【摘要】：隨著人們精神文化需求的日益增長，紅色旅游作為一種從革命傳統(tǒng)教育演化而來的新興旅游產(chǎn)品，在國內(nèi)呈現(xiàn)出強(qiáng)勁的發(fā)展態(tài)勢，成為旅游業(yè)的一大新亮點(diǎn)。位于山西省長治市的武鄉(xiāng)縣是國內(nèi)著名的紅色旅游目的地，擁有豐富的紅色旅游資源和太行山革命精神，是全國著名的太行山革命老區(qū)，是與井岡山、延安、西柏坡齊名的革命圣地。2008年以來，武鄉(xiāng)縣加大對紅色旅游資源開發(fā)力度，強(qiáng)勢啟動“兩園一劇”，迅速提升了武鄉(xiāng)革命老區(qū)紅色旅游的知名度和影響力，紅色旅游呈現(xiàn)出良好的發(fā)展態(tài)勢，先后榮獲“中國紅色文化休閑名城”、“全國紅色旅游工作先進(jìn)集體”、“山西省文化產(chǎn)業(yè)發(fā)展先進(jìn)單位”等榮譽(yù)稱號。然而，在武鄉(xiāng)縣紅色旅游發(fā)展中還存在諸多問題，限制了其紅色旅游的深入發(fā)展。為進(jìn)一步提升武鄉(xiāng)縣紅色旅游的品牌效應(yīng)，促進(jìn)縣域經(jīng)濟(jì)增長，實(shí)現(xiàn)旅游業(yè)的可持續(xù)發(fā)展，研究武鄉(xiāng)縣紅色旅游發(fā)展具有重要的現(xiàn)實(shí)意義。 本論文在對武鄉(xiāng)縣紅色旅游進(jìn)行實(shí)地調(diào)研的基礎(chǔ)上，分析了武鄉(xiāng)縣紅色旅游發(fā)展的基礎(chǔ)條件，并在分析武鄉(xiāng)縣紅色旅游發(fā)展現(xiàn)狀和存在問題的基礎(chǔ)上，構(gòu)建了武鄉(xiāng)縣紅色旅游的發(fā)展模式，重點(diǎn)提出了加快武鄉(xiāng)縣紅色旅游發(fā)展的戰(zhàn)略構(gòu)想。本論文分為六部分：第一部分，主要闡述了選題背景、研究意義、研究方法、研究流程及本文的創(chuàng)新點(diǎn)，，并對國內(nèi)外紅色旅游研究進(jìn)行了綜述；第二部分對紅色旅游概念進(jìn)行界定并對相關(guān)理論進(jìn)行評述；第三部分分析了武鄉(xiāng)縣紅色旅游發(fā)展的基礎(chǔ)條件，并進(jìn)行了評價(jià)；第四部分分析了武鄉(xiāng)縣紅色旅游發(fā)展的現(xiàn)狀和存在問題；第五部分構(gòu)建了武鄉(xiāng)縣紅色旅游的發(fā)展模式；第六部分是本文的重點(diǎn)，分別從旅游服務(wù)體系建設(shè)、資源整合、資金籌措、產(chǎn)業(yè)融合、區(qū)域合作、開拓中青年旅游市場等方面，提出了促進(jìn)武鄉(xiāng)縣紅色旅游發(fā)展的戰(zhàn)略構(gòu)想。 希望本論文的研究成果能對加快武鄉(xiāng)縣紅色旅游的發(fā)展起到一定的指導(dǎo)和借鑒作用。
[Abstract]:With the increasing spiritual and cultural needs of people, red tourism, as a new tourism product evolved from revolutionary traditional education, has shown a strong trend of development in China and has become a major new bright spot of tourism. Wuxiang County, located in Changzhi City, Shanxi Province, is a famous red tourism destination in China. It has abundant red tourist resources and revolutionary spirit of Taihang Mountain. It is a famous old revolutionary area of Taihang Mountain in China, and is related to Jinggang Mountain and Yan'an. Since 2008, Wuxiang County has intensified its efforts to develop red tourism resources and launched "two gardens and one play", which has rapidly enhanced the popularity and influence of red tourism in the old revolutionary areas of Wuxiang. Red tourism shows a good development trend, and has won the honorary titles of "famous red cultural leisure city in China", "national advanced collective of red tourism work", "advanced unit of cultural industry development in Shanxi Province" and so on. However, there are still many problems in the development of red tourism in Wuxiang County, which limits the further development of red tourism. In order to further promote the brand effect of red tourism in Wuxiang County, promote the growth of county economy and realize the sustainable development of tourism, it is of great practical significance to study the development of red tourism in Wuxiang County. Based on the field investigation of red tourism in Wuxiang County, this paper analyzes the basic conditions of the development of red tourism in Wuxiang County, and analyzes the present situation and existing problems of red tourism in Wuxiang County. The development mode of red tourism in Wuxiang county is constructed, and the strategic conception of speeding up the development of red tourism in Wuxiang county is put forward. This paper is divided into six parts: the first part mainly describes the background of the topic, research significance, research methods, research process and innovative points of this paper, and the domestic and foreign red tourism research was summarized; The second part defines the concept of red tourism and comments on the relevant theories. The third part analyzes the basic conditions of the development of red tourism in Wuxiang County and evaluates it. The fourth part analyzes the current situation and existing problems of the development of red tourism in Wuxiang County, and the fifth part constructs the development model of red tourism in Wuxiang County. The sixth part is the focal point of this paper, respectively from the tourism service system construction, the resources integration, the fund raising, the industry convergence, the regional cooperation, the development of the young and middle-aged tourism market and so on, proposed the promotion Wuxiang county red tourism development strategic idea. It is hoped that the research results of this paper will play a guiding and referential role in accelerating the development of red tourism in Wuxiang County.
【學(xué)位授予單位】：山西財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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