本文選題：信息需求 + 信息需求模型��； 參考：《上海師范大學(xué)》2017年碩士論文

【摘要】：作為國際旅游競爭力的標(biāo)志,入境旅游的發(fā)展受到廣泛的關(guān)注。上海是我國主要入境旅游目的地之一,大量外國游客選擇將上海作為其進(jìn)入中國境內(nèi)的第一站,同時(shí)調(diào)查顯示這些游客以自助游為主。這些外國游客由于自然環(huán)境、國情、社會(huì)文化,語言等差異巨大,為降低不確定性所進(jìn)行的旅游信息搜尋是其旅游決策不可缺少的環(huán)節(jié),信息搜尋體驗(yàn)不僅直接影響到游客后續(xù)的決策,甚至影響到其對旅游目的地的滿意度。并且,旅游業(yè)作為信息密集型產(chǎn)業(yè),在網(wǎng)絡(luò)及信息化高速發(fā)展的當(dāng)代,旅游信息的披露顯得尤為重要。旅游信息的發(fā)布與傳播需建立在游客信息需求的基礎(chǔ)上,因此本文以TripAdvisor網(wǎng)站外國游客在上海論壇中發(fā)布的信息需求帖為基礎(chǔ)數(shù)據(jù),利用扎根理論法對數(shù)據(jù)進(jìn)行分析總結(jié)出外國游客的信息需求包括交通信息需求、住宿信息需求、餐飲信息需求、游覽信息需求、旅游企業(yè)及從業(yè)人員信息需求、入境政策信息需求、生活服務(wù)信息需求以及指南及參考信息需求八大類;基于采集的數(shù)據(jù)將外國游客按照不同國籍、出游方式、出游目的、來滬次數(shù)進(jìn)行了分類研究。為保證模型的科學(xué)性,本文引入意義建構(gòu)理論范式,建立了來滬外國游客信息需求模型,基于該模型對所采集的外國游客信息需求帖進(jìn)行分析發(fā)現(xiàn):1.外國游客對各類信息需求往往不是孤立的,簡單的旅游信息分類已無法滿足游客的需求。2.國籍對于外國游客信息收集存在一定的影響,但是這些影響更多地是基于文化背景差異而導(dǎo)致的信息需求側(cè)重點(diǎn)的不同。3.游客在發(fā)布信息需求帖時(shí),會(huì)將影響自己信息需求的信息進(jìn)行描述,依據(jù)游客的描述以及后續(xù)的信息需求分析,總結(jié)出對信息需求影響較大的因素包括游覽方式、游覽次數(shù)、出行目的。在以上結(jié)論的基礎(chǔ)上為上海政府相關(guān)部門和旅游企業(yè)提出以下建議:1.政府相關(guān)部門要完善旅游局官網(wǎng)外文頁面的旅游信息披露并增加上海的外向信息流量。2.旅游企業(yè)網(wǎng)站應(yīng)重視英文版面的信息發(fā)布,及時(shí)更新網(wǎng)站信息。3.不同的旅游相關(guān)行業(yè)在披露企業(yè)自身信息的同時(shí),還要注意與本行業(yè)相關(guān)的其他行業(yè)的信息披露,力圖為外國游客提供更加全面、完整、準(zhǔn)確的信息。
[Abstract]:As a symbol of international tourism competitiveness, the development of inbound tourism has received extensive attention. Shanghai is one of the main inbound tourist destinations in China. A large number of foreign tourists choose Shanghai as their first stop to enter China. Due to the huge differences in natural environment, national conditions, social culture, language and so on, these foreign tourists search for tourism information to reduce uncertainty is an indispensable link in their tourism decision-making. The information search experience not only directly affects the tourists' subsequent decisions, but also affects their satisfaction with the tourist destination. Moreover, tourism, as an information intensive industry, is becoming more and more important in the era of rapid development of network and information technology. The publication and dissemination of tourism information should be based on the information needs of tourists. Therefore, this paper bases on the information demand posts posted by foreign tourists in Shanghai forum on TripAdvisor website. The information needs of foreign tourists include transportation information, accommodation information, catering information, sightseeing information, tourism enterprises and employees. Based on the collected data, foreign tourists are classified according to different nationalities, ways of travel, purpose of traveling, and the number of times to come to Shanghai. In order to ensure the scientific nature of the model, this paper introduces the theory paradigm of meaning construction and establishes the information demand model of foreign tourists to Shanghai. Based on this model, the information demand posts collected by foreign tourists are analyzed and found out that: 1. Foreign tourists' demand for all kinds of information is often not isolated, the simple classification of tourism information can no longer meet the needs of tourists. 2. Nationality has a certain influence on the information collection of foreign tourists, but these influences are mainly due to the different emphasis of information demand caused by the difference of cultural background. When publishing information demand posts, tourists will describe the information that affects their own information needs. According to the description of tourists and the subsequent analysis of information needs, the factors that have a great impact on the information demand, including the way of sightseeing, the times of sightseeing, are summarized. Travel purpose. On the basis of the above conclusions, the following suggestions are put forward for the relevant departments of the Shanghai government and tourism enterprises as follows: 1. The relevant government departments should improve the tourism information disclosure on the foreign language pages of the official website of the Tourism Bureau and increase the outward information flow. 2. 2. Tourism enterprise website should attach importance to the information release of English layout, update website information. 3. When different tourism-related industries disclose their own information, they should pay attention to the information disclosure of other related industries in order to provide more comprehensive, complete and accurate information for foreign tourists.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7

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