本文關(guān)鍵詞：基于多維交互決策樹模型的赴日旅游意愿研究，由筆耕文化傳播整理發(fā)布。

基于多維交互決策樹模型的赴日旅游意愿研究

Travel Intentions of Chinese Residents to Japan Based on A Multidimensional Interactive Decision Tree Model

[1] [2] [3] [4]

GUO Yingzhi , CHEN Yun, HUANG Jianfeng , SU Yong （1. Department of Tourism, Fudan University, Shanghai 200433, China; 2. History, Culture and Tourism Institute, Jiangsu Nor

[1]復(fù)旦大學(xué)旅游學(xué)系,上海200433; [2]江蘇師范大學(xué)歷史文化與旅游學(xué)院,江蘇徐州221116; [3]安徽師范大學(xué)國土資源與旅游學(xué)院,安徽蕪湖241003; [4]復(fù)旦大學(xué)管理學(xué)院,上海200433

文章摘要：文章對(duì)日本發(fā)生釣魚島政治風(fēng)波等危機(jī)事件后國內(nèi)居民赴日旅游意愿進(jìn)行實(shí)證分析和研究。首先基于國內(nèi)外文獻(xiàn)，歸納旅游危機(jī)影響和多維交互決策樹模型研究進(jìn)展�；趯�(duì)國內(nèi)756名居民的一手調(diào)研數(shù)據(jù)，，通過SPSS21．0軟件，采用描述性統(tǒng)計(jì)和多維交互決策樹模型分析，對(duì)國內(nèi)居民赴日旅游感知差異進(jìn)行總結(jié)，對(duì)釣魚島事件后不同年齡、不同婚姻狀況、不同出游次數(shù)、不同教育程度群體赴日旅游感知意愿進(jìn)行卡方自動(dòng)交互檢測(cè)，以區(qū)分多維交互尺度下不同群體赴日旅游意愿，為企業(yè)應(yīng)對(duì)危機(jī)管理提供參考。

Abstr：The paper is an exploratory study on the travel intentions of mainland Chinese residents to Japan after Diaoyu Island political crisis. Due to the superior location and excellent service, Japan has become one of the most popular outbound tourism destinations for Mainland Chinese tourists in the past 10 years. However, since the complicated and subtle relations between China and Japan, the tourism industry of Japan is evidently sensitive and vulnerable to various crisis. Under such circumstances, it is necessary to investigate the decision tree model research as well as compare domestic and overseas researches at the very beginning of the study. On the basis of literature review and in-depth interview with tourism operators via a three rounds of pre-test and revision, a self-completion questionnaire was developed and used to measure domestic residents＇ attitude and travel intentions after the Diaoyu Is- land political crisis. Data was collected through surveys in cities of different sizes from both developed and undeveloped areas in eastern and western China, such as Shanghai and cities in Fujian, Guizhou, Hubei, Jiangsu and Sichuan provinces. All respondents have abilities to travel to Japan economically and potentials to travel. Altogether 800 questionnaires were distributed and 756 were returned. Descrip- tive analysis was used to analyze the travel intention characteristics of domestic residents to Japan uti- lizing SPSS21.0. Four vital realities were found from the analysis. First, seeking entertainment opportunities can be the main motivation for Chinese residents travelling to Japan. Second, the family-based tour ought to be considered as the main trip mode. Third, the primary channels for tourism informa

文章關(guān)鍵詞：

Keyword：:domestic residents outbound travel to Japan decision tree travel intentions

課題項(xiàng)目：[基金項(xiàng)目]本研究受國家社會(huì)科學(xué)基金重大項(xiàng)目“推動(dòng)文化產(chǎn)業(yè)成為國民經(jīng)濟(jì)支柱性產(chǎn)業(yè)的戰(zhàn)略層面及支撐體系研究”（12＆ZD024）、復(fù)旦大學(xué)“985三期”整體推進(jìn)社會(huì)科學(xué)研究項(xiàng)目“新時(shí)期我國文化產(chǎn)業(yè)發(fā)展戰(zhàn)略研究”（2012sHKxYB002）、國家自然科學(xué)基金項(xiàng)目“基于旅游目的地的旅游客源忠誠度區(qū)域差異的實(shí)證研究”（71373054）/“基于旅游感知的旅游業(yè)發(fā)展對(duì)目地地社區(qū)居民生活質(zhì)量影響的實(shí)證研究”（71073029）、國家青年自然科學(xué)基金項(xiàng)目…景中村’空間生產(chǎn)的過程、效應(yīng)與機(jī)制研究”（41401153）資助.

  本文關(guān)鍵詞：基于多維交互決策樹模型的赴日旅游意愿研究，由筆耕文化傳播整理發(fā)布。