本文選題：沂蒙山 + 沂蒙山旅游區(qū)�。� 參考：《山西大學》2014年碩士論文

【摘要】：本文分析了沂蒙山旅游區(qū)的開發(fā)現(xiàn)狀、研究現(xiàn)狀及研究背景。發(fā)現(xiàn)對于沂蒙山旅游區(qū)的旅游吸引力研究,目前還沒有。同時,沂蒙山景區(qū)迅速發(fā)展帶來了一系列的問題,如,建筑缺乏當?shù)靥厣?資源挖掘不夠；景點布局不完美影響緊密度,使可進入性吸引力不強；現(xiàn)實美譽度低于潛在美譽度；基礎(chǔ)設(shè)施需完善等。為了促進沂蒙山旅游區(qū)的可持續(xù)發(fā)展,豐富其理論研究,本人決定選定此課題,對沂蒙山旅游區(qū)的旅游吸引力進行研究。在對旅游吸引力相關(guān)文獻進行評述,相關(guān)理論進行闡述之后,首先,運用主成分分析法對影響因子進行篩選確定,發(fā)現(xiàn)羅明義吸引力模型中的通勤距離與可進入性并為一個二級因子。在實地訪談調(diào)研過程中,發(fā)現(xiàn)美譽度指數(shù)對吸引力的影響遠遠大于知名度,且更受旅游區(qū)的重視。但是,并不是說知名度的影響力很小,因此將羅明義模型進行改造。將美譽度二級指標代替原來的知名度二級指標,知名度作為美譽度的次級影響因素；通勤距離作為三級因子并入到可進入性吸引力因素中。這樣形成新的旅游吸引力影響因素評價模型,并從現(xiàn)實旅游吸引力和潛在旅游吸引力兩個角度進行測算,并對其進行定性的分析。最后得出潛在旅游吸引力指數(shù)為158.11；現(xiàn)實旅游吸引力指數(shù)為111.16。這表明沂蒙山旅游區(qū)屬于二級旅游景區(qū),資源較好,但可改進的地方也很多。同時,我們發(fā)現(xiàn)現(xiàn)實旅游吸引力指數(shù)與潛在旅游吸引力指數(shù)存在差距,且差距較大。這說明沂蒙山旅游區(qū)可發(fā)展的空間比較大。針對旅游區(qū)資源珍奇度低、知名度低、緊密度不夠、基礎(chǔ)設(shè)施不完美等問題,最后提出了有針對性的措施：深度挖掘旅游資源,根據(jù)市場需求,不斷推陳出新,開發(fā)新產(chǎn)品、新項目,提高旅游質(zhì)量；擴大宣傳,提高知名度和美譽度；不斷開發(fā)新景點,協(xié)調(diào)景區(qū)空間分布結(jié)構(gòu),完善交通,形成高速、普通公路、公交路線為一體的合理布局的交通網(wǎng)絡,提升可進入性吸引力；加強基礎(chǔ)設(shè)施建設(shè)。
[Abstract]:This paper analyzes the development status, research status and background of Yimeng Mountain tourist area. There is no study on the tourist attraction of Yimeng Mountain. At the same time, the rapid development of Yimeng Mountain Scenic area has brought a series of problems, such as the lack of local characteristics of the building, the lack of resource mining, the tight influence of imperfect scenic spot layout, the low attractiveness of accessibility, the lower degree of realistic reputation than the potential reputation; Infrastructure needs to be improved. In order to promote the sustainable development of Yimeng Mountain tourist area and enrich its theoretical research, I have decided to choose this topic to study the tourist attraction of Yimeng Mountain tourist area. After reviewing the relevant literature on tourism attraction and explaining the relevant theories, first of all, we use principal component analysis to screen and determine the influencing factors. It is found that the commuting distance and accessibility in Luo Mingyi attraction model is a second order factor. In the process of field interview, it is found that the impact of reputation index on attractiveness is far greater than that of popularity, and it is paid more attention to by tourist area. However, it is not to say that the influence of popularity is very small, so the model will be modified. The reputation index is replaced by the reputation index which is the secondary factor of reputation. The commuting distance is incorporated into the investible attraction factor as a third-level factor. In this way, a new evaluation model of tourism attraction factors is formed, which is calculated from two angles of realistic tourism attraction and potential tourism attraction, and it is analyzed qualitatively. Finally, the potential tourism attraction index is 158.11 and the real tourism attraction index is 111.16. This indicates that Yimeng Mountain tourist area belongs to the second class scenic spot, and the resources are good, but there are many areas to be improved. At the same time, we find that there is a gap between the real tourism attraction index and the potential tourism attraction index. This shows that the Yimeng Mountain tourist area can be developed space is relatively large. In view of the problems of low rarity, low popularity, insufficient compactness, imperfect infrastructure and so on, the paper puts forward some targeted measures: to dig tourism resources in depth, to constantly introduce the old and the new according to the market demand, and to develop new products. New projects to improve the quality of tourism; expand publicity, raise popularity and reputation; constantly develop new scenic spots, coordinate the spatial distribution structure of scenic spots, improve traffic, and form high-speed, ordinary highways, The reasonable layout of transportation network of bus route enhances the accessibility attraction and strengthens the infrastructure construction.
【學位授予單位】：山西大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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本文編號：1983050