發(fā)布時(shí)間：2018-05-31 15:34

  本文選題：北京故宮博物院 + 文化傳播　； 參考：《遼寧大學(xué)》2017年碩士論文

【摘要】：今夕何夕,安靜肅穆的紅墻琉璃瓦依舊,穿越百年光陰,這是時(shí)光的意義。紫,是古人心目中的王者之星,紫薇,來(lái)自天上;禁,是權(quán)力,來(lái)自于人,也施之于人;城,是這一片連綿殿宇,在大地上的輝煌建設(shè)。它是紫禁城,是走過(guò)歷史滄桑百年風(fēng)雨的故宮博物院。北京故宮博物院(以下簡(jiǎn)稱“北京故宮”或“故宮”)前身為“紫禁城”,作為世界上現(xiàn)存規(guī)模最大、保存最完整的木質(zhì)古代宮殿建筑群,歷經(jīng)明清兩朝24位皇帝的居住執(zhí)政,不僅在歷史社會(huì)、文化藝術(shù)的層面富含深意,更具備政治經(jīng)濟(jì)等效應(yīng)。作為世界五大博物館之一,故宮代表著中國(guó)的文化形象,不斷輸出著文化傳播的意義,其本身就是一種媒介。近年來(lái),北京故宮博物院的文化傳播有著顯著的改變,其媒介推廣、傳播手段、宣傳教育活動(dòng)以及文化創(chuàng)意產(chǎn)品等等引人注目,在大眾的實(shí)地參觀游覽體驗(yàn)上也有諸多進(jìn)展。本文從北京故宮的發(fā)展歷程談起,梳理故宮博物院的身份地位及其主要的文化內(nèi)涵,從傳播學(xué)的角度,結(jié)合全媒體的傳播特點(diǎn),進(jìn)而從渠道、主體、產(chǎn)品、理念、技術(shù)角度對(duì)北京故宮文化傳播策略進(jìn)行分析,并借助問(wèn)卷調(diào)查的方式對(duì)當(dāng)前故宮的文化傳播效果進(jìn)行初步的調(diào)查反饋,在此基礎(chǔ)上,進(jìn)一步分析了北京故宮博物院的文化傳播效果。研究中歸納優(yōu)點(diǎn)發(fā)現(xiàn)不足,梳理出故宮在新時(shí)代下所需要注意的方面,以期對(duì)北京故宮博物院、對(duì)文化產(chǎn)業(yè)傳播發(fā)展等有一定意義,有效繼承弘揚(yáng)傳統(tǒng)優(yōu)秀文化,使古老輝煌的故宮煥發(fā)新時(shí)代的活力。
[Abstract]:This evening he Xi, quiet solemn red wall glazed tile still, through a hundred years of time, this is the meaning of time. Purple, in the eyes of the ancients, the star of the king, Violet, from the sky; forbidden, is power, from people, but also to people; the city, is a continuous temple, in the land of brilliant construction. It is the Forbidden City, is the vicissitudes of history through a hundred years of wind and rain the Palace Museum. Beijing the Palace Museum (hereinafter referred to as "Beijing The Imperial Palace" or "The Imperial Palace") formerly known as the "Forbidden City", as the world's largest extant, the most complete preservation of the ancient wooden palace complex, after the Ming and Qing dynasties, 24 emperors lived in power, Not only in the historical society, culture and art level rich in profound meaning, but also with political and economic effects. As one of the five major museums in the world, The Imperial Palace represents the cultural image of China and constantly outputs the significance of cultural communication. In recent years, the cultural communication of Beijing the Palace Museum has changed significantly, its media promotion, communication means, publicity and education activities, cultural and creative products, etc., and there is also a lot of progress in the field visit experience of the masses. This article starts with the development of Beijing The Imperial Palace, combs the status of the Palace Museum and its main cultural connotation, from the angle of communication, combines the characteristics of the whole media, and then from the channel, the main body, the product, the idea, From the technical point of view, this paper analyzes the cultural communication strategies of Beijing The Imperial Palace, and makes a preliminary survey and feedback on the cultural communication effect of the current The Imperial Palace by means of a questionnaire survey, on the basis of which, Further analysis of Beijing the Palace Museum cultural communication effect. In the research, the advantages and disadvantages are summarized, and the aspects that The Imperial Palace needs to pay attention to in the new era are sorted out, in order to have certain significance to Beijing the Palace Museum, to the development of cultural industry, and to inherit and carry forward the traditional excellent culture effectively. Make the old brilliant The Imperial Palace radiate the vitality of the new era.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206;G269.2

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