本文選題：冰雪旅游 + 消費情感��； 參考：《哈爾濱工業(yè)大學(xué)》2017年碩士論文

【摘要】：旅游行業(yè)作為“朝陽產(chǎn)業(yè)”所受到關(guān)注只增不減,而其中的冰雪旅游行業(yè)也越來越受到國內(nèi)游客的廣泛關(guān)注。黑龍江作為冰雪資源大省,擁有得天獨厚的地理環(huán)境資源,無論是歷史發(fā)展還是最新的政策方針,都將冰雪旅游的發(fā)展列入重點規(guī)劃之中。本研究通過對國內(nèi)外冰雪旅游現(xiàn)狀、黑龍江冰雪旅游發(fā)展歷程與黑龍江冰雪旅游現(xiàn)階段存在的問題進(jìn)行探究,發(fā)現(xiàn)了黑龍江冰雪旅游存在著游客對冰雪旅游內(nèi)涵的理解不深入,冰雪旅游項目特色不突出,冰雪旅游市場開發(fā)效率低程度差,對冰雪旅游市場的管理不到位,冰雪旅游目的地的基礎(chǔ)設(shè)施建設(shè)落后,冰雪旅游目的地發(fā)展水平不平衡等問題。因此,通過對黑龍江冰雪旅游的發(fā)展與存在的問題出發(fā),來研究如何提升游客滿意度的問題具有理論與實踐意義。在實證研究上,本文通過國內(nèi)外文獻(xiàn)對消費情感、服務(wù)質(zhì)量與顧客滿意的研究進(jìn)行回顧與整理,認(rèn)為顧客滿意是顧客理性認(rèn)知與情感因素共同作用的結(jié)果。本文將服務(wù)質(zhì)量劃分成服務(wù)硬件質(zhì)量與服務(wù)軟件質(zhì)量兩個維度,將游客消費情感分為游客消費前正負(fù)向情感與消費后正負(fù)向情感四個維度,進(jìn)而希望探究各它們之間的關(guān)系。之后,本研究在提出13個理論假設(shè),并以此建立了黑龍江冰雪旅游的游客消費情感模型。在問卷設(shè)計的基礎(chǔ)上,進(jìn)行了問卷前測,去除了不合理的問項并完善問卷設(shè)計。接著,進(jìn)行了大規(guī)模的發(fā)放正式問卷,經(jīng)過對有效數(shù)據(jù)的收集與整理,應(yīng)用SPSS22.0與AMOS22.0兩個統(tǒng)計軟件進(jìn)行數(shù)據(jù)的分析,進(jìn)而驗證假設(shè)。最后,通過研究結(jié)果得出結(jié)論,并結(jié)合黑龍江冰雪旅游存在的問題提出若干在管理當(dāng)中的建議。
[Abstract]:Tourism industry as a "sunrise industry" has attracted more and more attention, and the ice and snow tourism industry has attracted more and more attention from domestic tourists. Heilongjiang, as a large province of ice and snow resources, has unique geographical environment resources. Both the historical development and the latest policy guidelines include the development of ice and snow tourism in the key planning. Through the research on the current situation of ice and snow tourism at home and abroad, the development course of ice and snow tourism in Heilongjiang and the problems existing in the ice and snow tourism of Heilongjiang at the present stage, it is found that the connotation of ice and snow tourism is not deeply understood by the tourists in Heilongjiang ice and snow tourism. The characteristics of ice and snow tourism projects are not prominent, the development efficiency of ice and snow tourism market is low, the management of ice and snow tourism market is not in place, the infrastructure construction of ice and snow tourism destination is backward, and the level of ice and snow tourism destination development is not balanced. Therefore, it is of theoretical and practical significance to study how to improve tourist satisfaction through the development and existing problems of ice and snow tourism in Heilongjiang province. In the empirical research, this paper reviews and arranges the research on consumer emotion, service quality and customer satisfaction through domestic and foreign literature, and concludes that customer satisfaction is the result of the interaction of customer rational cognition and emotional factors. This paper divides the service quality into two dimensions: the service hardware quality and the service software quality, and divides the tourist consumption emotion into four dimensions: positive and negative before and after consumption, and then hopes to explore the relationship between them. After that, this study puts forward 13 theoretical hypotheses and establishes the tourist consumption emotion model of ice and snow tourism in Heilongjiang province. On the basis of the questionnaire design, the pretest was carried out, the unreasonable questions were removed and the questionnaire design was improved. Then, a large-scale formal questionnaire is given out. After collecting and collating the effective data, two statistical softwares SPSS22.0 and AMOS22.0 are used to analyze the data and then verify the hypothesis. Finally, the paper draws a conclusion through the research results, and puts forward some suggestions in the course of management combined with the problems existing in the ice and snow tourism in Heilongjiang province.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蘇卉;;黑龍江省冰雪旅游發(fā)展現(xiàn)狀及提升對策研究[J];商業(yè)故事;2016年09期

2 蔡慶;熊繼紅;;哈爾濱冰雪旅游現(xiàn)狀與可持續(xù)發(fā)展研究[J];特區(qū)經(jīng)濟(jì);2012年07期

3 徐淑梅;張德成;李喜娜;;歐洲冰雪旅游產(chǎn)業(yè)發(fā)展特點對我國的啟示[J];東北亞論壇;2011年06期

4 谷學(xué)靜;王志良;;基于PAD空間情感體驗的情感虛擬人評價[J];北京郵電大學(xué)學(xué)報(社會科學(xué)版);2011年05期

5 王玲;;國內(nèi)外冰雪旅游開發(fā)與研究述評[J];生態(tài)經(jīng)濟(jì);2010年03期

6 江波;鄭紅花;;基于旅游目的地八要素的服務(wù)質(zhì)量評價模型構(gòu)建研究[J];商業(yè)研究;2007年08期

7 劉金蘭;康鍵;;顧客滿意度及企業(yè)利潤最優(yōu)化的顧客訂單滲透點選擇[J];天津大學(xué)學(xué)報(社會科學(xué)版);2007年02期

8 王海忠;于春玲;趙平;;銀行服務(wù)質(zhì)量與顧客滿意度的關(guān)系[J];中山大學(xué)學(xué)報(社會科學(xué)版);2006年06期

9 溫碧燕;;旅游服務(wù)顧客滿意度模型實證研究[J];旅游科學(xué);2006年03期

10 劉清峰;劉金蘭;;服務(wù)產(chǎn)品價格構(gòu)成因素及定價策略——基于顧客感知理論[J];價格理論與實踐;2005年12期

，

本文編號：2114980