本文選題：旅游體驗 + 體驗經(jīng)濟�。� 參考：《重慶師范大學》2014年碩士論文

【摘要】：隨著旅游業(yè)發(fā)展的日漸成熟，越來越多的旅游者已不滿足于走馬觀花式的旅游方式，開始追求旅游過程中的體驗感受，體驗經(jīng)濟時代已來臨，要想獲得旅游經(jīng)濟的持續(xù)發(fā)展，就必須注重旅游的體驗經(jīng)濟的開發(fā)。城口位于大巴山的腹心地帶，近幾年旅游經(jīng)濟正快速發(fā)展，本文筆者所要研究的問題就是體驗經(jīng)濟導向下，城口的旅游如何開發(fā)。 筆者在國內外研究的基礎上，以旅游的體驗經(jīng)濟、生態(tài)體驗及生態(tài)旅游為理論基礎，主要運用了文獻分析法、實地考察法及ASEB分析法。首先研究了城口旅游開發(fā)趨向的背景，城口處于全國性生態(tài)屏障的關鍵地區(qū)之一，也是渝東北及重慶市最重要的生態(tài)涵養(yǎng)區(qū)，具有良好的生態(tài)環(huán)境基礎，豐富的文化資源，旅游開發(fā)具有綜合資源優(yōu)勢。運用ASEB分析法對城口生態(tài)旅游開發(fā)進行分析，結果顯示城口生態(tài)旅游開發(fā)有一定的優(yōu)勢，但生態(tài)亮點不突出、可識度較低，單純的生態(tài)旅游開發(fā)存在一定的問題，就決定了體驗經(jīng)濟導向的城口旅游開發(fā)方向：即以生態(tài)環(huán)境為基礎，以生態(tài)體驗開發(fā)為核心，并整合地域文化及時尚文化，使生態(tài)體驗、風情體驗與時尚體驗交融、交響，實現(xiàn)城口旅游的全面發(fā)展。城口旅游的體驗經(jīng)濟開發(fā)要實現(xiàn)三個目標：保護生態(tài)環(huán)境，實現(xiàn)生態(tài)體驗價值；整合旅游資源，發(fā)展旅游經(jīng)濟；突破體驗經(jīng)濟，拉動區(qū)域發(fā)展。體驗經(jīng)濟開發(fā)的關鍵在于體驗主題提煉、體驗項目策劃及體驗氛圍營造。因此，筆者分別從體驗經(jīng)濟開發(fā)的三個要素出發(fā)，以四個不同的旅游目的地為例，探討了四種不同資源類型引領的城口體驗經(jīng)濟開發(fā)模式。 本研究從理論上來看，對以生態(tài)環(huán)境為核心依托的旅游的體驗經(jīng)濟發(fā)展突破及發(fā)展模式進行了研究，，一定程度上是對旅游的體驗經(jīng)濟研究體系的充實；從實踐上來看，對城口旅游的體驗經(jīng)濟開發(fā)具有一定的指導及借鑒意義。
[Abstract]:With the development of tourism, more and more tourists are not satisfied with the way of tourism, and begin to pursue the experience in the process of tourism, the era of experience economy has come, to obtain the sustainable development of tourism economy. We must pay attention to the development of the experience economy of tourism. Chengkou is located in the heartland of Daba Mountain. The tourism economy is developing rapidly in recent years. The problem I want to study in this paper is how to develop the tourism of Chengkou under the guidance of experience economy. On the basis of domestic and foreign research, the author mainly uses literature analysis, field investigation and ASEB analysis based on the experience economy, ecological experience and ecotourism of tourism. First of all, the background of Chengkou tourism development trend is studied. Chengkou is one of the key areas of national ecological barrier, and is also the most important ecological conservation area in northeast Chongqing and Chongqing, which has a good ecological environment foundation and rich cultural resources. Tourism development has the advantage of comprehensive resources. Using ASEB analysis method to analyze the development of ecotourism in Chengkou, the results show that the development of ecotourism in Chengkou has some advantages, but the ecological bright spot is not prominent, the degree of recognition is low, and there are some problems in the development of pure ecotourism. The direction of tourism development in Chengkou, which is guided by experience economy, is based on ecological environment, based on ecological experience, and integrated with regional culture and fashion culture, so that ecological experience, amorous feelings experience and fashion experience can be combined. To realize the overall development of Chengkou tourism. The development of experience economy in Chengkou tourism should realize three goals: to protect the ecological environment and realize the value of ecological experience; to integrate tourism resources and develop tourism economy; to break through the experience economy and to stimulate regional development. The key to the development of experience economy lies in the extraction of experience theme, the planning of experience project and the construction of experience atmosphere. Therefore, starting from the three elements of experience economy development, taking four different tourist destinations as examples, the author discusses four kinds of experience economic development mode of Chengkou guided by different resource types. This study theoretically studies the breakthrough and development mode of experience economy of tourism based on ecological environment, to a certain extent, it is the enrichment of the research system of tourism experience economy, and from the practical point of view, It has certain guidance and reference significance to the experience economy development of Chengkou tourism.
【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592

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