我國旅游服務(wù)貿(mào)易國際競爭力影響因素研究
發(fā)布時間：2018-07-24 09:29
【摘要】：旅游服務(wù)貿(mào)易是我國重要的創(chuàng)匯來源，是國民經(jīng)濟(jì)發(fā)展的重要支撐產(chǎn)業(yè)，具有促進(jìn)國家經(jīng)濟(jì)發(fā)展、解決勞動力就業(yè)問題、促進(jìn)文化交流和信息傳遞的作用，已經(jīng)成為衡量一個國家綜合競爭力的重要組成部分。我國旅游資源豐富，是旅游大國但非旅游強國，雖然近年來我國旅游服務(wù)貿(mào)易發(fā)展迅速，但其國際競爭力較弱一直是阻礙我國旅游服務(wù)貿(mào)易發(fā)展的重要因素。 頒布于2009年的《國務(wù)院關(guān)于進(jìn)一步加快發(fā)展旅游業(yè)的意見》體現(xiàn)了國家對我國旅游業(yè)發(fā)展的關(guān)注和重視，指出要把我國旅游業(yè)培育成國民經(jīng)濟(jì)的重要支柱產(chǎn)業(yè)和人民群眾更加滿意的現(xiàn)代服務(wù)業(yè)；黨中央在《關(guān)于制定國民經(jīng)濟(jì)和社會發(fā)展第十二個五年規(guī)劃的建議》中提出：“未來五年我國旅游業(yè)將以建設(shè)世界旅游強國為目標(biāo)，積極推動旅游服務(wù)的產(chǎn)業(yè)化、市場化、國際化和現(xiàn)代化發(fā)展。發(fā)展旅游服務(wù)貿(mào)易要擴(kuò)大對外開放力度，提高出口質(zhì)量和效益，促進(jìn)其從成本優(yōu)勢向綜合競爭優(yōu)勢轉(zhuǎn)變�！彼�，研究我國旅游服務(wù)貿(mào)易的國際競爭力情況、找出其影響因素，并提出相應(yīng)的對策對于促進(jìn)我國旅游業(yè)發(fā)展、提高其國際競爭力、把我國從旅游大國發(fā)展成為旅游強國、提高我國旅游服務(wù)貿(mào)易的國際地位具有重要理論和現(xiàn)實意義。 首先，本文結(jié)合我國旅游服務(wù)貿(mào)易的現(xiàn)狀，在前人研究的基礎(chǔ)上以產(chǎn)業(yè)國際競爭力層面為基礎(chǔ)構(gòu)建了以國際市場占有率、貿(mào)易競爭優(yōu)勢、顯示性比較優(yōu)勢為核心的旅游服務(wù)貿(mào)易國際競爭力指標(biāo)評價體系。該指標(biāo)體系從絕對量、競爭能力、相對比重三個層面對我國旅游服務(wù)貿(mào)易的國際競爭力進(jìn)行了分析，并將其與旅游貿(mào)易強國的指標(biāo)數(shù)值相對比，得出我國旅游服務(wù)貿(mào)易國際競爭力較弱的結(jié)論。 其次，本文根據(jù)波特鉆石模型的六要素和旅游服務(wù)貿(mào)易特點找出影響其國際競爭力的因素：旅游從業(yè)人員數(shù)量、國內(nèi)居民消費支出、國際航班航線數(shù)、旅行社數(shù)量和旅游市場開放度，收集整理樣本數(shù)據(jù)，再對其進(jìn)行實證分析：通過平穩(wěn)性檢驗得出各因素與旅游服務(wù)外匯收入是否存在相關(guān)關(guān)系，通過協(xié)整檢驗來檢驗時間序列之間是否存在長期穩(wěn)定均衡關(guān)系，通過回歸分析得出擬合方程，進(jìn)而得出各因素影響程度大小并進(jìn)行排序。 最后，本文根據(jù)前述研究結(jié)果從國家、產(chǎn)業(yè)和企業(yè)層面有針對性地提出了相應(yīng)的對策措施來促進(jìn)我國旅游業(yè)的發(fā)展、提高我國旅游服務(wù)貿(mào)易的國際競爭力。
[Abstract]:Tourism service trade is an important source of foreign exchange earning in China and an important supporting industry for the development of national economy. It can promote national economic development, solve the employment problem of labor force, promote cultural exchange and information transmission. It has become an important component to measure the comprehensive competitiveness of a country. China is rich in tourism resources, but not a powerful tourism country. Although China's tourism service trade has developed rapidly in recent years, its weak international competitiveness has been an important factor hindering the development of China's tourism service trade. The State Council's opinions on further speeding up the Development of Tourism, promulgated in 2009, reflect the state's concern and attention to the development of tourism in China. It is pointed out that the tourism industry of our country should be cultivated into an important pillar industry of the national economy and a modern service industry which the people are more satisfied with. The CPC Central Committee put forward in its proposal on formulating the 12th Five-Year Plan for National Economic and Social Development: "in the next five years, China's tourism industry will actively promote the industrialization and marketization of tourism services with the goal of building a powerful tourism power in the world. Internationalization and modernization. To develop tourism service trade, it is necessary to open wider to the outside world, improve the quality and efficiency of exports, and promote its transformation from cost advantage to comprehensive competitive advantage. " Therefore, this paper studies the international competitiveness of China's tourism service trade, finds out its influencing factors, and puts forward corresponding countermeasures to promote the development of our country's tourism industry, improve its international competitiveness, and turn our country from a big tourist country into a powerful tourism country. It is of great theoretical and practical significance to improve the international status of China's tourism service trade. First of all, this paper combines the current situation of China's tourism service trade, on the basis of previous studies, constructs the international market share and trade competitive advantage based on the level of industrial international competitiveness. Evaluation system of International Competitiveness of Tourism Service Trade based on Comparative advantage. This index system analyzes the international competitiveness of China's tourism service trade from three aspects: absolute quantity, competitive power and relative proportion, and compares it with the index value of powerful country in tourism trade. The conclusion that the international competitiveness of China's tourism service trade is weak. Secondly, according to the six elements of Porter diamond model and the characteristics of tourism service trade, this paper finds out the factors that affect its international competitiveness: the number of tourism employees, the consumption expenditure of domestic residents, the number of international flight routes, The number of travel agencies and the degree of openness of the tourism market, collect and collate the sample data, and then carry on the empirical analysis to them: through the stability test, we can get the correlation between each factor and the foreign exchange income of the tourism service. The long-term stable equilibrium relationship between time series is tested by cointegration test, and the fitting equation is obtained by regression analysis, and the degree of influence of each factor is obtained and sorted. Finally, according to the above research results, this paper puts forward the corresponding countermeasures from the national, industrial and enterprise levels to promote the development of tourism in China and improve the international competitiveness of China's tourism service trade.
【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F752.68;F592
本文編號：2140944
[Abstract]:Tourism service trade is an important source of foreign exchange earning in China and an important supporting industry for the development of national economy. It can promote national economic development, solve the employment problem of labor force, promote cultural exchange and information transmission. It has become an important component to measure the comprehensive competitiveness of a country. China is rich in tourism resources, but not a powerful tourism country. Although China's tourism service trade has developed rapidly in recent years, its weak international competitiveness has been an important factor hindering the development of China's tourism service trade. The State Council's opinions on further speeding up the Development of Tourism, promulgated in 2009, reflect the state's concern and attention to the development of tourism in China. It is pointed out that the tourism industry of our country should be cultivated into an important pillar industry of the national economy and a modern service industry which the people are more satisfied with. The CPC Central Committee put forward in its proposal on formulating the 12th Five-Year Plan for National Economic and Social Development: "in the next five years, China's tourism industry will actively promote the industrialization and marketization of tourism services with the goal of building a powerful tourism power in the world. Internationalization and modernization. To develop tourism service trade, it is necessary to open wider to the outside world, improve the quality and efficiency of exports, and promote its transformation from cost advantage to comprehensive competitive advantage. " Therefore, this paper studies the international competitiveness of China's tourism service trade, finds out its influencing factors, and puts forward corresponding countermeasures to promote the development of our country's tourism industry, improve its international competitiveness, and turn our country from a big tourist country into a powerful tourism country. It is of great theoretical and practical significance to improve the international status of China's tourism service trade. First of all, this paper combines the current situation of China's tourism service trade, on the basis of previous studies, constructs the international market share and trade competitive advantage based on the level of industrial international competitiveness. Evaluation system of International Competitiveness of Tourism Service Trade based on Comparative advantage. This index system analyzes the international competitiveness of China's tourism service trade from three aspects: absolute quantity, competitive power and relative proportion, and compares it with the index value of powerful country in tourism trade. The conclusion that the international competitiveness of China's tourism service trade is weak. Secondly, according to the six elements of Porter diamond model and the characteristics of tourism service trade, this paper finds out the factors that affect its international competitiveness: the number of tourism employees, the consumption expenditure of domestic residents, the number of international flight routes, The number of travel agencies and the degree of openness of the tourism market, collect and collate the sample data, and then carry on the empirical analysis to them: through the stability test, we can get the correlation between each factor and the foreign exchange income of the tourism service. The long-term stable equilibrium relationship between time series is tested by cointegration test, and the fitting equation is obtained by regression analysis, and the degree of influence of each factor is obtained and sorted. Finally, according to the above research results, this paper puts forward the corresponding countermeasures from the national, industrial and enterprise levels to promote the development of tourism in China and improve the international competitiveness of China's tourism service trade.
【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F752.68;F592
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