本文選題：哈爾濱旅游 + 入境旅游市場　； 參考：《東北林業(yè)大學(xué)》2014年碩士論文

【摘要】：哈爾濱旅游產(chǎn)業(yè)經(jīng)歷了多年的快速發(fā)展,已成為哈爾濱的戰(zhàn)略性支柱產(chǎn)業(yè)。充分挖掘統(tǒng)計資源的潛在價值,深入研究旅游市場需求特征,對于準(zhǔn)確把握產(chǎn)業(yè)發(fā)展脈絡(luò),科學(xué)制定戰(zhàn)略決策,提升旅游產(chǎn)業(yè)核心競爭力,為旅游者提供更加優(yōu)質(zhì)的服務(wù),具有較強(qiáng)的實(shí)用價值。 本文研究了到訪哈爾濱的入境旅游者客源結(jié)構(gòu)特征。以期明確客源主體定位,預(yù)測旅游者流量,探究市場需求的影響因素,發(fā)現(xiàn)旅游市場變化趨勢,為優(yōu)化旅游產(chǎn)業(yè)結(jié)構(gòu)、完善旅游規(guī)劃設(shè)計、促進(jìn)旅游市場開發(fā)、提升旅游服務(wù)質(zhì)量提供決策依據(jù)。在查閱比較相關(guān)文獻(xiàn)后,以哈爾濱2009年至2012年旅游抽樣調(diào)查的原始數(shù)據(jù)為基礎(chǔ),采用時空分布指數(shù)分析了客源結(jié)構(gòu)的穩(wěn)定性,采用波士頓矩陣模型進(jìn)行客源市場主體定位,采用灰色GM(1,1)模型預(yù)測了入境旅游者未來幾年的游客量,運(yùn)用灰色關(guān)聯(lián)分析結(jié)合基礎(chǔ)性描述分析的方法研究了客源市場的影響因素。 研究結(jié)果表明：一是哈爾濱的入境旅游市場客源結(jié)構(gòu)比較穩(wěn)定�？驮词袌鲋黧w呈多元化趨勢�？驮捶治鼋Y(jié)果在未來一段時期內(nèi)具有較強(qiáng)的參考價值。二是哈爾濱的入境旅游市場表現(xiàn)出客源結(jié)構(gòu)高端化、游客年齡青年化、出游方式自助化、旅游信息網(wǎng)絡(luò)化、旅游服務(wù)快捷化等新趨勢。旅游產(chǎn)業(yè)需要向質(zhì)量經(jīng)濟(jì)轉(zhuǎn)型升級,旅游產(chǎn)品與服務(wù)需要更多的個性化和人性化。三是在數(shù)量經(jīng)濟(jì)模式下,哈爾濱的旅游市場趨于飽和。住宿承載能力、交通運(yùn)輸能力將成為主要制約因素。旅游產(chǎn)業(yè)規(guī)模偏小、對彈性市場需求的競爭力不足、缺少代表性的旅游吸引物將成為質(zhì)量經(jīng)濟(jì)模式中的首要問題。
[Abstract]:Harbin tourism industry has experienced many years of rapid development, has become the strategic pillar industry of Harbin. Fully excavating the potential value of statistical resources, deeply studying the characteristics of tourism market demand, accurately grasp the development context of the industry, scientifically formulate strategic decisions, enhance the core competitiveness of the tourism industry, and provide more high-quality services for tourists. It has strong practical value. This paper studies the structural characteristics of inbound tourists in Harbin. In order to define the main position of tourist source, forecast the flow of tourists, explore the influencing factors of market demand, find out the changing trend of tourism market, optimize the structure of tourism industry, perfect tourism planning and design, and promote the development of tourism market. To improve the quality of tourism service to provide decision-making basis. Based on the original data of Harbin tourism sample survey from 2009 to 2012, the stability of tourist source structure is analyzed by using time-space distribution index, and Boston matrix model is used to locate the main body of tourist market. The grey GM-1) model is used to predict the tourist volume of inbound tourists in the next few years, and the influence factors of tourist market are studied by using the method of grey relational analysis combined with basic description analysis. The results show that: first, the tourist source structure of the inbound tourism market in Harbin is relatively stable. The main body of the tourist market shows a trend of diversification. The result of tourist source analysis has strong reference value in the future period. Secondly, the inbound tourism market in Harbin shows some new trends, such as the high-end structure of tourists, the age and youth of tourists, the self-help of the way of traveling, the networking of tourism information, the quickening of tourism services, and so on. Tourism industry needs to transform to quality economy, tourism products and services need more personalization and humanization. Third, under the model of quantity economy, the tourism market of Harbin tends to be saturated. Accommodation carrying capacity, transportation capacity will be the main constraints. The scale of tourism industry is small, the competitiveness of flexible market demand is not enough, and the lack of representative tourism attraction will become the most important problem in the quality economic model.
【學(xué)位授予單位】：東北林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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本文編號：2018111