【摘要】：選取云南省麗江束河古鎮(zhèn)客棧、餐廳的游客留言作為研究資料,探究古鎮(zhèn)游客的旅游體驗及其深層次的內(nèi)在結(jié)構關系.借助質(zhì)性分析軟件Nvivo11對文本內(nèi)容進行編碼,共得到28個概念和7個范疇,頻次由高到低分別為個人情感、印象麗江、旅行經(jīng)歷、人生哲學、自然環(huán)境、逃離遁世、文化氛圍.并對編碼所得概念進行共現(xiàn)分析,通過社會網(wǎng)絡分析軟件UCINET構建各節(jié)點的共現(xiàn)結(jié)構關系.結(jié)果表明,個體之間的旅游體驗存在很大差異,游客旅游體驗具有個性化、多元化、多層次的特點.束河古鎮(zhèn)游客的旅游體驗呈現(xiàn)明顯的核心-邊緣三層級結(jié)構,這是游客、社會等多主體共同建構的結(jié)果.并據(jù)此為相關旅游經(jīng)營與管理提供借鑒與啟示.
[Abstract]:In order to explore the tourist experience and deep internal structure of the ancient town of Lijiang, Yunnan Province, tourist messages from the hotel and restaurant are selected as the research materials. With the help of qualitative analysis software Nvivo11, 28 concepts and 7 categories are obtained. The frequency from high to low is personal emotion, impression of Lijiang, travel experience, philosophy of life, natural environment, escape from recluse and cultural atmosphere. The cooccurrence structure of each node is constructed by the social network analysis software UCINET. The results show that there are great differences between individuals, and the tourist experience has the characteristics of individuation, diversification and multi-level. The tourist experience of the ancient town of Shuhe presents the core-edge three-level structure, which is the result of the construction of tourists, society and other multi-subjects. And accordingly provides the reference and the enlightenment for the related tourism management and the management.
【作者單位】： 陜西師范大學旅游與環(huán)境學院;
【基金】：國家自然科學基金資助項目(41171126,41571174) 國家旅游局2015年度“研究型英才”培養(yǎng)項目(WMYC20151060)
【分類號】：F274;F592.7
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本文編號：2344544