本文選題：視覺識(shí)別系統(tǒng) + 洪江古商城�。� 參考：《湖南科技大學(xué)》2014年碩士論文

【摘要】：隨著我國(guó)社會(huì)經(jīng)濟(jì)不斷的高速發(fā)展，人們生活水平不斷的提高，文化消費(fèi)逐漸成為國(guó)民消費(fèi)水平的象征。作為文化產(chǎn)業(yè)的重要組成部分，旅游業(yè)不僅承載著促進(jìn)國(guó)民經(jīng)濟(jì)增長(zhǎng)的發(fā)展重任，更承載著不斷滿足國(guó)民精神文化需求的歷史使命。古鎮(zhèn)作為重要的旅游資源，集人文景觀和自然景觀于一體，在眾多旅游資源中脫穎而出，成為人們重要的旅游目的地。在古鎮(zhèn)景區(qū)市場(chǎng)化運(yùn)作的過程中，通過導(dǎo)入視覺識(shí)別系統(tǒng)樹立有效的品牌形象，以鮮明的特色形成品牌差異，避免景區(qū)千遍一律，從而滿足旅游者多樣化、個(gè)性化的消費(fèi)需求。 本文主要將視覺識(shí)別系統(tǒng)理論與洪江古商城旅游景區(qū)的開發(fā)結(jié)合起來，分析其在洪江古商城旅游發(fā)展中的重要性。由于洪江古商城開發(fā)較晚，景區(qū)管理不夠完善，，市場(chǎng)化運(yùn)作不成熟等原因，使得未能形成突出的品牌形象。而視覺識(shí)別系統(tǒng)的應(yīng)用將會(huì)有助于旅游品牌的建立，從而促進(jìn)當(dāng)?shù)芈糜螛I(yè)的發(fā)展。文章通過對(duì)我國(guó)古鎮(zhèn)旅游景區(qū)視覺識(shí)別設(shè)計(jì)現(xiàn)狀分析研究，結(jié)合洪江古商城的地理位置、歷史文化、民族特色等相關(guān)信息，挖掘其具有特色的文化價(jià)值，從而獲得設(shè)計(jì)信息，使之能更為精準(zhǔn)的塑造當(dāng)?shù)芈糜涡蜗螅玫耐茝V品牌知名度，加大宣傳與交流，不斷滿足旅游者的需求，促進(jìn)當(dāng)?shù)芈糜螛I(yè)的健康快速發(fā)展。
[Abstract]:With the rapid development of our country's social economy and the improvement of people's living standard, cultural consumption has gradually become the symbol of national consumption level. As an important part of cultural industry, tourism not only carries the important task of promoting the growth of national economy, but also carries the historical mission of meeting the national spiritual and cultural needs. As an important tourist resource, ancient town has become an important tourist destination. In the process of market-oriented operation of ancient town scenic spots, through the introduction of visual recognition system to set up an effective brand image, with distinct characteristics to form brand differences, avoid the scenic spots a thousand times uniform, so as to meet the diversified and personalized consumption needs of tourists. In this paper, the theory of visual recognition system is combined with the development of Hongjiang Ancient Mall Scenic area, and its importance in Hongjiang Ancient Mall Tourism Development is analyzed. Due to the late development of Hongjiang Ancient Mall, the imperfect management of scenic spots and immature market operation, the outstanding brand image has not been formed. The application of visual recognition system will help to establish tourism brand and promote the development of local tourism. By analyzing and studying the present situation of visual recognition design of ancient towns in China, combining with the relevant information of Hongjiang Ancient Mall, such as geographical location, history and culture, national characteristics and so on, the article excavates its characteristic cultural value, thus obtains the design information. So that it can more accurately shape the local tourism image, better promote brand awareness, increase publicity and communication, constantly meet the needs of tourists, promote the healthy and rapid development of local tourism.
【學(xué)位授予單位】：湖南科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TU984.18;F592.7

【參考文獻(xiàn)】

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本文編號(hào)：1954644