本文選題：漆器業(yè) + 文化產(chǎn)業(yè)　； 參考：《廈門大學(xué)》2014年碩士論文

【摘要】：本文運(yùn)用戰(zhàn)略管理的理論,著重分析了日本和中國漆器的產(chǎn)業(yè)及未來發(fā)展情況、中國漆器國際競爭力、以及中國漆器產(chǎn)業(yè)的發(fā)展策略和發(fā)展前景,提出中國漆器業(yè)發(fā)展方向：將漆器產(chǎn)業(yè)化運(yùn)營,形成漆器產(chǎn)品在高、中、低檔各級(jí)的產(chǎn)品組合；培育漆器產(chǎn)業(yè)環(huán)境包括漆樹資源環(huán)境、宣傳媒件環(huán)境、政策扶持環(huán)境、漆器從業(yè)人員環(huán)境,從而為漆器市場提供良好的運(yùn)營基礎(chǔ)；從而形成獨(dú)具特色的漆器產(chǎn)業(yè)發(fā)展模式。并且應(yīng)在政府有序的保護(hù)下發(fā)展中國漆器產(chǎn)業(yè),創(chuàng)立漆器產(chǎn)業(yè)基地,扶持漆器文化產(chǎn)業(yè)的產(chǎn)業(yè)化運(yùn)營發(fā)展,在政策、技術(shù)人員上給予扶持與幫助,同時(shí)培育漆器消費(fèi)者土壤,開展形式多樣的培訓(xùn)、教育,提升大眾對(duì)漆器的認(rèn)識(shí)度,并培養(yǎng)漆器技術(shù)人才。同時(shí)在產(chǎn)品開發(fā)性上應(yīng)多開發(fā)現(xiàn)代生活實(shí)用領(lǐng)域的漆器,并在技術(shù)上不斷創(chuàng)新,制造富有生命力與實(shí)用性的漆器。 本文先對(duì)研究背景進(jìn)行分析,說明研究的主要內(nèi)容及研究漆器的意義,再通過運(yùn)用相關(guān)理論進(jìn)行綜述,包括：產(chǎn)業(yè)發(fā)展理論、文化產(chǎn)業(yè)管理理論,在此基礎(chǔ)上著重分析了漆器行業(yè)現(xiàn)狀,其中首先對(duì)漆器行業(yè)進(jìn)行介紹、再研究中國漆器行業(yè)的發(fā)展進(jìn)程、并對(duì)中國漆器現(xiàn)狀進(jìn)行分析、提出振興中國漆器的意義,繼而對(duì)日本漆器行業(yè)發(fā)展現(xiàn)狀進(jìn)行解讀,提出中國漆器業(yè)發(fā)展的對(duì)策建議、最后總結(jié)觀點(diǎn)。 本文的主體內(nèi)容包括：研究背景及研究的主要內(nèi)容、相關(guān)理論分析、漆器行業(yè)現(xiàn)狀分析、中國漆器行業(yè)發(fā)展進(jìn)程、日本漆器發(fā)展現(xiàn)狀、同時(shí)提出中國漆器業(yè)發(fā)展的對(duì)策建議,包括中國漆器產(chǎn)業(yè)的挑戰(zhàn)與機(jī)遇、目標(biāo)定位、實(shí)施措施,提出結(jié)論。
[Abstract]:Based on the theory of strategic management, this paper analyzes the lacquer industry of Japan and China and its future development, the international competitiveness of Chinese lacquer ware, and the development strategy and prospect of Chinese lacquer industry. The development direction of lacquer ware industry in China is put forward as follows: industrialization of lacquer ware, forming of lacquer ware product combination at high, medium and low levels, cultivation of lacquer ware industry environment including lacquer tree resource environment, propaganda media piece environment, policy support environment, Lacquer industry environment provides a good operating basis for lacquerware market, and forms a unique lacquer industry development model. And we should develop China's lacquer industry under the government's orderly protection, establish lacquer ware industry base, support the industrial operation and development of lacquer ware culture industry, give support and help in policy and technical personnel, and at the same time cultivate lacquer ware consumer soil. Develop various forms of training, education, improve public understanding of lacquer, and cultivate lacquer technology personnel. At the same time, we should develop the lacquer ware in the practical field of modern life in product development, and make the lacquer ware full of vitality and practicability by constantly innovating in technology. This paper first analyzes the research background, explains the main contents of the study and the significance of the study of lacquer ware, and then through the use of relevant theories to summarize, including: industrial development theory, cultural industry management theory, On this basis, the present situation of lacquer ware industry is emphatically analyzed. Firstly, the lacquer industry is introduced, then the development process of Chinese lacquer ware industry is studied, and the present situation of Chinese lacquer ware is analyzed, and the significance of revitalizing Chinese lacquer ware is put forward. Then the author interprets the present situation of lacquer industry in Japan and puts forward the countermeasures and suggestions for the development of lacquer industry in China. The main contents of this paper include: research background and main contents of the study, related theoretical analysis, lacquer industry status analysis, China lacquer industry development process, Japanese lacquer industry development status, and put forward the countermeasures and suggestions for the development of China lacquer industry. Including the challenges and opportunities of Chinese lacquer industry, target positioning, implementation measures, and put forward a conclusion.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J527-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 汪瑾;;從日本輪島漆器談傳統(tǒng)漆器藝術(shù)的繁榮和發(fā)展[J];南通大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年03期

，

本文編號(hào)：1975247