本文選題：休閑農(nóng)業(yè) + 鄉(xiāng)村旅游　； 參考：《西北農(nóng)林科技大學(xué)》2014年碩士論文

【摘要】：隨著我國經(jīng)濟社會發(fā)展水平的不斷提升，人們對于快節(jié)奏、高壓力城市生活的疲倦，休閑農(nóng)業(yè)旅游越來越得到大眾的青睞。城市居民渴望到大自然中去感受造物主的神奇，渴望到農(nóng)村去進行田園觀光、舒展身心、陶冶情操、溝通交流，參與農(nóng)事活動、品嘗農(nóng)村美食、住宿農(nóng)家房屋，，進行農(nóng)業(yè)科普教育。 休閑農(nóng)業(yè)是融合一、二產(chǎn)業(yè)的一種新型農(nóng)業(yè)經(jīng)濟發(fā)展模式，是培育農(nóng)業(yè)農(nóng)村經(jīng)濟發(fā)展新的增長點，也是拓展農(nóng)業(yè)功能、發(fā)展現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)、增加農(nóng)民收入的有效途徑，因此，從中央到市、縣，休閑農(nóng)業(yè)獲得了普遍的認可和發(fā)展。鳳縣縣委、縣政府也以超前的眼光看到了轉(zhuǎn)型發(fā)展休閑農(nóng)業(yè)的優(yōu)勢，提出了“秦嶺花谷、天然氧吧”等休閑旅游口號，通過幾年的努力，休閑農(nóng)業(yè)發(fā)展獲得了巨大的成功，吸引了八方游客的眼光，知名度、美譽度明顯提升。但是，鳳縣在發(fā)展休閑農(nóng)業(yè)過程中也存在諸如盲目開發(fā)、布局不合理、政策扶持力度不大、配套設(shè)施不健全等問題，在一定程度上影響了休閑農(nóng)業(yè)快速、規(guī)范發(fā)展。因此，研究鳳縣休閑農(nóng)業(yè)發(fā)展對于鳳縣休閑旅游產(chǎn)業(yè)具有重要的理論參考和實踐指導(dǎo)意義。 本文主要通過定性分析和定量分析相結(jié)合、比較研究、文獻調(diào)查等方法，對國內(nèi)外休閑農(nóng)業(yè)現(xiàn)狀進行了歸納，對休閑農(nóng)業(yè)基本問題進行了探索，應(yīng)用SWOT分析法對鳳縣發(fā)展休閑農(nóng)業(yè)進行了客觀研究，對休閑農(nóng)業(yè)典型案例進行了闡述，對鳳縣休閑農(nóng)業(yè)發(fā)展現(xiàn)狀進行了全面總結(jié)，并針對存在的問題提出了對策和建議，主要研究結(jié)論如下： 1、通過對德國、美國、日本、南京、成都等國內(nèi)外休閑農(nóng)業(yè)比較發(fā)達國家、城市發(fā)展現(xiàn)狀的闡述和分析，得出了休閑農(nóng)業(yè)發(fā)展過程中政府適當(dāng)干預(yù)和調(diào)控、注重保護和適度開發(fā)、投資主體多元化、休閑農(nóng)業(yè)的多功能性、發(fā)揮協(xié)會等社會組織的作用、實體建設(shè)和節(jié)慶活動協(xié)同推進、推進農(nóng)業(yè)旅游產(chǎn)品開發(fā)與整合營銷七個休閑農(nóng)業(yè)發(fā)展的普遍做法和規(guī)律性經(jīng)驗。 2、在前人研究休閑農(nóng)業(yè)定義、特點、發(fā)展模式等基本理論問題的基礎(chǔ)上，得出了以下幾個主要結(jié)論：一是認為休閑農(nóng)業(yè)是以開發(fā)農(nóng)業(yè)自然生態(tài)環(huán)境為基礎(chǔ)，以觀賞農(nóng)村風(fēng)光、參與農(nóng)業(yè)生產(chǎn)、體驗農(nóng)家生活、進行農(nóng)業(yè)教育、品嘗農(nóng)家餐飲為主要內(nèi)容，將自然景觀與農(nóng)村獨特的民俗文化有機結(jié)合，將產(chǎn)業(yè)發(fā)展與農(nóng)民增收有機結(jié)合，以滿足不同消費者的休閑度假需求的一種產(chǎn)業(yè)經(jīng)營模式，是農(nóng)業(yè)發(fā)展到一定階段的經(jīng)濟增長的新途徑，也是合理開發(fā)農(nóng)業(yè)資源、拓展農(nóng)業(yè)功能的有效平臺。二是在研究休閑農(nóng)業(yè)類型中，根據(jù)其發(fā)展實際，可以考慮建立分級劃分體系，先從大的方面劃分為若干大類，再在每個大類中再劃分二級類型，甚至三級類型、四級類型，由大到小、由粗到細、由共性到具體。三是休閑農(nóng)業(yè)的特點具有自然生態(tài)性、參與體驗性、區(qū)域特色性、文化挖掘性和產(chǎn)業(yè)開發(fā)性。四是因子分析法在休閑農(nóng)業(yè)評價分析中采用的較多，根據(jù)分析結(jié)果，社會經(jīng)濟發(fā)展水平是影響休閑農(nóng)業(yè)發(fā)展的一個主要因素。五是我國的休閑農(nóng)業(yè)發(fā)展經(jīng)過了早期興起階段（1980—1990年）、調(diào)整發(fā)展階段（1990—2000年）、規(guī)范經(jīng)營階段（2000—2010年）三個發(fā)展階段。六是發(fā)展休閑農(nóng)業(yè)不僅能夠調(diào)整優(yōu)化農(nóng)業(yè)產(chǎn)業(yè)結(jié)構(gòu)、促進當(dāng)?shù)亟?jīng)濟的快速發(fā)展，有效改善農(nóng)業(yè)農(nóng)村生產(chǎn)生活環(huán)境，還可以傳承發(fā)揚特色農(nóng)耕文明，凝聚教育人心，培育和提高農(nóng)民的自身素質(zhì)，最終促進社會文明和諧。 3、根據(jù)對鳳縣休閑農(nóng)業(yè)SWOT的分析，提出4種發(fā)展戰(zhàn)略：SO戰(zhàn)略為發(fā)展型，即充分發(fā)揮自首優(yōu)勢，利用機會加快發(fā)展步伐；WO戰(zhàn)略為扭轉(zhuǎn)型戰(zhàn)略，即利用機會，克服弱勢，形成自身發(fā)展體系；ST戰(zhàn)略為多樣化戰(zhàn)略，即利用自身優(yōu)勢，回避外部威脅；WT戰(zhàn)略為防御型戰(zhàn)略，即克服弱勢，回避威脅，走保守發(fā)展模式。 4、鳳縣休閑農(nóng)業(yè)與鄉(xiāng)村旅游業(yè)已初具規(guī)模，大致可以分為生態(tài)農(nóng)莊型、休閑農(nóng)家型、旅游產(chǎn)品展示型、民俗文化體驗型和特色產(chǎn)業(yè)觀光型。 5、通過對鳳縣休閑農(nóng)業(yè)典型案例的分析得出：充分調(diào)研和科學(xué)規(guī)劃是先導(dǎo)，統(tǒng)籌兼顧和產(chǎn)業(yè)發(fā)展是基礎(chǔ)，多元投資和創(chuàng)新機制是保障，政策扶持和調(diào)動資本是手段，節(jié)慶活動和人性服務(wù)是亮點。 6、鳳縣發(fā)展休閑農(nóng)業(yè)的措施主要是：政府是休閑農(nóng)業(yè)發(fā)展的規(guī)劃者和保障者，市場是休閑農(nóng)業(yè)發(fā)展的導(dǎo)航者和宣傳者，企業(yè)是休閑農(nóng)業(yè)的建設(shè)者和管理者，農(nóng)戶是休閑農(nóng)業(yè)的參與者和受益者，科技是休閑農(nóng)業(yè)發(fā)展的提升者和展示者，服務(wù)是休閑農(nóng)業(yè)的吸引者和感受者，品牌是休閑農(nóng)業(yè)的影響者和樹立者，節(jié)慶活動是休閑農(nóng)業(yè)的補充者和組成者。
[Abstract]:With the continuous improvement of the level of economic and social development and the fatigue of fast rhythm and high pressure city life, leisure agricultural tourism is getting more and more popular. Urban residents are eager to feel the magic of the creator in nature, desire to go to the countryside to carry on the field sightseeing, stretch the body and mind, cultivate the sentiment, communicate and participate. Farming activities, tasting rural food, lodging farmhouses, and conducting agricultural science education.
Leisure agriculture is a new type of agricultural economic development model which integrates the one and two industries. It is a new growth point for the development of agricultural and rural economic development. It is also an effective way to expand agricultural functions, develop modern agricultural industry and increase farmers' income. Therefore, it has been widely recognized and developed from the central to the city, county and leisure agriculture. The palace also saw the advantages of the transition and development of leisure agriculture with the foresight, and put forward the slogan "Qinling Mountains Flower Valley, natural oxygen bar" and other leisure tourism slogans. Through the efforts of several years, the development of leisure agriculture achieved great success. It attracted eight party tourists' eyes, popularity and reputation. However, Fengxian was developing the process of leisure agriculture. There are also problems such as blind development, unreasonable layout, small policy support and imperfect supporting facilities, which have influenced the rapid development of leisure agriculture to a certain extent. Therefore, the study of the development of Fengxian leisure agriculture has important theoretical and practical guiding significance for the leisure tourism industry in Fengxian.
In this paper, through the combination of qualitative analysis and quantitative analysis, comparative study, literature investigation and other methods, the present situation of leisure agriculture at home and abroad is summarized, the basic problems of leisure agriculture are explored. The development of leisure agriculture in Fengxian by SWOT analysis method is studied objectively, and the typical cases of leisure agriculture are expounded. The present situation of leisure agriculture development is comprehensively summarized, and countermeasures and suggestions are put forward according to the existing problems.
1, through the exposition and analysis of the more developed countries, such as Germany, the United States, Japan, Nanjing and Chengdu, the development of leisure agriculture in China and other countries, the present situation of urban development is expounded and analyzed, and the proper intervention and regulation of the government in the development of leisure agriculture is given, and the protection and moderate development, the diversification of the investment subject, the multi-function of the leisure agriculture, and the social organization of the association are given. The general practice and regular experience of the seven leisure agriculture development of agricultural tourism product development and integrated marketing are promoted by the synergy of solid construction and festival activities.
2, on the basis of the previous research on the basic theoretical problems of the definition, characteristics and development patterns of leisure agriculture, the following main conclusions are drawn: first, it is believed that the leisure agriculture is based on the development of agricultural natural ecological environment, to enjoy the rural scenery, to participate in agricultural production, to carry out agricultural education and to taste the farmers' food and beverage. We should combine the natural landscape with the unique folk culture of the countryside, combine the industrial development with the farmers' income, and meet the needs of the leisure and vacation of different consumers. It is a new way for the development of agriculture to a certain stage of economic growth, the rational development of agricultural resources and the expansion of agricultural functions. Two is in the study of the types of leisure agriculture, according to its development practice, we can consider the establishment of classification system. First, it can be divided into several major categories from large aspects, and then in each major category, it can be divided into two classes, even three class types, and class four, from large to small, from coarse to fine, from common to specific. Three is the characteristics of leisure agriculture. Natural ecology, participation in experience, regional characteristics, cultural excavation and industrial development. Four is the factor analysis method used more in the evaluation and analysis of leisure agriculture. According to the results of analysis, the level of social and economic development is a major factor affecting the development of leisure agriculture. Five is the development of leisure agriculture in China after the early rise of the order Section (1980 - 1990), adjust the development stage (1990 - 2000), standardize the operation stage (2000 - 2010) three stages of development. Six is the development of leisure agriculture can not only adjust and optimize the structure of agricultural industry, promote the rapid development of local economy, improve the agricultural and rural production and living environment, but also carry forward the characteristics of agricultural civilization, agglomerate Educate people's hearts, cultivate and improve their own quality, and ultimately promote social civilization and harmony.
3, according to the analysis of the SWOT of Fengxian leisure agriculture, 4 kinds of development strategies are put forward: the SO strategy is the development type, that is to give full play to the superiority of self surrender and use the opportunity to speed up the pace of development; the WO strategy is a torsional strategy, that is, to use the opportunity to overcome the weakness and form its own development system; the ST strategy is a diversification strategy, that is to use its own advantages to avoid external prestige. The WT strategy is a defensive strategy, that is, to overcome weaknesses and evade threats and take a conservative development model.
4, Fengxian leisure agriculture and rural tourism have begun to take shape, which can be roughly divided into ecological farm type, leisure farm type, tourism product display type, folk culture experience type and characteristic industry sightseeing type.
5, through the analysis of the typical cases of Fengxian leisure agriculture, it is concluded that full investigation and scientific planning are the forerunner, the overall consideration and the industrial development are the basis, the multiple investment and innovation mechanism are the guarantee, the policy support and the mobilization of capital are the means, the festival activities and the human service are the highlights.
6, the measures for the development of leisure agriculture in Fengxian are mainly as follows: the government is the planner and guarantor of the development of leisure agriculture. The market is the navigator and propagandist of the development of leisure agriculture, the enterprise is the builder and manager of the leisure agriculture, the farmers are the participants and beneficiaries of the leisure agriculture, and the science and technology is the promotor and exhibitor of the development of leisure agriculture. Leisure is the attraction and sensation of leisure agriculture. Brand is the influencer and founder of leisure agriculture. Festival activities are the supplement and composition of leisure agriculture.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F327;F592.7

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