本文選題：生態(tài)旅游 + SWOT分析法�。� 參考：《山東農業(yè)大學》2014年碩士論文

【摘要】：隨著經濟的發(fā)展，國家綜合實力不斷提高，人們的生存條件得到不斷改善，各種配套服務設施更加完備，旅游業(yè)發(fā)展迅猛。各地在發(fā)展旅游業(yè)過程中，，為滿足市場經濟下的利益需求，采用粗放的開發(fā)方式，造成很多千篇一律的旅游模式，甚至造成旅游資源的萎縮，這時生態(tài)旅游相對傳統旅游應運而生。為改善修正旅游業(yè)的發(fā)展前景，對生態(tài)旅游概念、生態(tài)旅游理論基礎的研究迫在眉睫，對旅游業(yè)的可持續(xù)發(fā)展有著巨大的現實作用與深遠的意義。 本文在文獻資料搜集和實地調查的基礎上分析我國生態(tài)旅游的理論和實踐，從生態(tài)旅游概念的發(fā)展入手，分析生態(tài)旅游的理論基礎，為研究生態(tài)旅游的經營模式類型打下理論基礎。在此基礎上詳細分析了青州生態(tài)旅游的SWOT，提出針對青州生態(tài)旅游可持續(xù)發(fā)展的對策與建議。 全文分為六部分： 第一部分為引言，主要從選題背景、研究目的與意義、研究內容、研究技術路線等方面概述了生態(tài)旅游研究的必要性及研究方法。 第二部分從生態(tài)旅游的概念出發(fā)，結合生態(tài)旅游的特點結構功能，分析了生態(tài)旅游的理論研究體系，包括旅游學、旅游生態(tài)學、城市規(guī)劃學、旅游社會學、旅游經濟學。 第三部分從青州市的旅游業(yè)發(fā)展概況、生態(tài)旅游發(fā)展規(guī)劃與布局、生態(tài)旅游經營模式及生態(tài)旅游發(fā)展成效等方面進行了總結分析，并進一步以彌河生態(tài)旅游度假區(qū)、泰和山黃花溪景區(qū)、東峪農業(yè)生態(tài)觀光園為例進行了分析比較，總結了青州市生態(tài)旅游發(fā)展的現狀。 第四部分對青州生態(tài)旅游業(yè)進行優(yōu)勢分析、劣勢分析，總結青州生態(tài)旅游面臨的挑戰(zhàn)與發(fā)展機遇。在此基礎上對青州生態(tài)旅游業(yè)有了清醒的認識。 第五部分為青州生態(tài)旅游的可持續(xù)發(fā)展提出了對策與建議。即加強青州生態(tài)旅游的人才培養(yǎng)與資金引入，打造青州特色生態(tài)旅游，打響青州文化品牌，加強科學研究，依靠科技進步，促進可持續(xù)發(fā)展。 第六部分對青州生態(tài)旅游發(fā)展的展望。
[Abstract]:With the development of economy, the comprehensive strength of the country has been improved, people's living conditions have been improved, various supporting service facilities are more complete, and the tourism industry is developing rapidly. In the process of developing tourism, in order to meet the interests and needs of the market economy, extensive development methods have been adopted, resulting in a lot of uniform tourism patterns, and even the shrinking of tourism resources. At this time, ecotourism relative to traditional tourism came into being. In order to improve the development prospects of tourism, it is urgent to study the concept of ecotourism and the theoretical basis of ecotourism. It is of great practical and far-reaching significance to the sustainable development of tourism. This paper analyzes the theory and practice of ecotourism in China on the basis of literature collection and field investigation, and analyzes the theoretical basis of ecotourism from the development of the concept of ecotourism. It lays a theoretical foundation for the study of the types of ecotourism management model. On this basis, the SWOT of ecological tourism in Qingzhou is analyzed in detail, and the countermeasures and suggestions for sustainable development of ecotourism in Qingzhou are put forward. The paper is divided into six parts: the first part is the introduction, which summarizes the necessity and research methods of ecotourism research from the background, research purpose and significance, research content, research technical route and so on. The second part starts from the concept of ecotourism and analyzes the theoretical research system of ecotourism, including tourism science, tourism ecology, urban planning, tourism sociology and tourism economics. The third part summarizes and analyzes the tourism development situation, the ecotourism development plan and layout, the ecotourism management mode and the ecotourism development effect of Qingzhou City, and further analyzes the Mihe Eco-tourism Resort area. This paper analyzes and compares Huanghuaxi scenic spot and Dongyu Agricultural Eco-sightseeing Park of Taihe Mountain, and summarizes the present situation of eco-tourism development in Qingzhou City. In the fourth part, the advantages and disadvantages of ecological tourism in Qingzhou are analyzed, and the challenges and development opportunities of ecological tourism in Qingzhou are summarized. On this basis, there is a clear understanding of ecological tourism in Qingzhou. The fifth part puts forward countermeasures and suggestions for the sustainable development of ecological tourism in Qingzhou. That is, to strengthen the talent training and fund introduction of ecological tourism in Qingzhou, to build ecotourism with Qingzhou characteristics, to create cultural brand of Qingzhou, to strengthen scientific research, to rely on the progress of science and technology, and to promote sustainable development. The sixth part looks forward to the development of ecological tourism in Qingzhou.
【學位授予單位】：山東農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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相關博士學位論文 前1條

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