本文選題：主題公園 + 盈利模式　； 參考：《南京藝術(shù)學(xué)院》2014年碩士論文

【摘要】：我國主題公園進(jìn)入快速發(fā)展階段，如華僑城歡樂谷、宋城、中華恐龍園、方特等主題公園都展開激烈競爭，但是在眾多的主題公園經(jīng)營中只有極少數(shù)在盈利。在前輩學(xué)術(shù)研究的基礎(chǔ)之上，在新一波投資建設(shè)熱潮已出現(xiàn)但相關(guān)盈利理論研究又準(zhǔn)備不足的背景下，筆者以價值鏈理論為主題公園盈利模式的切入點(diǎn)，并將結(jié)合個人的學(xué)習(xí)以及實(shí)踐經(jīng)歷，通過對主題公園發(fā)展歷史、營運(yùn)現(xiàn)狀、盈利模式的一一展開分析，由于盈利的多樣性，，就實(shí)際運(yùn)用價值鏈中就設(shè)計(jì)、生產(chǎn)、銷售等諸多環(huán)節(jié)就形成了不同的主題公園盈利模式。從而引出主題公園價值鏈的打造與延伸，分別從主題公園價值鏈縱向一體化、橫向一體化以及多元化盈利三個方面改善主題公園價值鏈，并借助我國的典型案例進(jìn)行進(jìn)一步的驗(yàn)證分析，試圖進(jìn)一步分析我國主題公園盈利中存在的問題，從而總結(jié)中國主題公園運(yùn)營中的啟示和建議，為主題公園創(chuàng)造更大的盈利空間，增強(qiáng)主題公園企業(yè)的盈利能力。讓主題公園盈利無疑具有鮮明的理論意義和現(xiàn)實(shí)針對性。
[Abstract]:The theme parks of our country have entered the stage of rapid development, such as Happy Valley of overseas Chinese, Song City, Chinese Dinosaur Park, Fangte theme Park and so on, but only a few of them are profitable in the operation of many theme parks. On the basis of the previous academic research, under the background that a new wave of investment and construction boom has appeared, but the relevant profit theory research is not enough, the author takes the value chain theory as the breakthrough point of the profit model of theme park. And will combine the individual study and the practice experience, through to the theme park development history, the operation present situation, the profit pattern one by one unfolds the analysis, because of the profit diversity, actually uses in the value chain design, the production, Sales and other links on the formation of different theme park profit model. It leads to the creation and extension of theme park value chain and improves theme park value chain from three aspects: vertical integration of theme park value chain, horizontal integration and diversified profit. With the help of typical cases of our country, this paper tries to further analyze the problems existing in the profit of theme parks in China, so as to sum up the enlightenment and suggestions in the operation of theme parks in China. Create greater profit space for theme parks and enhance the profitability of theme park enterprises. Make theme park profit has clear theory meaning and realistic pertinence undoubtedly.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592;F590.66

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1 蘆寶英;國內(nèi)主題公園開發(fā)存在的缺憾與反思[J];西華師范大學(xué)學(xué)報(bào)(哲學(xué)社會科學(xué)版);2005年01期

2 一明;;2500個主題公園套牢1500億元[J];科教文匯;2005年02期

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