本文選題：戶外運動小鎮(zhèn) + 建設��； 參考：《浙江農林大學》2017年碩士論文

【摘要】：隨著經濟的發(fā)展和社會生活水平的提高,旅游業(yè)作為一項重要的生活性服務業(yè)成為推動當今世界經濟發(fā)展的重要增長極,不但發(fā)達國家高度重視旅游業(yè),發(fā)展中國家更是如此。中國在步入經濟新常態(tài)后,努力挖掘居民消費內需提升增長動力成為當務之急。契合當前中國經濟發(fā)展的迫切之需,“特色小鎮(zhèn)”應運而出,以此打造新的經濟增長點。戶外運動小鎮(zhèn)是“特色小鎮(zhèn)”中的一類,在美麗鄉(xiāng)村建設中極有活力。全國各山地小鎮(zhèn)抓住“旅游”這一契機,競相打造自創(chuàng)旅游品牌,推出自創(chuàng)旅游產品,提升旅游發(fā)展口碑,實現(xiàn)小鎮(zhèn)發(fā)展。但隨著城市化進程的加速和旅游業(yè)的迅猛發(fā)展,山地旅游小鎮(zhèn)經濟發(fā)展取得長足進步的同時,也滋生了許多問題,即如何以旅游規(guī)劃的角度,在盡量不破壞鄉(xiāng)村生態(tài)環(huán)境的前提下,結合鄉(xiāng)村的自然條件特點和旅游市場需求,準確定位,找到漸進可控的、具有活力的山地小鎮(zhèn)旅游建設發(fā)展道路,成為當前新農村建設中面臨亟待解決的重要課題。本文以寧�？h胡陳鄉(xiāng)這一山地旅游小鎮(zhèn)作為研究對象,結合當前胡陳鄉(xiāng)實際條件,在科學合理的旅游發(fā)展機制和發(fā)展思想指導下提出胡陳鄉(xiāng)戶外運動小鎮(zhèn)旅游建設發(fā)展策略。希望能為我國當前剛剛起步的戶外運動小鎮(zhèn)旅游建設,尋求更系統(tǒng)更科學的理念指導、定位原理、規(guī)劃與發(fā)展戰(zhàn)略,使決策者能夠更全面科學理性的對待開發(fā)工作,從而有助于戶外運動小鎮(zhèn)經濟效益、社會效益及環(huán)境效益的獲得,使其成為景色優(yōu)美、生態(tài)和諧、具有鮮明地域特色、適宜人們居住和旅游的世外桃源。全文以市場細分和市場定位理論為基石,在文獻綜述和樣本調研的基礎上明確胡陳鄉(xiāng)發(fā)展戶外運動的必要性與可行性,并使用SWOT分析法分析了胡陳鄉(xiāng)戶外運動小鎮(zhèn)發(fā)展存在的優(yōu)勢、劣勢、機會以及威脅,從宏觀方面提出胡陳鄉(xiāng)建設運動小鎮(zhèn)的四大發(fā)展戰(zhàn)略:SO戰(zhàn)略、WO戰(zhàn)略、ST戰(zhàn)略和WT戰(zhàn)略。以此為統(tǒng)領,結合調研,從微觀方面提出高起點規(guī)劃全方位建設、大眾化品牌效應提升、線上線下融合發(fā)展、分層發(fā)展戶外運動項目、升級市場營銷、提升名稱推廣等六個方面的發(fā)展策略。
[Abstract]:With the development of economy and the improvement of social living standard, tourism, as an important living service industry, has become an important growth pole to promote the development of world economy, not only developed countries attach great importance to tourism, but also developing countries. After entering the new economic normal, it is urgent for China to tap the domestic consumption and promote the growth power. In line with the urgent need of China's economic development, "characteristic town" should be shipped out to create a new economic growth point. Outdoor sports town is a kind of special town, which is very active in the construction of beautiful countryside. All the mountain towns in China seize the opportunity of "tourism", compete to create their own tourism brands, launch their own tourism products, improve the reputation of tourism development, and realize the development of small towns. However, with the acceleration of urbanization process and the rapid development of tourism, the economic development of mountain tourism towns has made great progress, and at the same time, there are many problems, that is, how to plan tourism. On the premise of not destroying the rural ecological environment as far as possible, combining the characteristics of the rural natural conditions and the demand of the tourism market, we can find out the path of tourism construction and development of a gradually controllable and dynamic mountain town. It has become an important subject to be solved in the construction of new countryside. This paper takes Hu Chen Township, Ninghai County, as the research object, combining with the actual conditions of Hu Chen Township, and under the guidance of scientific and reasonable tourism development mechanism and development thought, puts forward the tourism construction and development strategy of Hu Chen Xiang Outdoor Sports Town. It is hoped that it can provide a more systematic and scientific idea guidance, positioning principle, planning and development strategy for the tourism construction of the outdoor sports town, which has just started in our country, so that the decision makers can deal with the development work more comprehensively and rationally. Therefore, it is helpful to obtain the economic, social and environmental benefits of the small town of outdoor sports, and make it a paradise with beautiful scenery, harmonious ecology, distinctive regional characteristics and suitable for people to live in and travel. Based on the theory of market segmentation and market positioning, this paper clarifies the necessity and feasibility of developing outdoor sports in Hu Chen Township on the basis of literature review and sample investigation. Using SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and threats of the development of the outdoor sports town in Hu Chen Township, and puts forward four development strategies of Hu Chen Township Construction Movement Town from the macro aspect: the four development strategies: so, WO strategy, St strategy and WT strategy. Taking this as the leader and combining the investigation and research, the paper puts forward the following points: the omni-directional construction of high starting point planning, the promotion of popular brand effect, the integration of online and offline development, the layered development of outdoor sports projects, and the upgrading of marketing. Promotion of the name of the six aspects of the development strategy.
【學位授予單位】：浙江農林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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