本文選題：鄉(xiāng)村生態(tài)旅游 + 資源評價(jià)　； 參考：《吉林農(nóng)業(yè)大學(xué)》2014年碩士論文

【摘要】：鄉(xiāng)村是一種富有原始性、生態(tài)性、質(zhì)樸性的場所，，也是農(nóng)耕文化的發(fā)源傳承地。鄉(xiāng)村生態(tài)旅游已成都市群體熱衷的旅游活動(dòng)形式。科學(xué)合理的評價(jià)旅游資源對客源市場的挖掘、鄉(xiāng)村的整體定位、旅游活動(dòng)的開發(fā)具有重要意義。本文選取浙江省上虞為對象，圍繞評價(jià)生態(tài)旅游資源、開發(fā)活動(dòng)進(jìn)行研究。這不僅豐富了長三角地區(qū)鄉(xiāng)村生態(tài)旅游開發(fā)的理論研究，也對上虞的資源評價(jià)和旅游開發(fā)實(shí)踐活動(dòng)起到指導(dǎo)意義。 本文介紹了鄉(xiāng)村旅游、生態(tài)旅游、鄉(xiāng)村生態(tài)旅游的概念和內(nèi)容，歸納了國內(nèi)外此類研究情況。基于理論依據(jù)和研究方法，研究了浙江上虞鄉(xiāng)村生態(tài)旅游資源、開發(fā)狀況。 全面了解研究對象的地理位置、自然條件、社會(huì)經(jīng)濟(jì)等概況，為旅游開發(fā)活動(dòng)做鋪墊；調(diào)研全市生態(tài)旅游資源，比照《旅游資源分類、調(diào)查與評價(jià)GB/T18972一2003》分類，得出有7個(gè)主類，21個(gè)亞類，51個(gè)基本類型，250個(gè)旅游單體；確定生態(tài)旅游資源評價(jià)體系和評價(jià)綜合層、因素層、因子層，運(yùn)用層次分析法和專家賦值法對資源進(jìn)行定性、定量評價(jià)，總體得分7.3258，等級良好，具備開發(fā)潛力。 通過游客調(diào)查問卷，分析來虞游客構(gòu)成情況、消費(fèi)觀念、行為特征，挖掘潛在市場；走訪詢問當(dāng)?shù)厣鐓^(qū)居民，分析社會(huì)居民對生態(tài)旅游開發(fā)的認(rèn)知深度，支持力度，參與程度，得出已能初步認(rèn)知旅游活動(dòng)的收益和付出代價(jià)，但參與旅游開發(fā)程度偏低，只有少數(shù)居民有類似經(jīng)歷；結(jié)合旅游環(huán)境容量理論，通過計(jì)算旅游生態(tài)能力、空間容納、設(shè)施接待、社會(huì)心理容量四類，進(jìn)而整體評估上虞市整體的旅游容量情況，來預(yù)測未來游客接待量，并提出相應(yīng)對策；分析上虞旅游開發(fā)狀況的存在的優(yōu)、劣性，面臨的機(jī)會(huì)、威脅，且制定SWOT分析戰(zhàn)略模型。 在前文研究基礎(chǔ)上，制定上虞鄉(xiāng)村生態(tài)旅游開發(fā)原則和發(fā)展對策，針對上虞生態(tài)旅游資源特點(diǎn)、開發(fā)潛力，為上虞鄉(xiāng)村生態(tài)旅游規(guī)劃與開發(fā)活動(dòng)提供借鑒。
[Abstract]:Countryside is a kind of original, ecological, simple place, and it is also the origin of agricultural culture. Rural ecotourism has become a popular form of tourism activities in Chengdu. Scientific and reasonable evaluation of tourism resources is of great significance to the mining of tourist market, the overall orientation of rural areas and the development of tourism activities. In this paper, Shangyu, Zhejiang Province, is selected as the object of study, focusing on the evaluation of ecotourism resources and development activities. This not only enriches the theoretical research of rural ecotourism development in Yangtze River Delta, but also plays a guiding role in Shangyu's resource evaluation and tourism development practice. This paper introduces the concepts and contents of rural tourism, ecotourism and rural ecotourism, and summarizes the research situation at home and abroad. Based on the theoretical basis and research methods, this paper studies the development of rural eco-tourism resources in Shangyu, Zhejiang Province. To comprehensively understand the geographical location, natural conditions, social and economic situation of the subjects studied, and to pave the way for tourism development activities; to investigate and evaluate the ecotourism resources in the whole city, comparing with the Classification of Tourism Resources, and to investigate and evaluate the classification of GB / T 18972-2003 >. There are 7 main classes, 21 subclasses, 51 basic types and 250 tourism monomers, and the evaluation system of eco-tourism resources and the comprehensive evaluation layer, factor layer and factor layer are determined, and the qualitative and quantitative evaluation of the resources is carried out by using the analytic hierarchy process (AHP) and the method of expert evaluation. The overall score is 7.3258, with a good grade and potential for development. Through the tourists' questionnaire, we analyze the tourist composition, consumption concept, behavior characteristics, explore the potential market, interview the local community residents, analyze the depth of cognition, support and participation of the social residents on the development of eco-tourism. It is concluded that the benefits and costs of tourism activities have been preliminarily recognized, but the degree of participation in tourism development is relatively low, and only a few residents have similar experiences; combined with the theory of tourism environmental capacity, through the calculation of tourism ecological capacity, space accommodation, facilities reception, Four categories of social psychological capacity, and then evaluate the overall tourism capacity of Shangyu City as a whole, to predict the amount of tourists in the future and to put forward corresponding countermeasures; to analyze the existence of the advantages, disadvantages, opportunities and threats of tourism development in Shangyu. And make SWOT analysis strategic model. On the basis of the previous research, this paper formulates the development principles and development countermeasures of rural eco-tourism in Shangyu, aims at the characteristics of ecotourism resources in Shangyu, exploits potential, and provides reference for rural eco-tourism planning and development activities in Shangyu.
【學(xué)位授予單位】：吉林農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;F327

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