本文選題：旅游者幸福感 + 結(jié)構(gòu)方程模型�。� 參考：《安徽大學》2017年碩士論文

【摘要】：2013年,國民旅游休閑綱要提出:隨著人民群眾日益增長的旅游休閑需求的增長,我們要擴大休閑旅游的規(guī)模和提升其品質(zhì),最終提高人民的生活質(zhì)量,促進我國旅游業(yè)的發(fā)展。也就是說,明確人們的旅游需求、把握人們旅游關(guān)注點是提高國民旅游質(zhì)量乃至國民生活質(zhì)量的根本出發(fā)點。高質(zhì)量的旅游才是幸福的旅游,而幸福是人類生活的永恒追求,如何幸福是人們關(guān)心的熱門話題。旅游作為能夠滿足人們放松自我得到快樂等需要的重要方式正炙手可熱,合理而恰當?shù)穆糜文軌驗槁糜握吆吐糜文康牡鼐用駧砦镔|(zhì)和精神上的滿足感、積極的情緒以及對自我的認識和肯定。隨著旅游的大眾化,旅游者對旅游的質(zhì)量追求越來越高,幸福也許是旅游的最終目標。用科學的方法測量旅游者幸福感及其影響因素對旅游者、旅游行業(yè)以及社會都具有重要意義。因此,本研究以人本主義價值觀、馬斯洛需求理論、幸福相關(guān)理論為理論依據(jù),通過大量文獻閱讀總結(jié)和分析,確定旅游者幸福感的概念,凝練出旅游者幸福感的構(gòu)成,通過問卷設(shè)計與調(diào)查,測算出旅游者幸福感水平及差異。通過對主觀幸福感、旅游幸福等概念與內(nèi)容的理解,整合了主觀幸福感和心理幸福感的相關(guān)研究,構(gòu)建了旅游者幸福感影響因素指標體系,進而通過問卷設(shè)計、數(shù)據(jù)的收集與分析、概念模型構(gòu)建與檢驗等方法探索并驗證影響旅游者幸福的關(guān)鍵因素以及因素間的相關(guān)關(guān)系。通過實證研究,驗證并修正了滿足感、積極情緒、自我價值實現(xiàn)影響旅游者幸福感的理論模型,從而為提升旅游者幸福感提供了理論及實證依據(jù)。本研究得出了如下結(jié)論:旅游者幸福感水平呈現(xiàn)穩(wěn)定性,人口變量學特征包括性別、年齡、學歷、旅游方式等對各研究變量無顯著性差異,婚戀狀況在滿足感上具有顯著性差異,月收入對各研究變量有顯著性差異;旅游者幸福感的影響因素主要來自滿足感、積極情緒、自我價值實現(xiàn)三個變量,其中滿足感因素正向影響旅游者幸福感;積極情緒因素正向影響旅游者幸福感;自我價值實現(xiàn)因素正向影響旅游者幸福感,其中自我價值實現(xiàn)影響程度最高,其次是積極情緒,滿足感的影響最低。并且三者相互之間呈正相關(guān)。最后,分別從旅游服務(wù)企業(yè)、旅游同伴、旅游者自身三個主體出發(fā)提出相關(guān)建議,包括旅游服務(wù)企業(yè)大力提升游樂新奇趣味感、增強住行便捷舒適感以及吃購知足感;旅游同伴應(yīng)與旅游者樂觀互動、增加協(xié)作、善于分享喜悅;旅游者應(yīng)積極準備、積極學習、積極應(yīng)對,增加旅游次數(shù)、豐富旅游經(jīng)驗,增強旅游能力等以期能有效提升旅游者幸福感。
[Abstract]:In 2013, the outline of National Tourism and Leisure proposed: with the increasing demand of the people for tourism and leisure, we should expand the scale and quality of leisure tourism, finally improve the quality of life of the people, and promote the development of tourism in China. That is to say, it is the fundamental starting point to improve the quality of national tourism and even the quality of national life to make clear people's tourism needs and grasp their tourism concerns. High-quality tourism is a happy tourism, and happiness is the eternal pursuit of human life, how to be happy is a hot topic that people care about. Tourism, as an important way to meet the needs of people to relax and be happy, is becoming popular. Reasonable and appropriate tourism can bring material and spiritual satisfaction to tourists and residents of tourist destinations. Positive emotions and self-awareness and affirmation. With the popularization of tourism, tourists pursue higher and higher quality of tourism. Happiness may be the ultimate goal of tourism. It is important for tourists, tourism industry and society to measure tourist happiness and its influencing factors by scientific method. Therefore, on the basis of humanistic values, Maslow's demand theory and happiness related theories, this study determines the concept of tourists' happiness and condenses the composition of tourists' happiness through a large number of literature review and analysis. Through questionnaire design and investigation, the author calculates the level and difference of tourists' happiness. By understanding the concepts and contents of subjective Well-being and Tourism Happiness, this paper integrates the related research of subjective Well-being and Psychological Well-being, constructs the index system of the influencing factors of tourist Well-being, and then designs the questionnaire. The methods of data collection and analysis, conceptual model construction and test are used to explore and verify the key factors affecting tourist happiness and the correlation between them. Through empirical research, this paper verifies and modifies the theoretical models of satisfaction, positive emotion and self-worth that affect tourists' well-being, thus providing theoretical and empirical basis for enhancing tourists' well-being. The conclusion of this study is as follows: the level of well-being of tourists is stable, and the characteristics of demographic variables, including sex, age, education, tourism style and so on, have no significant difference. There are significant differences in satisfaction between marriage and love, and there are significant differences in the monthly income among the study variables. The main factors influencing the well-being of tourists are satisfaction, positive emotion, self-value realization, three variables. Satisfaction factors positively affect tourists' well-being; positive emotional factors positively affect tourists' well-being; self-value realization factors positively affect tourists' well-being, among which self-value realization has the highest impact, followed by positive emotion. Satisfaction is least affected. And the three are positively correlated with each other. Finally, from the tourism service enterprises, travel companions, tourists themselves from the three main body to put forward relevant suggestions, including tourism service enterprises to vigorously enhance the sense of fun and novelty, to enhance the comfort of living and shopping, as well as the sense of satisfaction; Travel companions should interact optimistically with tourists, increase cooperation, be good at sharing joy, and tourists should actively prepare, study actively, respond positively, increase the number of trips, and enrich tourism experience. The purpose of this paper is to enhance the tourist's sense of happiness.
【學位授予單位】：安徽大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F590

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相關(guān)期刊論文 前10條

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本文編號：2029819