本文選題：西安市智慧旅游 + SWOT-PEST矩陣　； 參考：《西安理工大學》2017年碩士論文

【摘要】：隨著旅游業(yè)在經濟產業(yè)中的地位不斷增強,隨著信息技術應用的日益普遍,智慧旅游正逐步進入中國各個城市。國家在2012和2013年通過調查決定先行分批引入智慧旅游工作規(guī)劃較好的33個城市作為試點城市,旨在將智慧旅游于全國逐步施行。西安市近幾年旅游收入增長率漸緩,與同類旅游城市差距漸遠。因此,契合散客時代需求與國家旅游發(fā)展需要,西安市利用旅游名城、絲路新起點等優(yōu)勢向智慧旅游轉型,制定智慧旅游發(fā)展戰(zhàn)略迫在眉睫。論文以西安市智慧旅游為研究對象,以旅游科技理論、區(qū)域經濟發(fā)展戰(zhàn)略相關理論、區(qū)域旅游發(fā)展理論等為指導,系統(tǒng)梳理了關于旅游信息化、智慧旅游、西安旅游業(yè)發(fā)展等方面的研究。首先,通過智慧旅游核心要素的發(fā)展情況分析出了西安市智慧旅游發(fā)展過程中存在的問題,再通過效率測算發(fā)現(xiàn)了技術效率是引起西安旅游產業(yè)效率低下的根本原因。因此,根據技術效率提升的緊迫性和問題改善的可行性提出應盡快制定西安市智慧旅游發(fā)展戰(zhàn)略。然后,通過PEST宏觀環(huán)境分析法和SWOT微觀環(huán)境分析法對西安市智慧旅游的發(fā)展環(huán)境進行了分析,并建立SWOT-PEST矩陣得出了戰(zhàn)略關鍵因素;之后,通過戰(zhàn)略關鍵因素強度判斷、SWOT力度計算、戰(zhàn)略向量計算等SWOT定量測算模型確定出西安市智慧旅游應選擇WO戰(zhàn)略組合中適合西安市智慧旅游發(fā)展的戰(zhàn)略模式:“積極進取型戰(zhàn)略模式”。最后,根據該戰(zhàn)略模式設計了西安市智慧旅游的戰(zhàn)略方案,并具有針對性地提出了該模式的具體戰(zhàn)略內容:(1)實現(xiàn)“互聯(lián)網+管理”戰(zhàn)略,對西安旅游進行科學管理,將互聯(lián)網思維加入管理領域,改善管理者傳統(tǒng)的管理思維,為智慧旅游發(fā)展提供軟件支撐。(2)實施精品創(chuàng)新戰(zhàn)略,借助“一帶一路”打造絲路智慧游;契合散客時代需求開啟智慧鄉(xiāng)村游模式;發(fā)揮區(qū)域特點,形成跨區(qū)紅色智慧游。(3)升級旅游服務,為游客提供智慧公共服務平臺應從多方參與著手,建立平臺前期運營機制,讓公共服務平臺快速高效運轉;(4)引進、留用智慧旅游高技術人才和管理高層人才,通過人才培訓開發(fā)、績效管理柔性設定等方法為西安市智慧旅游實施提供人才保證。該戰(zhàn)略可以為西安市智慧旅游后期發(fā)展提供參考價值,也可為其他城市的智慧旅游建設做借鑒。
[Abstract]:With the increasing status of tourism in the economic industry and the increasingly widespread application of information technology, intelligent tourism is gradually entering every city in China. Through investigation in 2012 and 2013, the country decided to introduce 33 cities with better planning of intelligent tourism work as pilot cities in order to gradually carry out intelligent tourism in the whole country. The growth rate of tourism income in Xi'an has slowed down gradually in recent years, and the gap between Xi'an and similar tourist cities is further and further. Therefore, in line with the needs of the times of individual tourists and the needs of national tourism development, Xi'an transforms to intelligent tourism by making use of the advantages of famous tourist cities and new starting points of the Silk Road, so it is urgent to formulate a strategy for the development of intelligent tourism. Under the guidance of the theory of tourism science and technology, the theory of regional economic development strategy and the theory of regional tourism development, the thesis systematically combs the information and intelligent tourism in Xi'an. Xi'an tourism development and other aspects of research. Firstly, through the development of the core elements of intelligent tourism, this paper analyzes the problems existing in the process of the development of intelligent tourism in Xi'an, and then finds out that the technological efficiency is the fundamental cause of the low efficiency of Xi'an tourism industry. Therefore, according to the urgency of improving technical efficiency and the feasibility of improving problems, it is suggested that the development strategy of intelligent tourism in Xi'an should be formulated as soon as possible. Then, the development environment of intelligent tourism in Xi'an is analyzed by pest macro-environment analysis and SWOT micro-environmental analysis, and the strategic key factors are obtained by establishing SWOT-PEST matrix. By judging the strength of strategic key factors, the calculation of SWOT strength is carried out. The SWOT quantitative calculation model, such as strategic vector calculation, has determined that the WO strategic combination should be chosen as the "proactive strategic model" for the development of intelligent tourism in Xi'an. Finally, according to the strategic model, the paper designs the strategic plan of Xi'an intelligent tourism, and puts forward the specific strategic contents of the mode: (1) realize the strategy of "Internet management", and carry on scientific management to Xi'an tourism. Add the Internet thinking to the management field, improve the traditional management thinking of managers, provide software support for the development of intelligent tourism. (2) implement the innovation strategy of fine products and create the wisdom tour of the silk road with the help of "Belt and Road"; In line with the needs of the age of individual tourists, the mode of intelligent rural tourism should be opened, and regional characteristics should be brought into play to form cross-regional red tourism. (3) upgrading tourism services and providing intelligent public service platforms for tourists should start with the participation of many parties and establish the pre-platform operation mechanism. Let the public service platform run quickly and efficiently; (4) introduce and retain intelligent tourism hi-tech talents and senior management talents, and provide talent guarantee for the implementation of intelligent tourism in Xi'an through the methods of talent training and development, performance management flexibility setting and so on. The strategy can provide reference value for the later development of intelligent tourism in Xi'an, and can also be used for reference for the construction of intelligent tourism in other cities.
【學位授予單位】：西安理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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