本文選題：全域旅游 + 開發(fā)�。� 參考：《廣西師范大學》2017年碩士論文

【摘要】：慶元縣地處浙江省西南部浙閩兩省交界處,是九山半水半分田的山岳型地區(qū),縣城面積狹小,人口分布集中,鄉(xiāng)鎮(zhèn)村落主要分布在峽谷和河流沿線,不利于大規(guī)模發(fā)展工業(yè)和農(nóng)業(yè)。但慶元縣擁有得天獨厚的自然環(huán)境,是中國生態(tài)環(huán)境第一縣,同時,慶元縣還是中國香菇城、中國廊橋之鄉(xiāng)、革命老區(qū),和中國鉛筆生產(chǎn)基地、中國竹制品生產(chǎn)基地、中國食用菌產(chǎn)業(yè)基地。近年,慶元縣政府提出要把旅游業(yè)發(fā)展成為慶元縣的戰(zhàn)略性支柱產(chǎn)業(yè)。本文通過對全域旅游含義和相關(guān)理論,以及國內(nèi)外開發(fā)模式的研究,分析慶元縣發(fā)展全域旅游的可能性和必要性,提出慶元縣全域旅游的開發(fā)思路和開發(fā)建議。站在全域旅游視角下,研究慶元縣情,通過資料調(diào)查、實地考察、SWOT模型運用等方法,對慶元發(fā)展全域旅游的條件進行分析,提出慶元縣全域旅游開發(fā)思路。明確慶元縣發(fā)展全域旅游的市場定位應(yīng)立足生態(tài)資源,以打造養(yǎng)生旅游目的地為未來的發(fā)展方向,深化“十二五”期間,慶元縣委縣政府提出的“尋夢菇鄉(xiāng),養(yǎng)生慶元”的發(fā)展目標。針對鄉(xiāng)村旅居、自駕市場,打造“縱情山水,美'旅'鄉(xiāng)村”;針對避暑養(yǎng)生、度假市場,打造避暑佳地,樂養(yǎng)菇城;培養(yǎng)香菇產(chǎn)業(yè)成為慶元縣旅游發(fā)展的核心產(chǎn)業(yè);重點做好避暑養(yǎng)生產(chǎn)業(yè)、工貿(mào)旅游產(chǎn)業(yè)和鄉(xiāng)村旅居產(chǎn)業(yè)等。根據(jù)《慶元縣國民經(jīng)濟和社會發(fā)展第十三個五年規(guī)劃綱要》和《慶元縣十三五旅游發(fā)展規(guī)劃》,以及慶元縣重點項目建設(shè)情況等,提出慶元縣發(fā)展全域旅游的區(qū)域布局構(gòu)想。站在全域旅游視角下,對慶元縣全域旅游開發(fā)提出三方面的軟硬件重點建設(shè)建議。一是以重點旅游項目建設(shè)構(gòu)建全域旅游發(fā)展框架,以四大旅游區(qū)塊建設(shè)休閑旅游區(qū),以“三小鎮(zhèn)一樂園”建設(shè)打造工貿(mào)旅游區(qū),以農(nóng)業(yè)園開發(fā)打造農(nóng)業(yè)旅游區(qū),以百山祖景區(qū)為龍頭建設(shè)避暑旅游區(qū),以休閑娛樂運動項目開發(fā)建設(shè)鄉(xiāng)村旅游區(qū),以不同景觀為主題分段打造觀光旅游區(qū)。二是以多元化產(chǎn)業(yè)融合全面推進全域旅游開發(fā),做好農(nóng)旅融合、工旅融合、文旅融合、體旅融合、商旅融合、林旅融合。三是以旅游產(chǎn)業(yè)要素提升促進全域旅游服務(wù)品質(zhì)的提高,培育本地特色餐飲,完善住宿類型結(jié)構(gòu),發(fā)展和壯大旅行社,鼓勵開發(fā)旅游商品,拓展娛樂業(yè)形式。本文通過對全域旅游的研究,論證了全域旅游理念在慶元縣旅游業(yè)發(fā)展中的實踐應(yīng)用,旨在豐富縣域范圍全域旅游的研究,為政府部門、旅游經(jīng)營者,以及有興趣參與慶元旅游的人士提供參考。
[Abstract]:Qingyuan County is located at the junction of Zhejiang and Fujian provinces in the southwest of Zhejiang Province. It is a mountainous area with half water and half farmland in Jiushan. The county seat is small and the population is concentrated. Villages and towns are mainly distributed along canyons and rivers. It is not conducive to the large-scale development of industry and agriculture. But Qingyuan County, with its unique natural environment, is the first county in China's ecological environment. At the same time, Qingyuan County is also the Chinese mushroom city, the township of China's Langqiao, the old revolutionary area, the Chinese pencil production base, and the Chinese bamboo production base. China edible fungus industry base. In recent years, Qingyuan County government proposed to develop tourism as a strategic pillar industry in Qingyuan County. This paper analyzes the possibility and necessity of developing global tourism in Qingyuan County through the study of the meaning and related theory of global tourism and the development mode at home and abroad, and puts forward the development ideas and suggestions of Qingyuan County. From the perspective of global tourism, this paper studies the situation of Qingyuan County, analyzes the conditions of Qingyuan's development of global tourism by means of data investigation, field investigation and application of SWOT model, and puts forward the ideas of developing Qingyuan County's whole region tourism. To make clear the market orientation of Qingyuan County to develop tourism in the whole region should be based on ecological resources, take building health tourism destination as the future development direction, deepen the period of "12th Five-Year Plan", the county government of Qingyuan County Party Committee and county government put forward "seek dream mushroom township", The development goal of health celebration. Aiming at rural sojourn, self-driving market, creating "wild scenery, beautiful 'travel' country"; aiming at summer health, holiday market, building summer vacation good place, cultivating mushroom industry become the core industry of tourism development in Qingyuan County; Focus on the summer health industry, industry and trade tourism industry and rural sojourn industry. According to the outline of the 13th Five-Year Plan for the National Economic and Social Development of Qingyuan County and the Tourism Development Plan of the 13th Five-Year Plan of Qingyuan County, as well as the construction of key projects in Qingyuan County, this paper puts forward the regional layout of Qingyuan County for the development of tourism in the whole region. From the perspective of global tourism, this paper puts forward three key construction suggestions of software and hardware in Qingyuan County. The first is to build a framework for global tourism development with the construction of key tourism projects, a leisure tourism area with four major tourist blocks, an industrial and trade tourism area with the construction of "three towns and one Paradise", and an agricultural tourism area with the development of an agricultural park. Taking Baishanzu Scenic area as the leading part to build the summer resort, to develop and construct the rural tourism area by the leisure and entertainment sports project, and to make the tourist area with different landscape as the theme. The second is to comprehensively promote the development of tourism in the whole region with diversified industry integration, and do a good job in the integration of agricultural, industrial, cultural, physical, commercial, forest and tourism. The third is to promote the improvement of tourism service quality with tourism industry elements, cultivate local characteristic catering, perfect the structure of accommodation type, develop and strengthen travel agencies, encourage the development of tourism commodities, and expand the forms of entertainment industry. Through the research of the whole region tourism, this paper demonstrates the practical application of the whole area tourism idea in the tourism development of Qingyuan county, aiming at enriching the research of the county area whole area tourism, for the government department, the tourism operator, And interested in participating in Qingyuan tourism to provide reference.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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