本文選題：旅游宰客 + IPA模型　； 參考：《燕山大學(xué)》2014年碩士論文

【摘要】：隨著旅游需求的多元化，旅游產(chǎn)品的多樣化，我國(guó)旅游市場(chǎng)快速發(fā)展，但是旅游從業(yè)人員在追求利益最大化的同時(shí)，卻出現(xiàn)了嚴(yán)重違反市場(chǎng)秩序的行為——旅游宰客。因此了解旅游市場(chǎng)上旅游宰客現(xiàn)象的表現(xiàn)性和對(duì)旅游業(yè)發(fā)展影響的嚴(yán)重性，把握政府監(jiān)管對(duì)治理旅游宰客現(xiàn)象的必要性，有助于從政府監(jiān)管的角度出發(fā)，提出治理旅游宰客的具體對(duì)策。 首先，綜述目前國(guó)內(nèi)外學(xué)者關(guān)于旅游宰客研究的文獻(xiàn)，有關(guān)傳統(tǒng)IPA和修正IPA模型理論、及政府監(jiān)管旅游市場(chǎng)等方面的最新研究成果，對(duì)相關(guān)概念和理論進(jìn)行闡述，從游客感知的角度界定旅游市場(chǎng)上的宰客行為，為本文進(jìn)行研究奠定堅(jiān)實(shí)的理論基礎(chǔ)。 其次，以秦皇島市旅游市場(chǎng)為研究對(duì)象，先從秦皇島市旅游發(fā)展現(xiàn)狀出發(fā)，，闡述了該市的旅游資源及旅游市場(chǎng)現(xiàn)狀。然后，通過(guò)實(shí)地調(diào)研，從游客感知的角度，對(duì)旅游宰客現(xiàn)狀進(jìn)行問(wèn)卷調(diào)查和分析，并結(jié)合文獻(xiàn)研究、分析和總結(jié)，將問(wèn)卷調(diào)查與數(shù)據(jù)分析方法相結(jié)合，運(yùn)用IPA模型、Kano模型和SPSS統(tǒng)計(jì)軟件，建立秦皇島市旅游市場(chǎng)宰客現(xiàn)象的IPA模型圖和Kano模型圖，利用IPA與Kano模型圖的解釋原理，闡述旅游宰客現(xiàn)象的表現(xiàn)性和嚴(yán)重性，并說(shuō)明旅游宰客出現(xiàn)的原因。 再次，分析市場(chǎng)監(jiān)管的缺陷，利用演化博弈和MATLAB軟件編程，分析旅游企業(yè)、政府和游客三者之間演化博弈的穩(wěn)定路徑，并結(jié)合旅游市場(chǎng)上的供需曲線，闡述政府監(jiān)管旅游宰客的必要性。 最后，根據(jù)秦皇島旅游宰客現(xiàn)象的現(xiàn)狀分析和綜合測(cè)評(píng)結(jié)果，在政府監(jiān)管必要性的前提下，針對(duì)性提出政府監(jiān)管旅游宰客現(xiàn)象的具體對(duì)策。
[Abstract]:With the diversification of tourism demand and the diversification of tourism products, the tourism market in China has developed rapidly. However, while the tourism practitioners are pursuing the maximum benefits, there is a serious violation of the market order-the killing of tourists. Therefore, it is helpful to understand the expressiveness of the phenomenon of tourist slaughter in the tourism market and the seriousness of its impact on the development of tourism, and to grasp the necessity of government supervision to deal with the phenomenon of tourism slaughter, which is helpful to start from the angle of government supervision. Put forward the concrete countermeasure of managing tourist slaughter. First of all, it summarizes the literature of domestic and foreign scholars on tourism slaughter, the latest research results of traditional IPA and modified IPA model theory, and the government supervision of tourism market, and expounds the relevant concepts and theories. This paper defines the behavior of killing tourists in the tourist market from the perspective of tourists' perception, which lays a solid theoretical foundation for this study. Secondly, taking Qinhuangdao tourism market as the research object, starting from the present situation of Qinhuangdao tourism development, this paper expounds the tourism resources and tourism market status of Qinhuangdao city. Then, through field investigation, from the perspective of tourists' perception, the paper makes a questionnaire survey and analysis on the current situation of tourist slaughter, and combines the literature research, analysis and summary, and combines the questionnaire survey with the data analysis method. By using IPA model Kano model and SPSS statistical software, the IPA model diagram and Kano model diagram of the phenomenon of killing passengers in Qinhuangdao tourist market are established. Using the explanation principle of IPA and Kano model diagram, the performance and seriousness of the phenomenon of tourist slaughter are expounded. And explain the reason of tourist slaughter. Thirdly, this paper analyzes the defects of market supervision, analyzes the stable path of evolutionary game between tourism enterprises, government and tourists by using evolutionary game and MATLAB software programming, and combines the curve of supply and demand in tourism market. This paper expounds the necessity of government supervision and control of tourist slaughtering. Finally, according to the current situation analysis and comprehensive evaluation results of the phenomenon of tourism slaughter in Qinhuangdao, under the premise of the necessity of government supervision, this paper puts forward the specific countermeasures of government supervision of tourism slaughter phenomenon.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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