【摘要】：隨著經(jīng)濟的不斷發(fā)展,人民生活水平的不斷提高,戶外運動和戶外體育俱樂部作為新興的產物正逐漸走進人們的生活,并產生越來越大的影響。然而,由于戶外體育俱樂部還處于發(fā)展的初級階段,發(fā)展還不夠成熟,在運營過程中還存在很多的漏洞和問題。本研究針對南京市的戶外體育俱樂部展開調查,了解南京市戶外體育俱樂部發(fā)展的現(xiàn)狀,發(fā)現(xiàn)南京市戶外體育俱樂部在發(fā)展過程中存在的問題,為南京市戶外體育俱樂部的健康發(fā)展提供理論支持。本研究根據(jù)管理學、體育學、戶外運動理論以及群眾體育管理和休閑體育等理論為指導,對戶外運動以及戶外體育俱樂部的概念,國內外研究現(xiàn)狀進行梳理,同時對南京市開展戶外體育活動的環(huán)境進行分析,運用文獻資料法、調查問卷法、數(shù)理統(tǒng)計法和邏輯分析法等研究方法,選擇南京市30家戶外體育俱樂部為研究對象進行問卷調查。通過調查分析顯示：南京市戶外體育俱樂部起步較晚,俱樂部的規(guī)模較小,俱樂部的性質以松散型的個人組織居多,正規(guī)的企業(yè)組織較少,整體發(fā)展狀況不令人滿意；在戶外體育俱樂部的行政管理上,缺乏相應的組織部門和完善的法律法規(guī),對體育關于俱樂部資質認證缺乏了解,通過認證的俱樂部較少；俱樂部內部管理組織不健全,管理不科學不系統(tǒng),缺少專業(yè)的管理人員和專業(yè)技術人員；俱樂部在安全保障方面,缺少專業(yè)的領隊以及相應的救援人員；俱樂部的活動項目少,形式單一,營銷渠道狹窄,推廣力度不夠。通過對俱樂部發(fā)展影響因素分析,得出幾個重要的影響因素,主要概括為俱樂部管理體系不完善,法律法規(guī)不健全；缺乏專業(yè)的管理人次和專業(yè)技術人員；俱樂部規(guī)模較小,開展項目種類少,經(jīng)營模式單一；俱樂部的營銷渠道狹窄,宣傳力度不夠；俱樂部內部文化缺失等。并針對這些問題提出有針對性的意見和建議,為南京市戶外體育俱樂部的健康持續(xù)發(fā)展提供可行性的理論意見和建議。
[Abstract]:With the development of economy and the improvement of people's living standards, outdoor sports and outdoor sports clubs, as a new product, are gradually coming into people's lives and producing more and more influence. However, because the outdoor sports club is still in the primary stage of development, the development is not mature enough, there are still many loopholes and problems in the course of operation. In this study, we investigate the outdoor sports clubs in Nanjing, and find out the problems in the development of outdoor sports clubs in Nanjing. To provide theoretical support for the healthy development of outdoor sports clubs in Nanjing. Based on the theories of management, physical education, outdoor sports, mass sports management and leisure sports, this study reviews the concepts of outdoor sports and outdoor sports clubs, and the current research situation at home and abroad. At the same time, the environment of outdoor sports activities in Nanjing is analyzed, and the research methods such as literature, questionnaire, mathematical statistics and logic analysis are used. Thirty outdoor sports clubs in Nanjing were selected as the research objects. The investigation and analysis show that: Nanjing outdoor sports club starts late, the scale of club is small, the nature of club is mostly loose individual organization, the formal enterprise organization is less, the overall development condition is not satisfactory; In the administrative management of outdoor sports clubs, there is a lack of corresponding organization departments and perfect laws and regulations, lack of understanding of sports about club qualification certification, fewer clubs that have passed the certification, and the internal management of clubs is not perfect. The management is not scientific and systematic, lack of professional management personnel and professional technical personnel; the club in the safety and security, lack of professional team leader and corresponding rescue personnel; the club has fewer activities, single form, narrow marketing channels, The promotion is not strong enough. Through the analysis of the influencing factors of club development, several important influencing factors are obtained, which are mainly summarized as follows: the club management system is not perfect, the laws and regulations are not perfect, the professional management and technical personnel are lacking, and the scale of the club is relatively small. There are few kinds of projects, single management model, narrow marketing channels, insufficient propaganda, lack of culture inside the club, etc. Aiming at these problems, some suggestions and suggestions are put forward to provide feasible theoretical advice and suggestions for the healthy and sustainable development of outdoor sports clubs in Nanjing.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G895

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