【摘要】：旅游業(yè)在供給側(cè)改革中起著巨大的推動(dòng)作用,但當(dāng)前旅游產(chǎn)品結(jié)構(gòu)性失調(diào)、“有效供給不足”已成為制約我國旅游領(lǐng)域發(fā)展的主要問題,作為特殊的旅游產(chǎn)品,景區(qū)產(chǎn)品在旅游供給中地位突出,是發(fā)展旅游的核心依托。研究景區(qū)產(chǎn)品有效供給對(duì)于解決當(dāng)前我國當(dāng)前旅游產(chǎn)品存在的問題,提升旅游產(chǎn)品供給的有效性具有重要的意義。論文以5A級(jí)景區(qū)作為研究對(duì)象,在詳細(xì)分析5A級(jí)景區(qū)產(chǎn)品的構(gòu)成、特點(diǎn)、類型及供給現(xiàn)狀的基礎(chǔ)上,結(jié)合有效供給的含義探尋影響5A級(jí)景區(qū)產(chǎn)品有效供給的因素,根據(jù)影響有效供給水平的因素,從需求者角度設(shè)計(jì)了一套我國5A級(jí)景區(qū)產(chǎn)品有效供給的評(píng)價(jià)體系,最后以山東省為例,對(duì)構(gòu)建的評(píng)價(jià)體系進(jìn)行應(yīng)用,詳細(xì)分析了山東省5A級(jí)景區(qū)產(chǎn)品有效供給情況,以期為今后我國景區(qū)產(chǎn)品有效供給評(píng)價(jià)的研究提供一些參考。論文研究內(nèi)容包括以下部分:第1部分:介紹論文研究背景,指出研究目標(biāo),并對(duì)國內(nèi)外相關(guān)研究成果進(jìn)行分析,確定研究意義。論文通過闡釋研究背景,分析國內(nèi)外取得的相關(guān)研究成果,指出當(dāng)前研究的特點(diǎn)及存在的問題,找出論文研究的切入點(diǎn),明確對(duì)我國5A級(jí)景區(qū)產(chǎn)品產(chǎn)品有效供給進(jìn)行評(píng)價(jià)的重要意義。第2部分:解釋相關(guān)概念和分析相關(guān)理論,為論文寫作奠定理論基礎(chǔ)。結(jié)合國內(nèi)外研究成果,對(duì)景區(qū)產(chǎn)品、有效供給等相關(guān)概念進(jìn)行釋義,論述了產(chǎn)品層次理論、有效供給理論、公共產(chǎn)品理論等基本理論,為研究我國5A級(jí)景區(qū)產(chǎn)品及供給現(xiàn)狀提供理論支持。第3部分:探究我國5A級(jí)景區(qū)產(chǎn)品及供給現(xiàn)狀。通過梳理5A級(jí)景區(qū)概況、5A級(jí)景區(qū)產(chǎn)品的構(gòu)成、特點(diǎn)及類型,詳細(xì)分析5A級(jí)景區(qū)產(chǎn)品;從供給主體、供給內(nèi)容、供給結(jié)構(gòu)、供給規(guī)律四個(gè)方面分析我國5A級(jí)景區(qū)產(chǎn)品的供給現(xiàn)狀。第4部分:分析我國5A級(jí)景區(qū)產(chǎn)品有效供給影響因素。從兩部分對(duì)景區(qū)產(chǎn)品有效供給的影響因素進(jìn)行了分析,一部分是影響景區(qū)產(chǎn)品供給的因素分析,另一部分是結(jié)合有效供給的含義,分析了影響供給有效性的因素。第5部分:我國5A級(jí)景區(qū)產(chǎn)品有效供給評(píng)價(jià)體系設(shè)計(jì)。在分析我國5A級(jí)景區(qū)產(chǎn)品有效供給影響因素的基礎(chǔ)上,從游客(需求者)角度構(gòu)建了三級(jí)評(píng)價(jià)指標(biāo),從指標(biāo)含義、選取依據(jù)、指標(biāo)計(jì)算方式以及數(shù)據(jù)來源等方面對(duì)指標(biāo)選取進(jìn)行了詳細(xì)的說明,利用定性與定量相結(jié)合的評(píng)價(jià)方法,通過數(shù)據(jù)搜集、指標(biāo)賦值、確定指標(biāo)權(quán)重、計(jì)算指標(biāo)得分、確定評(píng)價(jià)等級(jí)等環(huán)節(jié)構(gòu)建了完整的評(píng)價(jià)體系。選取山東省9家5A級(jí)景區(qū),利用已構(gòu)建的評(píng)價(jià)體系對(duì)山東省5A級(jí)景區(qū)產(chǎn)品有效供給情況進(jìn)行詳細(xì)分析,了解景區(qū)產(chǎn)品有效供給存在的問題,在此基礎(chǔ)上提出優(yōu)化建議。
[Abstract]:Tourism plays an important role in the supply-side reform. However, the structural imbalance of tourism products and the "insufficient effective supply" have become the main problems restricting the development of tourism in China, which is a special tourism product. Scenic area products in tourism supply stand out, is the core of tourism development. It is of great significance to study the effective supply of scenic area products to solve the problems existing in the current tourism products in China and to promote the effectiveness of the supply of tourism products. This paper takes 5A scenic spot as the research object, on the basis of detailed analysis of the composition, characteristics, types and supply status of the 5A grade scenic spot product, combined with the meaning of effective supply to explore the factors that affect the effective supply of 5A grade scenic spot product. According to the factors affecting the level of effective supply, this paper designs an evaluation system for the effective supply of 5A scenic spots in China from the point of view of the demanders. Finally, taking Shandong Province as an example, the evaluation system is applied. The effective supply of 5A grade scenic spots in Shandong Province is analyzed in detail in order to provide some references for the evaluation of effective supply of scenic spots in our country in the future. The research content includes the following parts: part 1: introduce the research background, point out the research objectives, and analyze the related research results at home and abroad to determine the significance of the research. By explaining the research background, analyzing the related research results obtained at home and abroad, pointing out the characteristics and existing problems of the current research, finding out the breakthrough point of the paper research. It is of great significance to evaluate the effective supply of 5A scenic spots in China. Part 2: explain the related concepts and analyze the relevant theories to lay a theoretical foundation for the writing of the thesis. Combined with the domestic and foreign research results, this paper interprets the related concepts of scenic area product and effective supply, and discusses the basic theories of product hierarchy theory, effective supply theory, public product theory, etc. It provides theoretical support for studying the product and supply status of 5A class scenic spot in China. Part 3: explore the product and supply status of 5A-grade scenic spot in China. By combing the composition, characteristics and types of 5A grade scenic area products, this paper analyzes in detail the supply status of 5A grade scenic area products from four aspects: supply main body, supply content, supply structure and supply law. Part 4: analyze the effective supply factors of 5A-grade scenic spots in China. This paper analyzes the influencing factors of the effective supply of scenic area products from two parts, one part is the factor analysis of the influence of the scenic area product supply, the other part is to analyze the factors that affect the supply effectiveness combined with the meaning of the effective supply. Part 5: design of effective supply evaluation system for 5A-grade scenic spots in China. Based on the analysis of the influencing factors of the effective supply of 5A scenic spots in China, this paper constructs a three-level evaluation index from the point of view of tourists (demanders), and selects the basis from the meaning of the indicators. The index selection is explained in detail from the aspects of index calculation method and data source. The index weight is determined and the index score is calculated by means of data collection, index assignment and evaluation method combining qualitative and quantitative analysis. A complete evaluation system is constructed by determining the evaluation grade and other links. In this paper, 9 5A grade scenic spots in Shandong Province are selected, and the effective supply of product in 5A scenic area is analyzed in detail by using the evaluation system, and the problems existing in the effective product supply in the scenic area are understood. On the basis of this, the optimization suggestions are put forward.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 廖淑鳳;郭為;;旅游有效供給與供給側(cè)改革:原因與路徑[J];旅游論壇;2016年06期

2 陳國生;陳政;劉軍林;;旅游供給側(cè)改革中的信息化推動(dòng)與產(chǎn)業(yè)博弈[J];湖南社會(huì)科學(xué);2016年03期

3 蔣萌萌;關(guān)珊;任楚楚;;我國有效供給不足的原因與對(duì)策研究[J];商;2016年20期

4 徐金海;夏杰長;;以供給側(cè)改革思維推進(jìn)中國旅游產(chǎn)品體系建設(shè)[J];河北學(xué)刊;2016年03期

5 賈康;蘇京春;;論供給側(cè)改革[J];管理世界;2016年03期

6 胡鞍鋼;周紹杰;任皓;;供給側(cè)結(jié)構(gòu)性改革——適應(yīng)和引領(lǐng)中國經(jīng)濟(jì)新常態(tài)[J];清華大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2016年02期

7 張廣海;夏陽;;淺析中國旅游景區(qū)服務(wù)質(zhì)量存在的問題與對(duì)策[J];經(jīng)濟(jì)研究導(dǎo)刊;2014年07期

8 王婷;歐名豪;劉瓊;鄭俊鵬;;中國耕地有效供給評(píng)價(jià)及影響因素分析[J];中國人口.資源與環(huán)境;2011年11期

9 董紅梅;趙景波;;中國高等級(jí)旅游資源數(shù)量與旅游人數(shù)、旅游收入的關(guān)系研究[J];干旱區(qū)資源與環(huán)境;2011年02期

10 梁永康;;旅游景區(qū)安全服務(wù)管理探討[J];科技廣場(chǎng);2010年09期

相關(guān)重要報(bào)紙文章 前2條

1 成英文;張輝;;供給側(cè)改革中的旅游業(yè)和旅游業(yè)的供給改革[N];中國旅游報(bào);2016年

2 李佳霖;;服務(wù)業(yè)改革亟待創(chuàng)新供給[N];經(jīng)濟(jì)日?qǐng)?bào);2015年

相關(guān)博士學(xué)位論文 前2條

1 王波;中國旅游景區(qū)供給的制度經(jīng)濟(jì)學(xué)研究[D];北京交通大學(xué);2007年

2 吳宏超;我國義務(wù)教育有效供給研究[D];華中師范大學(xué);2007年

相關(guān)碩士學(xué)位論文 前7條

1 曾輝;遺產(chǎn)型景區(qū)旅游環(huán)境承載力研究[D];西南大學(xué);2015年

2 張慧;平臺(tái)戰(zhàn)略下團(tuán)購網(wǎng)站運(yùn)營效率研究[D];中北大學(xué);2015年

3 彭黎君;川西古鎮(zhèn)旅游服務(wù)設(shè)施評(píng)價(jià)體系研究[D];西南交通大學(xué);2012年

4 謝俊榮;提升我國飯店服務(wù)質(zhì)量的對(duì)策研究[D];華僑大學(xué);2009年

5 趙立民;基于景區(qū)的組合旅游產(chǎn)品有效供給評(píng)價(jià)研究[D];廈門大學(xué);2008年

6 葉茜倩;西溪濕地公園服務(wù)質(zhì)量與游客游后行為意向研究[D];浙江大學(xué);2007年

7 宋偉;景區(qū)旅游供給中的博弈分析[D];山東師范大學(xué);2005年

，

本文編號(hào)：2153616