本文選題：游客心理承載力 + 古村落居民行為　； 參考：《天津大學(xué)》2014年碩士論文

【摘要】：古村落景區(qū)內(nèi)的擁堵現(xiàn)象,降低了游客體驗(yàn)的同時,也超出了游客心理承載力。游客心理承載力的外部影響因素包括環(huán)境因素、活動因素和群體因素三部分,居民是這三部分影響因素中不可或缺的部分�，F(xiàn)有文獻(xiàn)對居民行為是否影響游客心理承載力進(jìn)行了探究,但是卻未能解釋居民行為對游客心理承載力的影響過程和影響程度。根據(jù)行為學(xué)和體驗(yàn)理論,本文提出古村落居民行為通過游客體驗(yàn)對游客心理承載力產(chǎn)生正向影響,并對相關(guān)假設(shè)進(jìn)行檢驗(yàn)。本文以游客體驗(yàn)為中間變量,運(yùn)用結(jié)構(gòu)方程模型探究古村落居民行為對游客心理承載力的影響過程和影響程度。根據(jù)前人研究結(jié)果選取15個古村落居民行為變量,通過SP S S18.0軟件對這些變量進(jìn)行因子分析,提取古村落居民與游客互動、古村落居民生活方式和古村落居民商業(yè)活動三個主因子。最終在現(xiàn)有研究和因子分析基礎(chǔ)上得出結(jié)構(gòu)方程模型中五個潛變量的18個觀測變量。運(yùn)用Amo s17.0軟件對結(jié)構(gòu)方程模型進(jìn)行估計(jì)并對假設(shè)進(jìn)行驗(yàn)證。研究結(jié)果證實(shí)古村落居民生活方式和古村落居民商業(yè)活動通過游客體驗(yàn)對游客心理承載力產(chǎn)生正向的影響,且古村落居民生活方式帶來的影響程度大于古村落居民商業(yè)活動的影響程度。相關(guān)管理者在關(guān)注古村落居民行為同時,也應(yīng)挖掘古村落居民生生活中具有文化特色、風(fēng)俗習(xí)慣的節(jié)目和活動。
[Abstract]:The congestion phenomenon in the ancient village scenic area reduces the tourist experience and exceeds the tourist psychological carrying capacity. The external factors of tourists' psychological carrying capacity include environmental factors, activity factors and group factors, among which residents are indispensable. The existing literature explores whether resident behavior affects the psychological carrying capacity of tourists, but it fails to explain the process and extent of the influence of resident behavior on the psychological carrying capacity of tourists. According to the theory of behavior and experience, this paper puts forward that the behavior of ancient village residents has a positive effect on the psychological carrying capacity of tourists through tourist experience, and tests the relevant assumptions. Taking tourist experience as the intermediate variable, this paper uses the structural equation model to study the influence process and degree of the ancient village residents' behavior on the tourists' psychological carrying capacity. According to the results of previous studies, 15 ancient village residents' behavior variables were selected, and these variables were analyzed by SPS18.0 software to extract the interaction between ancient village residents and tourists. There are three main factors in the life style of the ancient village residents and the commercial activities of the ancient village residents. Finally, on the basis of existing research and factor analysis, 18 observation variables of five latent variables in the structural equation model are obtained. The structural equation model is estimated by Amo s17.0 software and the hypothesis is verified. The results show that the way of life of ancient village residents and the business activities of ancient village residents have a positive impact on the psychological carrying capacity of tourists through the tourist experience. And the influence of the ancient village residents' lifestyle is greater than that of the ancient village residents' commercial activities. Relevant managers should pay attention to the behavior of the ancient village residents, but also explore the cultural characteristics, customs and activities in the living life of the ancient village residents.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592

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