【摘要】：目前,采用GPS追蹤技術(shù)獲取旅游者時(shí)空行為軌跡數(shù)據(jù)的技術(shù)已經(jīng)開始應(yīng)用于旅游行為研究中,但是對基于GPS數(shù)據(jù)的旅游時(shí)空行為的分析仍然停留在描述分析和模式聚類階段。如何深入挖掘空間尺度上精確至米、時(shí)間尺度上精確到秒的GPS數(shù)據(jù),文章嘗試運(yùn)用Arc GIS技術(shù)在對GPS軌跡點(diǎn)實(shí)現(xiàn)時(shí)空路徑三維可視化的基礎(chǔ)上,進(jìn)一步提煉出路徑長度、游覽時(shí)間、游覽速度、覆蓋面積和橢圓周長5項(xiàng)量化評價(jià)指標(biāo),并提出了具體的計(jì)算方法,在計(jì)算5項(xiàng)量化指標(biāo)的基礎(chǔ)上采用因子分析的方法探索基于GPS數(shù)據(jù)的旅游時(shí)空行為評價(jià)因子。以香港海洋公園旅游者時(shí)空行為GPS追蹤數(shù)據(jù)的分析為案例,將旅游時(shí)空行為評價(jià)因子提取為空間-時(shí)間因子、節(jié)奏-消費(fèi)因子和情感-經(jīng)驗(yàn)因子3個(gè)評價(jià)因子。由此,提出了一種基于GPS數(shù)據(jù)的旅游時(shí)空行為評價(jià)方法,為GPS數(shù)據(jù)的挖掘和利用提供研究基礎(chǔ)。從旅游供給的角度來說,為基于旅游者時(shí)空行為分析的產(chǎn)品提升和精細(xì)化管理提供指導(dǎo),比如通過延長旅游者的游覽時(shí)間、延長游覽路徑、擴(kuò)大游覽面積、降低游覽速度、增加旅游消費(fèi)、增加旅游經(jīng)驗(yàn)和增強(qiáng)情感體驗(yàn)等措施,均能有效地增加旅游體驗(yàn)的數(shù)量和質(zhì)量。
[Abstract]:At present, the technology of using GPS tracking technology to obtain the track data of tourists' space-time behavior has been applied to the study of tourism behavior, but the analysis of tourism space-time behavior based on GPS data is still in the stage of description analysis and pattern clustering. In this paper, we try to extract the path length by using Arc GIS technology on the basis of 3D visualization of GPS locus, how to excavate the GPS data with precision to meter in space scale and to be accurate to seconds in time scale, in this paper, we try to use Arc GIS technology to realize 3D visualization of space and time path on GPS locus. Five quantitative evaluation indexes, such as tour time, tour speed, coverage area and ellipse perimeter, are presented, and the specific calculation methods are proposed. On the basis of calculating five quantitative indexes, the factor analysis method is used to explore the evaluation factors of tourism space-time behavior based on GPS data. Based on the GPS tracking data of tourists' spatial and temporal behavior in Hong Kong Ocean Park, the evaluation factors of tourism space-time behavior were extracted as space-time factors, rhythm-consumption factors and affective and experiential factors. Therefore, a method of tourism spatio-temporal behavior evaluation based on GPS data is proposed, which provides a research basis for the mining and utilization of GPS data. From the perspective of tourism supply, it provides guidance for product upgrading and meticulous management based on the analysis of tourists' space-time behavior, for example, by extending the tourist's tour time, extending the tour path, expanding the area of sightseeing, and reducing the speed of sightseeing. Measures such as increasing tourism consumption, increasing tourism experience and enhancing emotional experience can effectively increase the quantity and quality of tourism experience.
【作者單位】： 山東大學(xué)管理學(xué)院;南京師范大學(xué)虛擬環(huán)境教育部重點(diǎn)實(shí)驗(yàn)室;廣東金融學(xué)院休閑產(chǎn)業(yè)與高端服務(wù)業(yè)研究中心;
【基金】：國家自然科學(xué)基金項(xiàng)目“基于旅游者時(shí)空行為規(guī)律的旅游時(shí)間規(guī)劃方法研究”(41301142) 廣東省創(chuàng)新強(qiáng)校工程項(xiàng)目“城市社區(qū)戶外公共休閑空間剝奪對居民休閑生活指數(shù)的效應(yīng)研究”(2015WTSCXO74)資助~~
【分類號】：F592

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