本文選題：旅游者感知 + 茨坪鎮(zhèn)　； 參考：《江西師范大學》2014年碩士論文

【摘要】：旅游休閑是生命的本質，是人類的本能，是人類對自身的人文關懷，是對真、善、美與自由的追求。在江西省提出建設旅游強省的意見之后，全省各地都在謀求旅游產業(yè)的“轉型升級、跨越發(fā)展”。井岡山茨坪鎮(zhèn)作為以紅色旅游為主導的旅游景區(qū)，正在轉變發(fā)展思路，依托優(yōu)越的旅游休閑環(huán)境條件，大力發(fā)展旅游休閑產業(yè)，，努力將茨坪鎮(zhèn)建設成為生態(tài)美、文化美、秩序美的中國最優(yōu)美的“紅色文化旅游休閑小鎮(zhèn)”。 在此背景下，筆者以茨坪鎮(zhèn)的旅游休閑環(huán)境為主要研究內容，通過對國內外相關文獻的總結和基礎理論的梳理，運用因子分析法和主成分分析法，構建了茨坪鎮(zhèn)旅游休閑環(huán)境感知的“四境一體”評價模式。在此基礎上，以茨坪鎮(zhèn)的旅游者為感知主體，以旅游者對茨坪鎮(zhèn)的旅游休閑環(huán)境的感知評價為切入點，依托“四境一體”感知模式，通過問卷調查得出樣本數據，運用SPSS17.0軟件進行均值、標準差和回歸分析，探索旅游者對茨坪鎮(zhèn)旅游休閑環(huán)境各個方面的感知評價，并有針對性的提出各旅游休閑環(huán)境優(yōu)化提升的對策和措施。 研究發(fā)現，旅游者對茨坪鎮(zhèn)的旅游休閑環(huán)境的總體感知良好，茨坪鎮(zhèn)具有發(fā)展旅游休閑產業(yè)的優(yōu)良的基礎環(huán)境，同時也具有“轉型升級、跨越發(fā)展”的巨大潛力。但現階段茨坪鎮(zhèn)的旅游休閑環(huán)境還有需要改善的地方，因此，今后要以打造紅色文化旅游休閑小鎮(zhèn)為目標，對茨坪鎮(zhèn)的旅游休閑環(huán)境進行優(yōu)化提升。
[Abstract]:Tourism leisure is the essence of life, the instinct of human beings, the humanistic concern of human beings and the pursuit of truth, goodness, beauty and freedom. After Jiangxi Province put forward the suggestion of constructing a strong tourism province, all parts of the province are seeking for the "transformation and upgrading, leapfrogging development" of the tourism industry. As a tourist spot dominated by red tourism, the town of Tziping in Jinggangshan is changing its development mentality, relying on the favorable conditions of tourism and leisure environment, vigorously developing tourism and leisure industry, and striving to build Tziping into ecological beauty and cultural beauty. The most beautiful "Red Cultural Tourism and Leisure Town" in China. In this context, the author takes the tourism and leisure environment of Ziping Town as the main research content, through the summary of domestic and foreign related literature and the basic theory of combing, using factor analysis and principal component analysis, This paper constructs the evaluation model of tourism leisure environment perception in Ziping Town. On this basis, taking the tourists of Ziping Town as the perception subject, taking the tourists' perception and evaluation of the tourism leisure environment of Ziping Town as the breakthrough point, relying on the perception mode of "the integration of four territories", the sample data are obtained through the questionnaire survey. Using SPSS 17.0 software to carry out the mean, standard deviation and regression analysis, to explore the tourists' perception and evaluation of various aspects of tourism leisure environment in Ziping Town, and to put forward the countermeasures and measures for the optimization and promotion of tourism leisure environment. It is found that tourists have a good overall perception of the tourism leisure environment in Ziping Town, which has the excellent basic environment for developing tourism and leisure industry, and has the great potential of "transformation and upgrading, leapfrogging development" at the same time. However, the tourism and leisure environment of Ziping Town still needs to be improved at the present stage. Therefore, it is necessary to optimize and promote the tourism leisure environment of Ziping Town in the future with the goal of creating a red cultural tourism leisure town.
【學位授予單位】：江西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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