本文選題：旅游業(yè) + 移動(dòng)電子商務(wù)�。� 參考：《商業(yè)時(shí)代》2014年09期

【摘要】：智能手機(jī)和平板電腦的普及以及高速移動(dòng)互聯(lián)網(wǎng)的接入為旅游業(yè)的經(jīng)營(yíng)管理帶來(lái)了新的變化,現(xiàn)在旅游企業(yè)大力進(jìn)軍移動(dòng)互聯(lián)網(wǎng),而旅游電商如何借力移動(dòng)互聯(lián)網(wǎng)發(fā)展越來(lái)越值得關(guān)注。筆者認(rèn)為,現(xiàn)有旅游移動(dòng)電子商務(wù)內(nèi)容相對(duì)獨(dú)立,從而導(dǎo)致用戶對(duì)于移動(dòng)電子商務(wù)的使用感受不夠理想,而支付環(huán)節(jié)的流程不順暢也制約著旅游移動(dòng)電子商務(wù)的發(fā)展。因此,應(yīng)根據(jù)旅游業(yè)電子商務(wù)的O2O屬性設(shè)計(jì)基于資源整合思路的旅游移動(dòng)電子商務(wù)平臺(tái)。
[Abstract]:The popularity of smartphones and tablets and access to high-speed mobile Internet have brought new changes to the management of the tourism industry, and now tourism companies are making great efforts to enter the mobile Internet. However, how to make use of the development of mobile Internet is more and more worthy of attention. The author thinks that the content of tourism mobile electronic commerce is relatively independent, which leads to the users' feeling of using mobile electronic commerce is not ideal enough, and the flow of payment is not smooth, which also restricts the development of tourism mobile electronic commerce. Therefore, the tourism mobile e-commerce platform based on resource integration should be designed according to the O _ 2O attribute of tourism e-commerce.
【作者單位】： 徐州工業(yè)職業(yè)技術(shù)學(xué)院;中國(guó)礦業(yè)大學(xué);
【基金】：江蘇省哲學(xué)社會(huì)科學(xué)課題(項(xiàng)目編號(hào):2013SJD630059)
【分類號(hào)】：F592;F724.6

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本文編號(hào)：1990616