基于博弈論視角的新疆定制旅游利益相關(guān)者研究
發(fā)布時(shí)間：2018-10-14 20:57
【摘要】：繼2013年剛剛頒布的《中華人民共和國(guó)旅游法》實(shí)施后，魏小安對(duì)旅游行業(yè)的變革做出深思，他提出將來(lái)的旅游市場(chǎng)將會(huì)呈現(xiàn)六方面的發(fā)展態(tài)勢(shì)，第一、旅游行為普遍化，第二、旅游生活常態(tài)化，第三、旅游市場(chǎng)全球化，第四、旅游通行便利化，第五、旅游消費(fèi)個(gè)性化，第六、旅游選擇精準(zhǔn)化。由此可以看出，隨著社會(huì)的發(fā)展和時(shí)代的進(jìn)步、生活水平的提升、受教育程度增高，交通等外部條件的改善使得旅游者對(duì)旅游的內(nèi)容和質(zhì)量的要求越來(lái)越高，旅游需求無(wú)論是規(guī)模、結(jié)構(gòu)還是出游方式都發(fā)生了翻天覆地的變化，由觀光旅游需求為主轉(zhuǎn)向多元性旅游需求，旅游者更加要求凸顯個(gè)性化。然而傳統(tǒng)的旅游方式常常犧牲個(gè)性，放大共性，沒(méi)有需求細(xì)分，以低標(biāo)準(zhǔn)和低成本為導(dǎo)向制定常規(guī)模式產(chǎn)品，已經(jīng)不能夠滿(mǎn)足大眾的旅游需求，逐漸被邊緣化。所以，在這個(gè)市場(chǎng)需求與供給出現(xiàn)偏差的時(shí)候，定制旅游成為大眾樂(lè)于接受的新產(chǎn)品，滿(mǎn)足了旅游消費(fèi)者的個(gè)性需求。定制旅游是由旅游者全面深度參與、設(shè)計(jì)、創(chuàng)造，整個(gè)行程注重旅游者在旅行過(guò)程中的體驗(yàn)和感受，從中獲得自身個(gè)性化需求的最大限度的滿(mǎn)足，并在過(guò)程中不斷適度調(diào)整的一條專(zhuān)業(yè)化和細(xì)致化道路。 定制旅游已經(jīng)逐步成為風(fēng)靡全球的旅行方式，尤其在國(guó)外更加流行和時(shí)尚，由于它的特點(diǎn)是“量身定做”和“一對(duì)一服務(wù)”，并且由旅游者的愛(ài)好和意愿為主設(shè)計(jì)的產(chǎn)品，所以，目前這種旅游方式正在被越來(lái)越多的國(guó)內(nèi)旅游消費(fèi)者所接納。在過(guò)去，將定制旅游視為高端旅游形式雖然利潤(rùn)可觀，但是市場(chǎng)相對(duì)較窄，難以達(dá)到一定規(guī)模。而今，通過(guò)對(duì)旅游市場(chǎng)進(jìn)一步細(xì)分來(lái)擴(kuò)大市場(chǎng)容量，同時(shí)每一個(gè)游客的要求通常會(huì)因?yàn)榻?jīng)濟(jì)能力的差異而不同，因此這種新興的旅游方式更加講求定制而非高端。本文以期深入探討博弈論應(yīng)用于定制旅游，同時(shí)結(jié)合管理學(xué)中的利益相關(guān)者理論，將定制旅游的核心利益相關(guān)者界定為旅游者、政府和旅行社三方，通過(guò)對(duì)博弈論在旅游產(chǎn)業(yè)中的應(yīng)用進(jìn)行了回顧和分析，結(jié)合定制旅游在國(guó)內(nèi)外的發(fā)展?fàn)顩r，建立定制旅游核心利益相關(guān)者之間的博弈模型，對(duì)新疆開(kāi)展定制旅游過(guò)程中的利益相關(guān)者之間錯(cuò)綜復(fù)雜的關(guān)系進(jìn)行梳理與分析，，推導(dǎo)出政府的最優(yōu)化管理模式，為了讓定制旅游更加深入大眾生活，由高端化進(jìn)入常態(tài)化，本文進(jìn)一步求解分析，得出旅行社開(kāi)展定制旅游的的高端和低端的經(jīng)營(yíng)模式，探尋出定制旅游合理和最優(yōu)的利益實(shí)現(xiàn)方式，同時(shí)讓旅游消費(fèi)者的效用最大化。
[Abstract]:Following the implementation of the "Tourism Law of the people's Republic of China" in 2013, Wei Xiao-an pondered over the changes in the tourism industry. He proposed that the tourism market in the future will show six development trends. First, tourism behavior will be generalized, and second, Tourism life normalization, third, tourism market globalization, fourth, travel facilitation, fifth, tourism consumption personalized, sixth, tourism choice precision. From this, we can see that with the development of society and the progress of the times, the improvement of living standard, the increase of education and the improvement of external conditions, such as transportation, tourists have higher and higher demands on the content and quality of tourism. Tourism demand has changed dramatically in terms of scale, structure and mode of travel. From tourism demand to diversified tourism demand, tourists need to highlight the individualization. However, the traditional tourism mode often sacrifices individuality, magnifies the common character, does not have the demand subdivision, formulates the conventional model product with the low standard and the low cost as the guidance, can not meet the mass tourism demand, gradually is marginalized. Therefore, when the market demand and supply deviate, custom-made tourism becomes a new product that the public is willing to accept, and meets the individual needs of tourism consumers. Custom-made tourism is fully and deeply participated, designed and created by tourists. The whole trip pays attention to the experience and feelings of tourists in the process of travel, from which to obtain the maximum satisfaction of their own personalized needs. And in the process of continuous and moderate adjustment of a professional and meticulous road. Custom-made tourism has gradually become a popular mode of travel all over the world, especially in foreign countries. Because of its characteristics of "tailor-made" and "one-to-one service", it is designed mainly by tourists' hobbies and desires. Therefore, at present, this kind of travel way is being accepted by more and more domestic traveling consumers. In the past, custom tourism as a form of high-end tourism, although profitable, but the market is relatively narrow, difficult to reach a certain scale. Today, by further subdividing the tourism market to expand the market capacity, and the requirements of each tourist will often vary according to the economic capacity, so this new tourism is more custom-made than high-end. The purpose of this paper is to explore the application of game theory to custom-made tourism, and at the same time to define the core stakeholders of custom-made tourism as tourists, government and travel agencies, combined with the stakeholder theory of management. By reviewing and analyzing the application of game theory in tourism industry, combining with the development of customized tourism at home and abroad, the game model between the core stakeholders of custom-made tourism is established. Through combing and analyzing the intricate relationship between stakeholders in the process of developing customized tourism in Xinjiang, the paper deduces the government's optimal management mode, in order to make custom tourism go deeper into the public life, from high-end to normalize. This article further solves the analysis, obtains the travel agency to carry on the custom tourism the high-end and the low end management pattern, explores the custom tourism reasonable and the best benefit realization way, simultaneously lets the tourism consumer's utility maximizes.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7
本文編號(hào)：2271620
[Abstract]:Following the implementation of the "Tourism Law of the people's Republic of China" in 2013, Wei Xiao-an pondered over the changes in the tourism industry. He proposed that the tourism market in the future will show six development trends. First, tourism behavior will be generalized, and second, Tourism life normalization, third, tourism market globalization, fourth, travel facilitation, fifth, tourism consumption personalized, sixth, tourism choice precision. From this, we can see that with the development of society and the progress of the times, the improvement of living standard, the increase of education and the improvement of external conditions, such as transportation, tourists have higher and higher demands on the content and quality of tourism. Tourism demand has changed dramatically in terms of scale, structure and mode of travel. From tourism demand to diversified tourism demand, tourists need to highlight the individualization. However, the traditional tourism mode often sacrifices individuality, magnifies the common character, does not have the demand subdivision, formulates the conventional model product with the low standard and the low cost as the guidance, can not meet the mass tourism demand, gradually is marginalized. Therefore, when the market demand and supply deviate, custom-made tourism becomes a new product that the public is willing to accept, and meets the individual needs of tourism consumers. Custom-made tourism is fully and deeply participated, designed and created by tourists. The whole trip pays attention to the experience and feelings of tourists in the process of travel, from which to obtain the maximum satisfaction of their own personalized needs. And in the process of continuous and moderate adjustment of a professional and meticulous road. Custom-made tourism has gradually become a popular mode of travel all over the world, especially in foreign countries. Because of its characteristics of "tailor-made" and "one-to-one service", it is designed mainly by tourists' hobbies and desires. Therefore, at present, this kind of travel way is being accepted by more and more domestic traveling consumers. In the past, custom tourism as a form of high-end tourism, although profitable, but the market is relatively narrow, difficult to reach a certain scale. Today, by further subdividing the tourism market to expand the market capacity, and the requirements of each tourist will often vary according to the economic capacity, so this new tourism is more custom-made than high-end. The purpose of this paper is to explore the application of game theory to custom-made tourism, and at the same time to define the core stakeholders of custom-made tourism as tourists, government and travel agencies, combined with the stakeholder theory of management. By reviewing and analyzing the application of game theory in tourism industry, combining with the development of customized tourism at home and abroad, the game model between the core stakeholders of custom-made tourism is established. Through combing and analyzing the intricate relationship between stakeholders in the process of developing customized tourism in Xinjiang, the paper deduces the government's optimal management mode, in order to make custom tourism go deeper into the public life, from high-end to normalize. This article further solves the analysis, obtains the travel agency to carry on the custom tourism the high-end and the low end management pattern, explores the custom tourism reasonable and the best benefit realization way, simultaneously lets the tourism consumer's utility maximizes.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7
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