山東省自駕車旅游營地建設及市場發(fā)展研究
發(fā)布時間：2018-07-31 15:47
【摘要】：2013年10月1日，《旅游法》的頒布實施，使得我國旅游行業(yè)迎來第一部嚴格意義上的法律保障。據(jù)統(tǒng)計，截止到2012年，我國各種類型的旅游景區(qū)景點達到了兩萬多處，旅行社達到了兩萬多家，，星級飯店有一萬多家，旅游直接從業(yè)人員超過了1300萬人，國內(nèi)旅游人數(shù)超過了26億人次，接待入境旅游人數(shù)1.35億人次，公民出境旅游超過了7000萬人次，國內(nèi)旅游市場規(guī)模居全球第一位，接待入境旅游人數(shù)和公民出境旅游消費居于全球第三位。由此可見，我國旅游業(yè)的發(fā)展正逐步走向成熟和完善，自駕車旅游作為旅游業(yè)一個新興熱點，在國內(nèi)逐漸受到重視和追逐。 近幾年，隨著我國經(jīng)濟的不斷發(fā)展，國民收入水平的不斷提高，國民休閑時間不斷的增加，自駕車旅游逐漸得到人們的認可，且在自由支配的時間內(nèi)，這一旅游方式逐漸成為一種潮流。隨著自駕車旅游市場的不斷壯大，作為自駕車旅游配套設施之一的自駕車營地也隨之應運而生。雖然自駕車旅游的得到了蓬勃的發(fā)展，但是自駕車旅游營地的發(fā)展還處于起步階段，無論在數(shù)量和質(zhì)量上都不能滿足自駕車旅游的發(fā)展，而山東省作為我國的經(jīng)濟及旅游資源大省，擁有眾多類型的旅游資源，公路網(wǎng)絡密集，交通通達度較高，使得自駕車旅游發(fā)展迅速，但是自駕車旅游營地發(fā)展相對緩慢，營地的建設達不到國際標準需求，不能夠適應自駕車旅游的發(fā)展，基于這一背景，以山東省自駕車旅游營地為研究對象，進行了相關(guān)的研究。 本文在相關(guān)理論的基礎上，以實地調(diào)研為依據(jù)，從市場需求角度出發(fā)，結(jié)合山東省自駕車旅游發(fā)展的現(xiàn)狀，對于山東省自駕車旅游營地的建設及市場開發(fā)提出了相關(guān)的應對策略，期望能夠通過研究對于山東省自駕車旅游營地的建設及市場發(fā)展提供一定的參考依據(jù)。 本文主要分為三大部分，第一部分主要是闡述了國內(nèi)外自駕車旅游及自駕車旅游營地方面的研究，分析了自駕車旅游營地的類型和主要功能及影響因素。第二部分是對山東省自駕車旅游營地的建設條件進行了分析，從旅游者需求角度出發(fā)進行了實地的調(diào)查研究，得出自駕車旅游愛好者們對于營地的需求規(guī)模，做出了相應的營地容量預測。第三部分，在分析山東省自駕車旅游營地發(fā)展現(xiàn)狀的基礎上對于自駕車營地的建設及市場發(fā)展、運營提出相應的發(fā)展對策。
[Abstract]:On October 1, 2013, the promulgation and implementation of the Tourism Law made the tourism industry of our country usher in the first strict legal guarantee. According to statistics, by 2012, there were more than 20,000 scenic spots of various types in China, more than 20,000 travel agencies, more than 10,000 star-rated hotels, and more than 13 million people directly engaged in tourism. The number of domestic tourists exceeds 2.6 billion, the number of people receiving inbound tourism is 135 million, the number of citizens traveling abroad exceeds 70 million, and the scale of the domestic tourism market ranks first in the world. The number of inbound tourists and citizens traveling abroad are the third largest in the world. It can be seen that the development of tourism in China is gradually moving towards maturity and perfection. As a new hot spot of tourism, self-driving tourism has gradually been attached importance to and pursued in China. In recent years, with the continuous development of our economy, the level of national income and the increase of leisure time, self-driving tourism has been gradually recognized by people, and in the free time, This way of traveling is gradually becoming a trend. With the growing of the self-driving tourism market, the self-driving camp, as one of the supporting facilities of self-driving tourism, came into being. Although self-driving tourism has developed vigorously, the development of self-driving tourism camps is still in its infancy and cannot satisfy the development of self-driving tourism in terms of both quantity and quality. As a big province of economic and tourism resources in our country, Shandong Province has many kinds of tourist resources, the highway network is dense and the traffic accessibility is high, which makes the self-driving tourism develop rapidly, but the self-driving tourism camp develops relatively slowly. The construction of the camp can not meet the requirements of international standards and can not adapt to the development of self-driving tourism. Based on this background, taking the self-driving tourism camp in Shandong Province as the research object, the relevant research is carried out. On the basis of relevant theories and field research, this paper combines the current situation of self-driving tourism development in Shandong Province from the perspective of market demand. This paper puts forward the relevant countermeasures for the construction and market development of self-driving tourist camps in Shandong Province, and expects to provide some reference for the construction and market development of self-driving tourist camps in Shandong Province through the study. This paper is divided into three parts. The first part mainly describes the domestic and foreign self-driving tourism and self-driving tourism camp research, and analyzes the types, main functions and influencing factors of self-driving tourism camp. The second part is the analysis of the construction conditions of the self-driving tourist camp in Shandong Province, from the point of view of tourists' demand, the field investigation and research are carried out, and the scale of demand for the camp by self-driving tourism enthusiasts is obtained. The corresponding camp capacity is predicted. In the third part, on the basis of analyzing the present situation of the development of the self-driving tourist camp in Shandong Province, the author puts forward the corresponding development countermeasures for the construction and market development of the self-driving camp.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7
本文編號：2156055
[Abstract]:On October 1, 2013, the promulgation and implementation of the Tourism Law made the tourism industry of our country usher in the first strict legal guarantee. According to statistics, by 2012, there were more than 20,000 scenic spots of various types in China, more than 20,000 travel agencies, more than 10,000 star-rated hotels, and more than 13 million people directly engaged in tourism. The number of domestic tourists exceeds 2.6 billion, the number of people receiving inbound tourism is 135 million, the number of citizens traveling abroad exceeds 70 million, and the scale of the domestic tourism market ranks first in the world. The number of inbound tourists and citizens traveling abroad are the third largest in the world. It can be seen that the development of tourism in China is gradually moving towards maturity and perfection. As a new hot spot of tourism, self-driving tourism has gradually been attached importance to and pursued in China. In recent years, with the continuous development of our economy, the level of national income and the increase of leisure time, self-driving tourism has been gradually recognized by people, and in the free time, This way of traveling is gradually becoming a trend. With the growing of the self-driving tourism market, the self-driving camp, as one of the supporting facilities of self-driving tourism, came into being. Although self-driving tourism has developed vigorously, the development of self-driving tourism camps is still in its infancy and cannot satisfy the development of self-driving tourism in terms of both quantity and quality. As a big province of economic and tourism resources in our country, Shandong Province has many kinds of tourist resources, the highway network is dense and the traffic accessibility is high, which makes the self-driving tourism develop rapidly, but the self-driving tourism camp develops relatively slowly. The construction of the camp can not meet the requirements of international standards and can not adapt to the development of self-driving tourism. Based on this background, taking the self-driving tourism camp in Shandong Province as the research object, the relevant research is carried out. On the basis of relevant theories and field research, this paper combines the current situation of self-driving tourism development in Shandong Province from the perspective of market demand. This paper puts forward the relevant countermeasures for the construction and market development of self-driving tourist camps in Shandong Province, and expects to provide some reference for the construction and market development of self-driving tourist camps in Shandong Province through the study. This paper is divided into three parts. The first part mainly describes the domestic and foreign self-driving tourism and self-driving tourism camp research, and analyzes the types, main functions and influencing factors of self-driving tourism camp. The second part is the analysis of the construction conditions of the self-driving tourist camp in Shandong Province, from the point of view of tourists' demand, the field investigation and research are carried out, and the scale of demand for the camp by self-driving tourism enthusiasts is obtained. The corresponding camp capacity is predicted. In the third part, on the basis of analyzing the present situation of the development of the self-driving tourist camp in Shandong Province, the author puts forward the corresponding development countermeasures for the construction and market development of the self-driving camp.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7
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