本文選題：關(guān)帝廟景區(qū) + 管理體制　； 參考：《西安理工大學(xué)》2017年碩士論文

【摘要】：“十二五”期間國內(nèi)旅游接待總?cè)藬?shù)和總收入呈現(xiàn)快速增長態(tài)勢,預(yù)計“十三五”將繼續(xù)保持穩(wěn)定增長。東西部省份城市紛紛打造地區(qū)龍頭景區(qū),北京、上海、重慶等城市吸引力居高不下,東部熱點城市景區(qū)的旅游貢獻(xiàn)力度遠(yuǎn)非大多西部省份城市景區(qū)所能相比。文化旅游產(chǎn)業(yè)是推動供給側(cè)改革的重要引擎,國務(wù)院提出若干意見進一步促進各省市旅游業(yè)改革發(fā)展。在這一復(fù)雜背景下,運城市提出打造以“古中國”為標(biāo)識的國際旅游目的地戰(zhàn)略目標(biāo),解州關(guān)帝廟景區(qū)作為“關(guān)圣文化”龍頭景區(qū),研究其現(xiàn)行管理體制弊病并提出改進設(shè)計措施是適應(yīng)打造國際旅游目的地戰(zhàn)略需要。論文對旅游景區(qū)、管理體制、產(chǎn)權(quán)理論、利益相關(guān)者理論、景區(qū)管理模式的概念以及國內(nèi)外研究情況等進行了綜述。根據(jù)狹義管理體制的定義,對關(guān)帝廟景區(qū)發(fā)展現(xiàn)狀進行調(diào)查分析,提出當(dāng)前管理體制存在的事業(yè)企業(yè)職能交叉不清、協(xié)調(diào)不順暢,監(jiān)督管理不到位,管理機構(gòu)定位不準(zhǔn)確,資金來源渠道單一等主要問題;其次,結(jié)合現(xiàn)有問題,立足于戰(zhàn)略依據(jù)和政策依據(jù),制定管理體制改革目標(biāo),同時按照管理權(quán)、經(jīng)營權(quán)相分離的思路評價選擇合適的管理模式,進一步探索具有可操作性的管理體制改進措施;第一,針對事業(yè)企業(yè)職能交叉不清,協(xié)調(diào)不順暢、管理機構(gòu)定位不準(zhǔn)確的問題,提出了明確職責(zé),提高協(xié)調(diào)服務(wù)效率,建立大部制協(xié)調(diào)機制改進方案;第二,針對監(jiān)督管理不到位,提出了強化監(jiān)管控制力度,建立規(guī)劃督導(dǎo)機制,完善董事會制度改進方案;第三,針對資金來源渠道單一的問題,提出了建立旅游發(fā)展集團上市融資,引進社會資本,建立專項發(fā)展資金的改進方案。最后,分析制訂了完善行業(yè)規(guī)定,健全法律法規(guī);建立配套的景區(qū)管理規(guī)定;培育高素質(zhì)人才團隊的保障措施。通過對解州關(guān)帝廟景區(qū)管理體制的深入研究,本文認(rèn)為運城市應(yīng)充分借助市場化力量優(yōu)化資源配置,著力打造區(qū)域性龍頭景區(qū)。單一的行政管理體制已不能適應(yīng)當(dāng)前旅游發(fā)展的新需求,創(chuàng)新打造企業(yè)化經(jīng)營模式是擺在運城旅游產(chǎn)業(yè)發(fā)展的重要任務(wù)。
[Abstract]:During the 12th Five-Year Plan period, the total number and total income of domestic tourism show a rapid growth trend, and it is expected that the 13th Five-Year Plan will continue to maintain a steady growth. Cities in the eastern and western provinces have created regional leading scenic spots, while cities such as Beijing, Shanghai and Chongqing have high attractiveness, and the tourism contribution of the scenic spots in the eastern hot cities is far from comparable to that of most of the urban scenic spots in the western provinces. Cultural tourism industry is an important engine to promote supply-side reform. The State Council has put forward some suggestions to further promote the development of tourism reform in various provinces and cities. Under this complicated background, Yuncheng put forward the strategic goal of creating an international tourist destination marked by "ancient China", and the scenic spot of Guandi Temple in Jieshou was regarded as the leading scenic spot of "Guansheng Culture". It is necessary to study the disadvantages of the current management system and to improve the design measures to meet the strategic needs of building an international tourism destination. This paper summarizes the concept of scenic spot, management system, property right theory, stakeholder theory, the concept of scenic spot management model and the research situation at home and abroad. According to the definition of the narrow management system, this paper makes an investigation and analysis on the present situation of the development of Guandi Temple scenic spot, and points out that the functions of the enterprises in the current management system are not clear, the coordination is not smooth, the supervision and management are not in place, and the position of the management organization is not accurate. Secondly, combined with the existing problems, based on the strategic basis and policy basis, the establishment of management system reform objectives, at the same time according to the idea of separation of management power and management power to evaluate and choose the appropriate management model. To further explore operational management system improvement measures; first, aiming at the problems of unclear functions, unsmooth coordination and inaccurate positioning of management organizations, a clear responsibility is put forward to improve the efficiency of coordination services. Second, aiming at the lack of supervision and management, put forward to strengthen the supervision and control, set up a planning supervision mechanism, improve the board of directors system improvement plan; third, in view of the single source of funds, This paper puts forward the improvement scheme of establishing tourism development group listed financing, introducing social capital and establishing special development fund. Finally, the author analyzes and formulates the regulations of the industry and the laws and regulations, sets up the corresponding regulations of the scenic spot management, and provides the safeguard measures for cultivating the team of high-quality talents. Through the deep research on the management system of Guandimiao scenic spot in Jieshou, this paper holds that Yuncheng should optimize the allocation of resources with the help of market forces, and make great efforts to create regional leading scenic spots. The single administrative management system can no longer meet the new demands of the current tourism development. It is an important task for the Yuncheng tourism industry to innovate and create the enterprise-oriented management mode.
【學(xué)位授予單位】：西安理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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