本文選題：休閑時(shí)代 + 景區(qū)管理��； 參考：《天津大學(xué)》2014年碩士論文

【摘要】：自1999年國(guó)家啟動(dòng)法定節(jié)假日政策以來(lái),每年節(jié)假日期間全國(guó)各大景區(qū)的旅游客流量出現(xiàn)爆棚現(xiàn)象,時(shí)至今日擁擠景區(qū)由廣為人們熟悉的明星景區(qū)擴(kuò)展到全國(guó)各大景區(qū)。景區(qū)擁擠不堪,必然造成游人集聚,空間資源、旅游資源使用權(quán)有限,極容易降低游客的滿意度和口碑宣傳的意愿。隨著世界經(jīng)濟(jì)的不斷發(fā)展,我們將迎來(lái)一個(gè)生態(tài)時(shí)代的、網(wǎng)絡(luò)時(shí)代的、休閑時(shí)代的、微時(shí)代的、跨界時(shí)代的全新旅游時(shí)代。在這樣的時(shí)代背景下,旅游者需求多樣化,旅游商家在激烈的市場(chǎng)競(jìng)爭(zhēng)中,只為追求利潤(rùn)而忽視游客需求的類似于“主題公園”式的經(jīng)營(yíng)理念正在面臨淘汰。因此,堅(jiān)持可持續(xù)發(fā)展觀,以滿足旅游者需求為導(dǎo)向,是今后各大景區(qū)戰(zhàn)略部署的重中之重。面對(duì)人滿為患的景區(qū)現(xiàn)狀,關(guān)鍵是提高景區(qū)管理水平,降低景區(qū)擁擠感知,引導(dǎo)旅游者積極調(diào)整自己的心理預(yù)期和行為,進(jìn)而構(gòu)造現(xiàn)場(chǎng)預(yù)期。本文以此為研究目的,通過(guò)應(yīng)用層次分析法和模糊數(shù)學(xué)原理,構(gòu)造景區(qū)擁擠度評(píng)價(jià)數(shù)學(xué)模型。前期準(zhǔn)備工作主要應(yīng)用了文獻(xiàn)查閱法、訪談法、問(wèn)卷調(diào)查法等搜集數(shù)據(jù),進(jìn)行實(shí)證研究,有效的將定性與定量相結(jié)合,提高了結(jié)論的說(shuō)服力和權(quán)威性。實(shí)證研究的主要結(jié)論:(1)旅游者敏感度和非可控天氣狀況對(duì)景區(qū)擁擠感知的影響處于“較高”水平。其中,影響較大的是旅游期望值和其他旅游者的消極影響、惡劣的天氣情況。(2)景區(qū)接待及服務(wù)設(shè)施處于“一般”水平,但售票、停車場(chǎng)服務(wù)、游道、旅游車輛等的影響程度均超過(guò)50%。由于本研究時(shí)間有限,未能對(duì)景區(qū)根據(jù)活動(dòng)區(qū)域進(jìn)行分類取樣,調(diào)研時(shí)間是在一個(gè)節(jié)點(diǎn)上,缺乏空間和時(shí)間的全面性。從上述研究結(jié)論來(lái)看,實(shí)證結(jié)果與實(shí)際情況相符合,證明FAHP方法能夠準(zhǔn)確、高效、簡(jiǎn)易的評(píng)價(jià)景區(qū)擁擠度,具有一定推廣價(jià)值。
[Abstract]:Since the start of the national statutory holiday policy in 1999, the tourist traffic of the major scenic spots throughout the country has exploded every year during the holidays. Up to now, the crowded scenic spots have been extended from the well-known star scenic spots to the major scenic spots in the country. The overcrowded scenic spots will inevitably lead to the concentration of tourists, the limited use of space resources and tourism resources, which can easily reduce the satisfaction of tourists and the will of word of mouth publicity. With the continuous development of the world economy, we will usher in a new era of tourism in the ecological age, the network age, the leisure era, the micro-era and the cross-border era. Under the background of this era, tourist demand is diversified, tourist businesses are facing elimination in the fierce market competition, which is similar to the "theme park" type management concept, which only seeks for profits and neglects tourist demand. Therefore, to adhere to the concept of sustainable development, to meet the needs of tourists, is the most important strategic deployment of major scenic spots in the future. In the face of overcrowded scenic spots, the key is to improve the management level of scenic spots, reduce the perception of congestion, guide tourists to actively adjust their psychological expectations and behaviors, and then construct site expectations. In this paper, a mathematical model for evaluation of congestion in scenic spots is constructed by applying AHP and fuzzy mathematics principle. The preparatory work mainly uses the literature reference method, interview method, questionnaire method and so on to collect the data, carries on the empirical research, effectively unifies the qualitative and the quantitative, enhances the conclusion the persuasion and the authority. The main conclusion of the empirical study is: (1) tourist sensitivity and uncontrollable weather conditions have a "high" impact on the perception of congestion in scenic spots. Among them, the greater impact is the tourism expectation and the negative impact of other tourists. The bad weather conditions.) the reception and service facilities of the scenic spot are at the "average" level, but ticket sales, parking services, tour routes, Tourist vehicles and so on have more than 50 degrees of influence. Due to the limited time of this study, it is not possible to classify and sample the scenic spots according to the active area, and the investigation time is on a node, which lacks the comprehensiveness of space and time. From the above conclusions, the empirical results are in accordance with the actual situation, which proves that the FAHP method can accurately, efficiently, and easily evaluate the congestion of scenic spots, and has a certain value of popularization.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592

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