發(fā)布時間：2018-06-17 11:00

  本文選題：休閑漁業(yè) + SCP范式��； 參考：《寧波大學》2014年碩士論文

【摘要】：近年來，隨著漁業(yè)資源的持續(xù)衰退，舟山傳統(tǒng)漁業(yè)經(jīng)濟發(fā)展陷入了前所未有的困境，休閑漁業(yè)應(yīng)運而生，其利用傳統(tǒng)漁業(yè)的各種資源，將漁業(yè)和旅游業(yè)完美結(jié)合，是漁業(yè)發(fā)展的一條新的道路。經(jīng)過十余年的發(fā)展，舟山休閑漁業(yè)獲得了長足的進步，也為舟山休閑旅游業(yè)增強了競爭力。但同時也存在不少問題，需要我們采取有效措施。 “市場結(jié)構(gòu)一市場行為一市場績效”的范式是產(chǎn)業(yè)組織理論的核心內(nèi)容。通過研究分析市場結(jié)構(gòu)、企業(yè)市場行為和所獲得的績效，就可以了解產(chǎn)業(yè)的發(fā)展狀況，從而提出提高效益的對策建議。在這樣的背景下，筆者運用SCP范式分析舟山休閑漁業(yè)產(chǎn)業(yè)的市場結(jié)構(gòu)、市場行為、市場績效的現(xiàn)狀，找出其發(fā)展過程中所出現(xiàn)的問題，結(jié)果表明：舟山休閑漁業(yè)的發(fā)展受到了資金、產(chǎn)品、理念、人才、科技等因素的影響。同時，對比美國、日本、澳大利亞和臺灣地區(qū)等休閑漁業(yè)比較發(fā)達的國家和地區(qū)，它們的休閑漁業(yè)發(fā)展模式有很多地方是值得我們學習和借鑒的。針對舟山休閑漁業(yè)發(fā)展過程所存在的問題及其影響因素，結(jié)合國外休閑漁業(yè)先進經(jīng)驗的啟示，，本文提出擴大企業(yè)規(guī)模、豐富經(jīng)營模式、拓展營銷方式、重視科學研究及提高服務(wù)質(zhì)量等發(fā)展舟山休閑漁業(yè)的對策及其政策扶持、完善管理、抓住營銷機遇、培養(yǎng)人才制定行規(guī)等相應(yīng)的保障措施，從而促進舟山休閑漁業(yè)健康有序發(fā)展。
[Abstract]:In recent years, with the continuous decline of fishery resources, the economic development of traditional fisheries in Zhoushan has fallen into an unprecedented predicament. Leisure fishery has emerged as the times require. It is a new way for the development of fishery. After more than ten years' development, Zhoushan leisure fishery has made great progress and strengthened its competitiveness for Zhoushan leisure tourism. But at the same time, there are also many problems, we need to take effective measures. The paradigm of "market structure-market behavior-market performance" is the core of industrial organization theory. By studying and analyzing the market structure, the market behavior and the performance obtained, we can understand the development situation of the industry, and put forward the countermeasures and suggestions to improve the efficiency. In this context, the author uses SCP paradigm to analyze the market structure, market behavior and market performance of the leisure fishery industry in Zhoushan, and find out the problems in the process of its development. The results show that the development of Zhoushan leisure fishery is influenced by funds, products, ideas, talents, science and technology. At the same time, compared with the developed countries and regions such as the United States, Japan, Australia and Taiwan, their leisure fishery development models are worth learning and learning from. In view of the problems existing in the development process of leisure fishery in Zhoushan and its influencing factors, combined with the enlightenment from the advanced experience of foreign leisure fishery, this paper proposes to expand the scale of enterprises, enrich the business model, and expand the marketing mode. Attach importance to scientific research and improve service quality and other countermeasures to develop Zhoushan leisure fishery and its policy support, improve management, seize the opportunity of marketing, train talents to formulate industry regulations and other corresponding safeguard measures, In order to promote the healthy and orderly development of Zhoushan leisure fishery.
【學位授予單位】：寧波大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F326.4;F592.7

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本文編號：2030804