免費(fèi)開放背景下游客對(duì)博物館感知價(jià)值的研究——以湖北省博物館為例
發(fā)布時(shí)間：2018-11-18 17:50
【摘要】：免費(fèi)開放使博物館旅游迎來新的發(fā)展機(jī)遇與挑戰(zhàn)。根據(jù)對(duì)湖北省博物館到訪者的調(diào)查發(fā)現(xiàn),免費(fèi)開放背景下游客的感知價(jià)值由質(zhì)量?jī)r(jià)值、服務(wù)價(jià)值、休閑體驗(yàn)價(jià)值、場(chǎng)所價(jià)值及成本價(jià)值五個(gè)價(jià)值維度共同構(gòu)成。游客在質(zhì)量?jī)r(jià)值、休閑體驗(yàn)價(jià)值上感知較高,而對(duì)服務(wù)價(jià)值、場(chǎng)所價(jià)值的感知較低,對(duì)成本價(jià)值的評(píng)價(jià)最低,這表明免費(fèi)開放背景下博物館游客總體感知價(jià)值較高。同時(shí),不同人口統(tǒng)計(jì)學(xué)特征以及行為特征的博物館游客在感知價(jià)值上存在顯著差異。為更好地發(fā)揮博物館作為"文化窗口"的基礎(chǔ)功能,通過促進(jìn)博物館旅游發(fā)展來真正實(shí)現(xiàn)和保障人民群眾基本文化權(quán)益,博物館應(yīng)注重角色的轉(zhuǎn)換并重視大學(xué)生市場(chǎng)的開發(fā)。
[Abstract]:The free opening of museum tourism ushered in new opportunities and challenges. According to the investigation of the visitors of Hubei Provincial Museum, the perceived value of visitors under the free and open background consists of five value dimensions: quality value, service value, leisure experience value, place value and cost value. Tourists have a higher perception of quality value and leisure experience value, but lower perception of service value and place value, and the lowest evaluation of cost value, which indicates that museum visitors have higher overall perceived value under the free and open background. At the same time, there are significant differences in perceived value among museum visitors with different demographic and behavioral characteristics. In order to give full play to the basic function of museum as a "cultural window" and to realize and protect the basic cultural rights and interests of the masses by promoting the development of museum tourism, museums should pay attention to the change of roles and the development of college students' market.
【作者單位】： 武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院;中南民族大學(xué)管理學(xué)院;
【基金】：國(guó)家社科基金重點(diǎn)項(xiàng)目(14AJY024) 中央高校專項(xiàng)基本科研業(yè)務(wù)費(fèi)基金項(xiàng)目(Csy14005)
【分類號(hào)】：G269.2;F592
[Abstract]:The free opening of museum tourism ushered in new opportunities and challenges. According to the investigation of the visitors of Hubei Provincial Museum, the perceived value of visitors under the free and open background consists of five value dimensions: quality value, service value, leisure experience value, place value and cost value. Tourists have a higher perception of quality value and leisure experience value, but lower perception of service value and place value, and the lowest evaluation of cost value, which indicates that museum visitors have higher overall perceived value under the free and open background. At the same time, there are significant differences in perceived value among museum visitors with different demographic and behavioral characteristics. In order to give full play to the basic function of museum as a "cultural window" and to realize and protect the basic cultural rights and interests of the masses by promoting the development of museum tourism, museums should pay attention to the change of roles and the development of college students' market.
【作者單位】： 武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院;中南民族大學(xué)管理學(xué)院;
【基金】：國(guó)家社科基金重點(diǎn)項(xiàng)目(14AJY024) 中央高校專項(xiàng)基本科研業(yè)務(wù)費(fèi)基金項(xiàng)目(Csy14005)
【分類號(hào)】：G269.2;F592
【共引文獻(xiàn)】
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