吉林省特色體育旅游SWOT分析及研究
發(fā)布時間：2018-08-01 10:22
【摘要】：伴隨中國實(shí)施改革開放，中國各領(lǐng)域經(jīng)濟(jì)出現(xiàn)飛躍式進(jìn)步，人民生活水平得到了顯著提高，人們有能力、有精力去改善自己的健康及生活質(zhì)量。基于此，促進(jìn)了我國旅游行業(yè)的發(fā)展。特別是最近一段時間，吉林省也相繼頒布了針對旅游行業(yè)的相關(guān)支持政策。2006年，吉林省委省政府頒布《關(guān)于進(jìn)一步加快旅游產(chǎn)業(yè)發(fā)展的決定》，尤其涉及把旅游行業(yè)看作是吉林省的“綜合動力產(chǎn)業(yè)”來發(fā)展。政府政策推動了當(dāng)?shù)芈糜螛I(yè)的發(fā)展，特別是對具有當(dāng)?shù)氐胤教厣谋w育旅游和民族特色體育旅游項(xiàng)目的開發(fā)也起到了至關(guān)重要的促進(jìn)作用。 吉林省所處的區(qū)位優(yōu)勢和氣候條件，以及漢族與滿族、朝鮮族、蒙古族等多民族聚居的民族民俗條件，造就了吉林省富有地方特色的旅游產(chǎn)業(yè)的發(fā)展。但在發(fā)展過程中還存在著一些問題，如：對于冰雪旅游的重視而忽略了一些具有民族地域性特色的旅游產(chǎn)業(yè)的發(fā)展，導(dǎo)致發(fā)展不平衡；特色體育旅游市場的宣傳力度不夠；體育旅游產(chǎn)品的形式比較單一，同其他相近省市的旅游產(chǎn)品形式有交叉；區(qū)域性合作不充分，等等。 由于東北三省的地理?xiàng)l件和人文條件比較相似，，產(chǎn)生了吉林省與其他省市地區(qū)在相同的旅游項(xiàng)目上的競爭；國內(nèi)居民對于體育旅游這一新興產(chǎn)業(yè)的了解較少，參與體育旅游的人數(shù)也只占整個旅游市場參與人數(shù)的少數(shù)，制約了吉林省體育旅游產(chǎn)業(yè)的發(fā)展；體育旅游專業(yè)的相關(guān)人才較為缺乏，如廣告宣傳類、體育專業(yè)類教練員、志愿者等。 基于以上的問題和劣勢，提出要抓住吉林省冰雪旅游和民族特色體育旅游市場的廣闊發(fā)展空間，依靠吉林省近幾年經(jīng)濟(jì)的快速發(fā)展和人民生活水平的提高，居民生活方式的轉(zhuǎn)變等條件為吉林省特色體育旅游發(fā)展所帶來的機(jī)遇，加強(qiáng)對體育旅游各個方面的管理，基于體育旅游產(chǎn)業(yè)的視角進(jìn)行分析，形成吉林省富有自身特征的旅游產(chǎn)品和品牌形象，強(qiáng)化對體育旅游專門人才的培育和接收，強(qiáng)化監(jiān)管體育旅游市場。通過對吉林省特色體育旅游的SWOT分析和研究，以期為吉林省特色體育旅游產(chǎn)業(yè)未來的運(yùn)作開拓視野，為吉林省體育旅游行業(yè)的整體發(fā)展奠定理論基礎(chǔ)。
[Abstract]:With the implementation of China's reform and opening up, China's economy has made leaps and bounds in various fields, and the people's living standards have been significantly improved, and people have the ability and energy to improve their health and quality of life. Based on this, promote the development of tourism industry in China. In particular, in recent years, Jilin Province has also promulgated related support policies for the tourism industry. In 2006, Jilin Provincial Party Committee and Provincial Government promulgated "decision on further speeding up the Development of Tourism Industry", especially concerning the development of tourism industry as a "comprehensive power industry" of Jilin Province. Government policies have promoted the development of local tourism, especially the development of ice and snow sports tourism with local characteristics and sports tourism with national characteristics. The regional advantages and climatic conditions of Jilin Province, as well as the ethnic folk conditions of Han nationality, Manchu nationality, Korean nationality, Mongolian nationality and so on, have brought up the development of tourism industry with rich local characteristics in Jilin Province. However, there are still some problems in the process of development, such as: paying attention to ice and snow tourism and neglecting the development of tourism industry with national and regional characteristics, resulting in unbalanced development, insufficient propaganda of characteristic sports tourism market; The form of sports tourism products is relatively single, cross with other similar provinces and cities, regional cooperation is insufficient, and so on. Because the geographical and cultural conditions of the three provinces in Northeast China are similar, the competition between Jilin Province and other provinces and cities in the same tourism projects has emerged, and domestic residents have less knowledge of sports tourism as a new industry. The number of people who participate in sports tourism is only a minority of the whole tourism market, which restricts the development of sports tourism industry in Jilin Province; sports tourism professionals are relatively lack of relevant talents, such as advertising, sports professional coaches, Volunteers, etc. Based on the above problems and disadvantages, it is proposed to grasp the broad development space of ice and snow tourism and sports tourism market with ethnic characteristics in Jilin Province, and to rely on the rapid economic development and the improvement of people's living standards in Jilin Province in recent years. The change of residents' lifestyle brings opportunities for the development of characteristic sports tourism in Jilin Province, and strengthens the management of all aspects of sports tourism. The analysis is based on the perspective of sports tourism industry. To form the tourism product and brand image of Jilin Province with its own characteristics, to strengthen the cultivation and reception of sports tourism professionals, and to strengthen the supervision of sports tourism market. Through the SWOT analysis and research of Jilin Province's characteristic sports tourism, this paper aims to open up a vision for the future operation of Jilin's characteristic sports tourism industry and lay a theoretical foundation for the overall development of Jilin Province's sports tourism industry.
【學(xué)位授予單位】：吉林體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G812.7;F592.7
[Abstract]:With the implementation of China's reform and opening up, China's economy has made leaps and bounds in various fields, and the people's living standards have been significantly improved, and people have the ability and energy to improve their health and quality of life. Based on this, promote the development of tourism industry in China. In particular, in recent years, Jilin Province has also promulgated related support policies for the tourism industry. In 2006, Jilin Provincial Party Committee and Provincial Government promulgated "decision on further speeding up the Development of Tourism Industry", especially concerning the development of tourism industry as a "comprehensive power industry" of Jilin Province. Government policies have promoted the development of local tourism, especially the development of ice and snow sports tourism with local characteristics and sports tourism with national characteristics. The regional advantages and climatic conditions of Jilin Province, as well as the ethnic folk conditions of Han nationality, Manchu nationality, Korean nationality, Mongolian nationality and so on, have brought up the development of tourism industry with rich local characteristics in Jilin Province. However, there are still some problems in the process of development, such as: paying attention to ice and snow tourism and neglecting the development of tourism industry with national and regional characteristics, resulting in unbalanced development, insufficient propaganda of characteristic sports tourism market; The form of sports tourism products is relatively single, cross with other similar provinces and cities, regional cooperation is insufficient, and so on. Because the geographical and cultural conditions of the three provinces in Northeast China are similar, the competition between Jilin Province and other provinces and cities in the same tourism projects has emerged, and domestic residents have less knowledge of sports tourism as a new industry. The number of people who participate in sports tourism is only a minority of the whole tourism market, which restricts the development of sports tourism industry in Jilin Province; sports tourism professionals are relatively lack of relevant talents, such as advertising, sports professional coaches, Volunteers, etc. Based on the above problems and disadvantages, it is proposed to grasp the broad development space of ice and snow tourism and sports tourism market with ethnic characteristics in Jilin Province, and to rely on the rapid economic development and the improvement of people's living standards in Jilin Province in recent years. The change of residents' lifestyle brings opportunities for the development of characteristic sports tourism in Jilin Province, and strengthens the management of all aspects of sports tourism. The analysis is based on the perspective of sports tourism industry. To form the tourism product and brand image of Jilin Province with its own characteristics, to strengthen the cultivation and reception of sports tourism professionals, and to strengthen the supervision of sports tourism market. Through the SWOT analysis and research of Jilin Province's characteristic sports tourism, this paper aims to open up a vision for the future operation of Jilin's characteristic sports tourism industry and lay a theoretical foundation for the overall development of Jilin Province's sports tourism industry.
【學(xué)位授予單位】：吉林體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G812.7;F592.7
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相關(guān)期刊論文 前10條
1 顧興全;;基于資源觀點(diǎn)(RBV)的體育旅游開發(fā)研究——以浙江安吉江南天池滑雪旅游開發(fā)為例[J];北京體育大學(xué)學(xué)報(bào);2011年03期
2 劉海洋;王e
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