本文選題：農(nóng)家樂旅游 + 發(fā)展現(xiàn)狀　； 參考：《西北師范大學(xué)》2014年碩士論文

【摘要】：20世紀(jì)80年代，隨著我國社會經(jīng)濟(jì)發(fā)展、城市化進(jìn)程加快，面對不斷加快的生活節(jié)奏和不斷增大的工作壓力，城市居民逐漸開始關(guān)注精神文化消費需求；農(nóng)家樂旅游作為一種新興的旅游形式應(yīng)運(yùn)而生。遂昌縣作為全國生態(tài)縣，有著良好的農(nóng)家樂旅游發(fā)展環(huán)境，擁有山水、生態(tài)環(huán)境、歷史文化等豐富的旅游資源，當(dāng)?shù)卣畬l(fā)展旅游業(yè)作為富民強(qiáng)縣的戰(zhàn)略舉措，創(chuàng)新政策扶持，完善體制機(jī)制，近幾年來農(nóng)家樂旅游取得了較長足的發(fā)展。然而，在農(nóng)家樂旅游經(jīng)營管理過程中，，也暴露出了不少問題，如：農(nóng)家樂發(fā)展層次低，產(chǎn)業(yè)鏈短；農(nóng)家樂管理不夠規(guī)范；基礎(chǔ)設(shè)施薄弱，規(guī)模小；文化融合不夠明顯。本文以浙江省遂昌縣為研究對象，運(yùn)用利益相關(guān)者理論、產(chǎn)權(quán)理論、可持續(xù)發(fā)展理論，采取理論結(jié)合案例研究的方法，對遂昌縣農(nóng)家樂旅游的環(huán)境、資源、現(xiàn)狀、經(jīng)營模式、經(jīng)營特色和存在問題等進(jìn)行分析，從而探討遂昌縣農(nóng)家樂經(jīng)營管理對策。遂昌豐富的自然生態(tài)資源為農(nóng)家樂開創(chuàng)了條件，進(jìn)一步發(fā)展農(nóng)家樂旅游不僅可以促進(jìn)遂昌旅游發(fā)展，也可以為新農(nóng)村建設(shè)課題拓展思路。全文共由四部分組成，第一部分介紹研究背景、目的意義、方法思路、國內(nèi)外研究現(xiàn)狀及農(nóng)家樂旅游經(jīng)營影響因素；第二部分介紹理論基礎(chǔ)及農(nóng)家樂旅游的概念、分類及發(fā)展意義；第三部分介紹遂昌縣農(nóng)家樂旅游發(fā)展現(xiàn)狀、資源、類型、特色、經(jīng)營模式及存在問題；第四部分針對存在問題提出對策。通過研究，本文從遂昌縣實際出發(fā)，針對性提出政府引導(dǎo)，規(guī)范旅游市場管理；市場化運(yùn)作，發(fā)揮市場主體優(yōu)勢；規(guī)模化經(jīng)營，打造農(nóng)家樂綜合體；規(guī)范化經(jīng)營，打造生態(tài)品牌。
[Abstract]:In the 1980s, with the development of social economy and the acceleration of urbanization, urban residents began to pay attention to the consumption demand of spiritual culture in the face of the accelerating pace of life and increasing pressure of work. As a new form of tourism, Nongjiale tourism emerged as the times require. As a national ecological county, Suichang County has a good environment for the development of Nongjiale tourism, rich tourist resources such as mountains and rivers, ecological environment, history and culture. The local government regards the development of tourism as a strategic measure to enrich the people and strong counties. Innovation policy support, perfect system mechanism, in recent years Nongjiale tourism has made considerable progress. However, in the process of management of Nongjiale tourism, many problems have been exposed, such as: low level of development of Nongjiale, short industrial chain; substandard management of Nongjiale; weak infrastructure and small scale; insufficient cultural integration. This paper takes Suichang County of Zhejiang Province as the research object, applies stakeholder theory, property right theory, sustainable development theory, and adopts the method of combining theory with case study to study the environment, resources, present situation and management mode of agricultural tourism in Suichang County. The management characteristics and problems are analyzed, and the management countermeasures of Nongjiale in Suichang County are discussed. The abundant natural ecological resources of Suichang create conditions for Nongjiale. Further development of Nongjiale tourism can not only promote the development of Suichang tourism, but also expand the train of thought for the new rural construction project. The paper is composed of four parts. The first part introduces the research background, the purpose, the significance, the method idea, the domestic and foreign research situation and the influence factor of the Nongjiale tourism management, the second part introduces the theoretical foundation and the concept of the Nongjiale tourism. The third part introduces the present situation, resources, types, characteristics, management mode and existing problems of Nongjiale Tourism in Suichang County. Based on the research, this paper, based on the actual situation of Suichang County, puts forward the government guidance to standardize the tourism market management, the market-oriented operation to give full play to the market main advantages, the large-scale management, the construction of the Nongjiale complex, the standardization of the management, Create an ecological brand.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;F327

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