【摘要】：近年來，中國(guó)的旅游業(yè)發(fā)展迅速，在人們生活品質(zhì)的提升方面起到了舉足輕重的作用，鄉(xiāng)村旅游作為一種新型的旅游形式，吸引了越來越多的城市居民來到鄉(xiāng)村體驗(yàn)傳統(tǒng)的民俗文化、農(nóng)業(yè)觀光以及鄉(xiāng)村風(fēng)景等等。目前，中國(guó)的鄉(xiāng)村旅游尚處于初始發(fā)展階段，服務(wù)設(shè)施、管理體制落后等不足，對(duì)當(dāng)?shù)剞r(nóng)民脫貧致富有著負(fù)面的影響，因此要積極探索鄉(xiāng)村旅游的發(fā)展道路，對(duì)影響農(nóng)民收入的因素進(jìn)行滿意度分析，才能更好幫助提高鄉(xiāng)村旅游帶動(dòng)當(dāng)?shù)剞r(nóng)民收入的提高。因此，本文研究了三清山旅游對(duì)農(nóng)民收入影響的主要因素，從農(nóng)民自身感知的角度去探討三清山鄉(xiāng)村旅游帶給其收入增加的滿意程度，對(duì)于改善和提高當(dāng)?shù)剞r(nóng)民收入具有較強(qiáng)的現(xiàn)實(shí)意義。 本文以三清山鄉(xiāng)村旅游為實(shí)證對(duì)象，對(duì)三清山鄉(xiāng)村旅游影響農(nóng)民收入的影響因素做了初步的研究，運(yùn)用文獻(xiàn)查閱及實(shí)地調(diào)研等方法綜合歸納分析得出了影響農(nóng)民收入的評(píng)價(jià)指標(biāo)，選取三清山景區(qū)周邊的農(nóng)民作為樣本進(jìn)行問卷調(diào)查，以獲取相關(guān)的數(shù)據(jù)及信息，，通過數(shù)據(jù)整理與統(tǒng)計(jì)后利用SPSS.17軟件進(jìn)行分析。運(yùn)用描述性統(tǒng)計(jì)分析法、信度分析法、IPA分析法及配對(duì)樣本T檢驗(yàn)，在交通、地理位置、農(nóng)產(chǎn)品價(jià)格等13個(gè)宏微觀因素中進(jìn)行了重要性和表現(xiàn)性分析，找出三清山鄉(xiāng)村旅游影響農(nóng)民收入現(xiàn)實(shí)與期望的差距，指出影響農(nóng)民增收的薄弱環(huán)節(jié)，得出需要重點(diǎn)改正的指標(biāo)，提出具有針對(duì)性的建議和措施，為進(jìn)一步提高農(nóng)民的收入提供具有建設(shè)性的理論依據(jù)，并對(duì)未來進(jìn)行了展望。 根據(jù)研究數(shù)據(jù)發(fā)現(xiàn)：總體上看，三清山鄉(xiāng)村旅游的發(fā)展對(duì)當(dāng)?shù)剞r(nóng)村經(jīng)濟(jì)的發(fā)展以及對(duì)農(nóng)民的增收有一定的促進(jìn)作用，大部分農(nóng)民認(rèn)為旅游的發(fā)展給可以帶給他們更多的收益，生活水平有了一定的提高，但收入增加的空間有限，沒有很好地發(fā)揮旅游帶動(dòng)農(nóng)民增收的作用。其次，在影響農(nóng)民收入的幾個(gè)因素中，自然風(fēng)光和地理位置所起到的作用是顯著的，并且在現(xiàn)實(shí)表現(xiàn)中與人們的期望相距甚小。與此相反的是交通因素，在現(xiàn)實(shí)表現(xiàn)性與重要性中兩者落差最大，這是今后三清山鄉(xiāng)村旅游發(fā)展過程中需要重點(diǎn)改進(jìn)的地方。其他因素包括民俗活動(dòng)、政府作用、農(nóng)產(chǎn)品價(jià)格等等在今后三清山鄉(xiāng)村旅游發(fā)展過程中具有極大的上升空間，它們能為農(nóng)民帶來更多的收益，在當(dāng)?shù)剞r(nóng)民的增收問題上發(fā)揮巨大作用。
[Abstract]:In recent years, China's tourism industry has developed rapidly and played an important role in improving people's quality of life. As a new type of tourism, rural tourism is a new form of tourism. Attracted more and more urban residents to the countryside to experience the traditional folk culture, agricultural tourism and rural scenery and so on. At present, the rural tourism in China is still in the initial stage of development, and the service facilities and management system are backward, which has a negative impact on the local farmers' poverty relief and prosperity. Therefore, it is necessary to actively explore the development of rural tourism. The satisfaction analysis of the factors influencing the farmers' income can help to improve the rural tourism and promote the local farmers' income. Therefore, this paper studies the main factors of the influence of tourism in Sanqing Mountain on farmers' income, and probes into the satisfaction degree of the increase in income brought by rural tourism in Sanqing Mountain from the perspective of farmers' own perception. To improve and improve the income of local farmers have a strong practical significance. This paper takes the rural tourism of Sanqing Mountain as the empirical object, and makes a preliminary study on the influencing factors of rural tourism on farmers' income in Sanqing Mountain. By using the methods of literature review and field investigation, the paper concludes the evaluation indexes that affect the farmers' income, selects the farmers around Sanqing Mountain scenic spot as the sample to carry on the questionnaire survey, in order to obtain the related data and information. Through the data collation and statistics after the use of SPSS.17 software for analysis. Using descriptive statistical analysis, reliability analysis, IPA analysis and paired sample T test, the importance and expressiveness of 13 macro and micro factors, such as traffic, geographical location and agricultural product price, were analyzed. This paper finds out the gap between the reality and expectation of rural tourism in Sanqing Mountain, points out the weak links that affect the increase of farmers' income, draws the indexes that need to be corrected, and puts forward some suggestions and measures. It provides a constructive theoretical basis for further raising farmers' income, and prospects for the future. According to the research data, on the whole, the development of rural tourism in Sanqingshan can promote the development of local rural economy and increase farmers' income, and most farmers think that the development of tourism can bring them more benefits. The living standard has been improved, but the space of income increase is limited. Secondly, the natural scenery and geographical location play a significant role in influencing farmers' income, and in reality, the difference between natural scenery and people's expectations is very small. On the contrary, the traffic factor is the biggest difference between the actual performance and the importance, which is the key point to improve the development of rural tourism in Sanqingshan in the future. Other factors include folklore activities, the role of the government, the price of agricultural products, and so on, which will bring more benefits to farmers in the future development of rural tourism in Sanqing Mountain. To play a great role in increasing the income of local farmers.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592;F323.8

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