“微時(shí)代”的旅游市場(chǎng)營(yíng)銷
發(fā)布時(shí)間:2018-11-19 21:10
【摘要】:正在互聯(lián)網(wǎng)技術(shù)高速發(fā)展的今天,每一名互聯(lián)網(wǎng)民,只要擁有一個(gè)小小的賬號(hào),都可能成為一個(gè)媒體,通過(guò)大眾觀看、分享、發(fā)帖、轉(zhuǎn)載,成為新聞的發(fā)布者和傳播者。數(shù)字技術(shù)和信息技術(shù)的進(jìn)步推動(dòng)了人類的傳播活動(dòng)大踏步向前發(fā)展,一個(gè)全新的以個(gè)人傳播為主的自媒體時(shí)代已經(jīng)到來(lái),其典型特征就是"微"。以微博、微信、微電影等為代表的"微"傳播媒介將顛覆傳統(tǒng)大
[Abstract]:Today, with the rapid development of Internet technology, every Internet citizen, as long as has a small account, can become a media, through the public watching, sharing, posting, reprinting, become the publisher and disseminator of news. The progress of digital technology and information technology has promoted the rapid development of human communication activities. A new era of self-media, which is dominated by personal communication, has arrived, and its typical characteristic is "micro". The "micro" media, such as Weibo, WeChat, micro-film and so on, will subvert the traditional media.
【作者單位】: 江西科技師范大學(xué)旅游學(xué)院;
【基金】:2011年江西省藝術(shù)科學(xué)規(guī)劃項(xiàng)目“鄱陽(yáng)湖生態(tài)經(jīng)濟(jì)區(qū)影視文化對(duì)旅游產(chǎn)業(yè)發(fā)展影響研究”成果,項(xiàng)目編號(hào):YG2011079
【分類號(hào)】:F592;F274
[Abstract]:Today, with the rapid development of Internet technology, every Internet citizen, as long as has a small account, can become a media, through the public watching, sharing, posting, reprinting, become the publisher and disseminator of news. The progress of digital technology and information technology has promoted the rapid development of human communication activities. A new era of self-media, which is dominated by personal communication, has arrived, and its typical characteristic is "micro". The "micro" media, such as Weibo, WeChat, micro-film and so on, will subvert the traditional media.
【作者單位】: 江西科技師范大學(xué)旅游學(xué)院;
【基金】:2011年江西省藝術(shù)科學(xué)規(guī)劃項(xiàng)目“鄱陽(yáng)湖生態(tài)經(jīng)濟(jì)區(qū)影視文化對(duì)旅游產(chǎn)業(yè)發(fā)展影響研究”成果,項(xiàng)目編號(hào):YG2011079
【分類號(hào)】:F592;F274
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【共引文獻(xiàn)】
相關(guān)期刊論文 前1條
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