【摘要】：知識經(jīng)濟(jì)時代，文化創(chuàng)意產(chǎn)業(yè)作為新興產(chǎn)業(yè)繁榮發(fā)展。近年來我國文化創(chuàng)意產(chǎn)業(yè)也正在快速興起，各地大力建設(shè)創(chuàng)意產(chǎn)業(yè)園區(qū)。在各類產(chǎn)業(yè)園區(qū)中，其中一類是受我國“退二進(jìn)三”政策的帶動以及國外LOFT現(xiàn)代藝術(shù)的影響，通過改造舊式建筑發(fā)展起來的文化創(chuàng)意園區(qū)。這類文化創(chuàng)意園區(qū)特有的審美價值與旅游功能，，使之已經(jīng)發(fā)展為一種新型的城市旅游地，吸引著越來越多的游客前往參觀游樂。對文化創(chuàng)意園區(qū)游客動機(jī)的研究，有助于深入了解這類新型旅游地的游客特征和出游目的，從而在文化創(chuàng)意園區(qū)的規(guī)劃發(fā)展中有針對性地改進(jìn)完善，對文化創(chuàng)意園區(qū)的發(fā)展具有促進(jìn)作用。 本文以推拉理論為理論基礎(chǔ)，構(gòu)建文化創(chuàng)意園區(qū)游客動機(jī)推力量表和文化創(chuàng)意園區(qū)游客動機(jī)拉力量表，在廣州市知名的文化創(chuàng)意園區(qū)對游客開展問卷調(diào)查，并運用SPSS軟件對調(diào)查所得的183個樣本進(jìn)行描述性統(tǒng)計、可靠性分析、探索性因子分析、聚類分析和方差分析，探究了文化創(chuàng)意園區(qū)游客動機(jī)特征，并對其進(jìn)行了類型劃分。研究表明：文化創(chuàng)意園區(qū)游客的拉力動機(jī)包括配套設(shè)施產(chǎn)品特色、文化創(chuàng)意特色、建筑特色與環(huán)境氛圍、進(jìn)入便利性、公共設(shè)施及規(guī)劃布局等五項；文化創(chuàng)意園區(qū)游客的推力動機(jī)包括休閑動機(jī)、學(xué)習(xí)與聲望動機(jī)、社交動機(jī)和觀光動機(jī)等四項。根據(jù)文化創(chuàng)意園區(qū)游客動機(jī)特征把游客分為大眾觀光型、休閑社交型、專業(yè)愛好型和環(huán)境偏好型四大類型。不同類型游客在年齡、從事文化創(chuàng)意相關(guān)產(chǎn)業(yè)與否、游覽方式方面存在顯著差異。最后，針對研究結(jié)論提出文化創(chuàng)意園區(qū)建設(shè)的相關(guān)啟示建議。
[Abstract]:In the era of knowledge economy, cultural creative industry as a new industry prosperity and development. In recent years, China's cultural and creative industries are also rising rapidly, around the construction of creative industrial parks. Among all kinds of industrial parks, one of them is the cultural and creative park developed through the transformation of old architecture, driven by the policy of "retreating from the second to the third" and the influence of the foreign modern art of LOFT. The unique aesthetic value and tourism function of this kind of cultural and creative park have developed into a new type of urban tourist destination, attracting more and more tourists to visit and enjoy themselves. The study on tourist motivation of cultural and creative park is helpful to understand the tourist characteristics and purpose of this new type of tourist destination, so as to improve and perfect it in the planning and development of cultural and creative park. Promote the development of cultural and creative park. Based on the theory of push-pull theory, this paper constructs the scale of tourist motivation thrust and the scale of tourist motivation in cultural and creative parks, and carries out a questionnaire survey on tourists in famous cultural and creative parks in Guangzhou. With the help of SPSS software, 183 samples are analyzed by descriptive statistics, reliability analysis, exploratory factor analysis, cluster analysis and variance analysis, and the characteristics of tourist motivation in cultural and creative parks are explored, and the types of tourist motivation are classified. The research shows that the motivation of the tourists in the cultural and creative park includes the characteristics of supporting facilities, cultural and creative features, architectural characteristics and environmental atmosphere, access convenience, public facilities and planning layout. The motivations of tourists in the Cultural and Creative Park include leisure motivation, study and prestige motivation, social motivation and sightseeing motivation. According to the characteristics of tourist motivation in the Cultural and Creative Park, tourists are divided into four types: public sightseeing type, leisure social type, professional hobby type and environmental preference type. There are significant differences between different types of tourists in terms of age, whether they are engaged in cultural and creative industries or not, and how they visit. Finally, the author puts forward some enlightening suggestions on the construction of cultural and creative parks.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592;G124

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