發(fā)布時間：2018-06-03 00:00

  本文選題：地域文化 + 旅游商品　； 參考：《江西師范大學(xué)》2017年碩士論文

【摘要】：旅游商品是不同旅游地區(qū)特有的產(chǎn)物,是集中表現(xiàn)地域文化的重要載體,不同的地域文化孕育不同特色的旅游商品,而各具特色的包裝設(shè)計是旅游商品的具體表現(xiàn)之一。贛南革命老區(qū)環(huán)境相對封閉,經(jīng)濟相對落后,導(dǎo)致市場上的贛南旅游商品包裝在造型、圖案、色彩、材料的運用和風(fēng)格表現(xiàn)等方面,缺乏系統(tǒng)性和規(guī)模性,在元素的選取上過于膚淺,對贛南地方文化的表現(xiàn)力不夠,游客的購買動機不足。本文通過對贛南景區(qū)旅游商品包裝設(shè)計特點的調(diào)查結(jié)果分析,結(jié)合贛南地區(qū)的都府文化、紅色文化、圍屋文化、農(nóng)耕文化和生態(tài)文化特色,從美學(xué)、文化學(xué)、歷史學(xué)、旅游消費心理學(xué)多角度分析贛南特色的造型、圖案、色彩、材料在旅游商品包裝中的具體運用,并提出贛南旅游商品包裝設(shè)計的建議。通過研究,提出將旅游商品包裝與贛南地域人文特征有機結(jié)合,打造特色品牌,形成特色產(chǎn)業(yè)優(yōu)勢,既能促進傳統(tǒng)文化的繼承與發(fā)揚,又能促使贛南旅游商品更加符合市場需求,增強贛南地區(qū)旅游商品市場活力,為贛南旅游經(jīng)濟再添一把火,讓贛南旅游商品被更多旅游消費者所喜愛,進而助推老區(qū)的經(jīng)濟發(fā)展,讓贛南旅游商品快速成為江西乃至全國旅游市場的風(fēng)向標(biāo),打造一條以綠色生態(tài)、紅色文化為主,客家、都府文化為輔,具有贛南特色的生態(tài)、美麗、富裕的旅游業(yè)發(fā)展道路!
[Abstract]:Tourism commodities are the unique products of different tourist regions, and they are the important carrier of concentrated expression of regional culture. Different regional cultures breed tourism commodities with different characteristics, and the packaging design with different characteristics is one of the concrete manifestations of tourism commodities. The environment of the old revolutionary areas in Gannan is relatively closed and the economy is relatively backward, which leads to the lack of systematicness and scale in the packaging of Gannan tourist commodities in the aspects of modelling, design, color, use of materials and style performance, etc. The selection of elements is too superficial, the expression of Gannan local culture is not enough, tourists purchase motivation is insufficient. Based on the analysis of the characteristics of packaging design of tourist commodities in Gannan scenic spots, this paper combines the characteristics of the city culture, red culture, enclosure culture, farming culture and ecological culture in Gannan region, from the aspects of aesthetics, culturology, history, etc. The characteristics of Gannan are analyzed from different angles, such as modeling, pattern, color and material, in tourism commodity packaging, and some suggestions on packaging design of Gannan tourism commodity are put forward. Through the research, it is put forward that combining the tourism commodity packaging with the regional humanistic characteristics of Gannan, creating the characteristic brand and forming the advantage of the characteristic industry can promote the inheritance and development of the traditional culture. It can also promote Gannan tourism commodities more in line with the market demand, enhance the vitality of the Gannan tourism commodity market, add another fire to the Gannan tourism economy, and make the Gannan tourist commodities more popular with tourism consumers. Thus promoting the economic development of the old areas, making Gannan tourist commodities quickly become the vane of the tourism market in Jiangxi and even the whole country, creating an ecology with green ecology, red culture as the main, Hakka and capital government culture as a supplement, and the characteristics of Gannan. Beautiful, rich tourism development road!
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

【參考文獻】

相關(guān)期刊論文 前10條

1 劉微;;地域文化在旅游產(chǎn)品包裝設(shè)計中的體現(xiàn)[J];現(xiàn)代裝飾(理論);2016年12期

2 王亦慧;陳平;;敦煌飛天在茶文化旅游紀(jì)念品外包裝中的設(shè)計研究[J];福建茶葉;2016年11期

3 李震;王正;;衡水文化旅游特色產(chǎn)品烤鴨蛋包裝的品牌化設(shè)計[J];教育現(xiàn)代化;2015年13期

4 聶森;蔣t胯，

本文編號：1970682