發(fā)布時間：2018-09-05 12:38

【摘要】：茶旅融合與互動發(fā)展是茶產(chǎn)業(yè)及旅游產(chǎn)業(yè)發(fā)展的內(nèi)在需求,對于破解茶產(chǎn)業(yè)利潤增長瓶頸具有重要意義。本研究以浙江省為例,在產(chǎn)業(yè)融合理論及耦合理論指導下,構(gòu)建了包含茶旅融合動因、融合路徑、融合效益的機理模型,并通過構(gòu)建耦合函數(shù)模型對浙江省茶旅融合情況進行實測,發(fā)現(xiàn)浙江省茶旅產(chǎn)業(yè)均處于增長階段,但旅游產(chǎn)業(yè)的發(fā)展比茶產(chǎn)業(yè)更慢,且茶產(chǎn)業(yè)對旅游產(chǎn)業(yè)具有明顯的引領(lǐng)作用,此外,茶旅融合程度也從失調(diào)狀態(tài)發(fā)展到耦合協(xié)調(diào)狀態(tài)。最后,本文針對如何進一步促進浙江省茶旅融合發(fā)展,突破茶產(chǎn)業(yè)的發(fā)展難題,實現(xiàn)茶產(chǎn)業(yè)轉(zhuǎn)型升級,從產(chǎn)品創(chuàng)新、加強宣傳、完善配套、培育一體化品牌4個方面提出相應的對策和建議。
[Abstract]:Tea tourism integration and interactive development is the inherent demand of tea industry and tourism industry development, and it is of great significance to solve the bottleneck of tea industry profit growth. Taking Zhejiang Province as an example, under the guidance of industry convergence theory and coupling theory, a mechanism model including the motivation, path and benefit of tea tourism integration is constructed. By constructing the coupling function model, the authors found that the tea tourism industry of Zhejiang Province is growing, but the development of tourism industry is slower than that of tea industry, and the tea industry has obvious leading role to tourism industry. In addition, the degree of tea brigade fusion has also developed from a state of imbalance to a state of coupling and coordination. Finally, this paper aims at how to further promote the integration of tea tourism in Zhejiang Province, break through the difficult problems of tea industry development, realize the transformation and upgrading of tea industry, and improve the matching from product innovation, publicity and improvement. The corresponding countermeasures and suggestions are put forward in four aspects of cultivating integrated brand.
【作者單位】： 浙江工商大學地方產(chǎn)業(yè)與企業(yè)轉(zhuǎn)型發(fā)展研究所;
【基金】：國家旅游局重點課題(16TAAK002)
【分類號】：F326.12;F592.7

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