【摘要】：由于體育旅游產(chǎn)業(yè)和社會(huì)的發(fā)展以及人民生活水平的提高。體育旅游已成為一個(gè)新的產(chǎn)業(yè)和發(fā)展趨勢(shì)，對(duì)體育旅游產(chǎn)業(yè)研究的相關(guān)知識(shí)是近期學(xué)術(shù)界所從事的主要研究工作，在2010年廣州亞運(yùn)會(huì)之后，中國(guó)的體育旅游產(chǎn)業(yè)重新卷起了一股熱潮，從實(shí)際情況來(lái)看，體育旅游產(chǎn)業(yè)在我國(guó)的發(fā)展仍處于較低水平。體育旅游已成為一個(gè)新的領(lǐng)域和旅游方式，不僅促使體育和體育產(chǎn)業(yè)的提升也拓寬了體育旅游的發(fā)展空間，同時(shí)也提供了可持續(xù)發(fā)展和利用的旅游資源和硬件支持，旅游業(yè)和體育旅游業(yè)成為旅游產(chǎn)品發(fā)展的動(dòng)力，旅游產(chǎn)品在未來(lái)體育旅游的發(fā)展中成為不可分割的一部分和一個(gè)重要發(fā)展方向。 在這項(xiàng)研究中，以游客和體育旅游景區(qū)部分工作人員作為研究對(duì)象。對(duì)廬山的體育旅游的現(xiàn)狀通過(guò)文獻(xiàn)法，問(wèn)卷調(diào)查，專(zhuān)家訪談，數(shù)理統(tǒng)計(jì)等方法進(jìn)行了研究和分析。首先對(duì)國(guó)內(nèi)和國(guó)外體育旅游現(xiàn)狀及通過(guò)自然地理環(huán)境體育旅游發(fā)展進(jìn)行一個(gè)初步的認(rèn)識(shí)，以及在不同層次的研究趨勢(shì)下，對(duì)游客廬山旅游需求，服務(wù)質(zhì)量和專(zhuān)業(yè)體育旅游指南的研究，找到在廬山開(kāi)展體育旅游的可行性，其次，通過(guò)對(duì)廬山的經(jīng)濟(jì)水平和體育旅游市場(chǎng)的能力和資源發(fā)展形勢(shì)的認(rèn)識(shí)表明，在廬山開(kāi)展體育旅游，，不僅可以提高廬山的經(jīng)濟(jì)發(fā)展水平和滿足體育文化旅游的需求，與廬山文化，體育旅游政策等和資源的支持，為廬山的體育旅游資源的開(kāi)發(fā)提供了優(yōu)越條件。通過(guò)對(duì)廬山游客在廬山體育旅游的關(guān)鍵作用和體育指導(dǎo)人員研究等方面研究得出以下結(jié)論： 1、游客的體育旅游活動(dòng)目的主要體現(xiàn)在增強(qiáng)體質(zhì)，娛樂(lè)和調(diào)整心理狀態(tài)等。廬山體育旅游的發(fā)展，要以游客的需要為發(fā)展前提。 2、廬山具有優(yōu)越的體育旅游資源，但由于這些資源的開(kāi)發(fā)和體育旅游相關(guān)設(shè)備落后使得其具有巨大的發(fā)展?jié)摿Α?3、廬山體育旅游相關(guān)部門(mén)宣傳不到位和體育旅游機(jī)構(gòu)或公司不符合市場(chǎng)發(fā)展要求特別是提供一些不真實(shí)的宣傳信息，導(dǎo)致廬山體育旅游得不到好評(píng)。 4、政府負(fù)責(zé)單位對(duì)廬山體育旅游的監(jiān)管不利，沒(méi)有準(zhǔn)確的法規(guī)和全面的專(zhuān)業(yè)人才培養(yǎng)機(jī)制。 5、在廬山舉辦的體育賽事較少，大型體育賽事的廬山帶來(lái)的經(jīng)濟(jì)利益與旅游收入相比有較大差距。體育旅游產(chǎn)業(yè)在當(dāng)?shù)氐慕?jīng)濟(jì)收入相對(duì)較低。 6、廬山體育旅游項(xiàng)目開(kāi)展方式的單一性以及現(xiàn)有體育旅游產(chǎn)品的老化，缺乏實(shí)質(zhì)性的創(chuàng)意等多方面因素都導(dǎo)致了廬山游客的重游率不高。 針對(duì)廬山體育旅游的特點(diǎn)，并從實(shí)際情況考慮，提出以下建議： 1、廬山的三疊泉，好漢坡等體育旅游勝地開(kāi)發(fā)集身體鍛煉，休閑娛樂(lè)為一體的登山，攀巖等項(xiàng)目。并統(tǒng)籌廬山體育旅游其他資源，制定詳細(xì)的發(fā)展規(guī)劃。 2、針對(duì)現(xiàn)有體育旅游項(xiàng)目及設(shè)備相對(duì)落后的情況，相關(guān)部門(mén)應(yīng)給予高度關(guān)注。要與時(shí)俱進(jìn)，走出去，多借鑒一些體育旅游開(kāi)展比較好的城市。 3、九江市相關(guān)政府單位一方面要加大對(duì)廬山體育旅游的宣傳力度，另一方可以通過(guò)對(duì)體育旅游公司實(shí)施一些優(yōu)惠政策，讓旅游公司得到快速發(fā)展。 4、廬山要成立監(jiān)管部門(mén)，對(duì)一些非法的體育旅游公司進(jìn)行整頓，防止對(duì)游客權(quán)利的侵犯。如收費(fèi)不合理，強(qiáng)制消費(fèi)等問(wèn)題進(jìn)行排查。 5、廬山可以通過(guò)一些體育賽事來(lái)對(duì)外宣傳廬山的體育旅游，另一方面也可以在體育賽事上充分挖掘體育旅游效益，帶動(dòng)當(dāng)?shù)爻�、住、行的發(fā)展。 6、除了提高廬山體育旅游服務(wù)質(zhì)量，讓游客對(duì)廬山產(chǎn)生親切感外，還應(yīng)盡快完善體育旅游綜合市場(chǎng)潛力，促進(jìn)體育旅游產(chǎn)品創(chuàng)新和加快項(xiàng)目更新周期。
[Abstract]:Due to the development of sports tourism industry and society and the improvement of people's living standard, sports tourism has become a new industry and development trend. The related knowledge of sports tourism industry is the main research work in the recent academic circle. After the Guangzhou Asian Games in 2010, the sports tourism industry in China has been re rolled up. From the actual situation, the development of sports tourism industry in China is still at a low level. Sports tourism has become a new field and mode of tourism. It not only promotes the promotion of sports and sports industry, but also widens the development space of sports tourism, and also provides sustainable development and use of tourism resources and hardware support. Tourism and sports tourism have become the motive force of the development of tourism products, and tourism products have become an inseparable part and an important direction of development in the development of future sports tourism.
In this study, some of the staff of tourist and sports tourist attractions are studied. The status of sports tourism in Mount Lu is studied and analyzed through literature, questionnaire, expert interview, mathematical statistics and other methods. First, the development of sports tourism in China and abroad and the development of sports tourism through natural geographical environment are developed. On the basis of a preliminary understanding and the research trend of different levels, the study of tourist Mount Lu tourism demand, service quality and professional sports travel guide find the feasibility of carrying out sports tourism in Mount Lu. Secondly, through the understanding of the economic level of Mount Lu and the ability of the sports tourism market and the development situation of resources, it shows that it is in the Lujiang city. Sports tourism in the mountain can not only improve the economic development level of Mount Lu and meet the needs of sports culture tourism, but also provide the favorable conditions for the development of Mount Lu's sports tourism resources, such as the Mount Lu culture, the sports tourism policy and the support of resources. The following conclusions are drawn as follows:
1, the purpose of the tourist sports tourism is mainly to strengthen the constitution, entertainment and adjust the psychological state. The development of the Mount Lu sports tourism should be the prerequisite for the development of the tourists.
2, Mount Lu has superior sports tourism resources, but because of the development of these resources and the backward equipment of sports tourism, it has great potential for development.
3, the propaganda of Mount Lu sports tourism related departments is not in place and the sports tourism organizations or companies do not meet the requirements of the market development, especially to provide some untrue propaganda information, which leads to the lack of good praise of the Mount Lu sports tourism.
4, the government's responsibility is not conducive to the supervision of sports tourism in Mount Lu. There are no accurate laws and regulations and a comprehensive training mechanism for professionals.
5, there are few sports events held in Mount Lu. There is a big gap between the economic benefits and tourism income of Mount Lu in large sports events. The local economic income is relatively low in the sports tourism industry.
6, the single character of the Mount Lu sports tourism project and the aging of the existing sports tourism products and the lack of substantial creativity have led to the low revisit rate of Mount Lu tourists.
Considering the characteristics of sports tourism in Mount Lu and considering the actual situation, the following suggestions are put forward:
1, the three stack springs of Mount Lu and the sports tourism resorts such as the Han Poe develop a mountain climbing, rock climbing and other projects with physical exercise, leisure and entertainment as a whole, and co-ordinate the other resources of the Mount Lu sports tourism and formulate detailed development plans.
2, in view of the relative backwardness of the existing sports tourism projects and equipment, the relevant departments should give high attention. We should keep pace with the times, go out and learn more about some sports tourism to carry out better cities.
3, the relevant government units in Jiujiang should strengthen the publicity of Mount Lu sports tourism on the one hand, and the other can make the tourism companies develop rapidly by implementing some preferential policies to the sports tourism companies.
4, Mount Lu should set up a regulatory department to rectify some illegal sports tourism companies to prevent violations of the rights of tourists, such as unreasonable charges and compulsory consumption and other issues.
5, Mount Lu can through some sports events to publicize the Mount Lu sports tourism, on the other hand, it can also fully excavate sports tourism benefits in sports events to promote the development of local eating, living and doing.
6, in addition to improving the quality of sports tourism service in Mount Lu and making tourists feel friendly to Mount Lu, it is necessary to improve the comprehensive market potential of sports tourism as soon as possible, to promote the innovation of sports tourism products and to speed up the project renewal cycle.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：G812.7;F592.7

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