本文關(guān)鍵詞：景區(qū)內(nèi)旅游小企業(yè)發(fā)展的驅(qū)動(dòng)機(jī)制——西遞村案例研究，由筆耕文化傳播整理發(fā)布。

景區(qū)內(nèi)旅游小企業(yè)發(fā)展的驅(qū)動(dòng)機(jī)制——西遞村案例研究

Driving mechanism of the small tourism firms development in scenic areas： A case study of Xidi Village

[1] [2] [3]

YIN Shoubing, LIU Yunxia, ZHAO Peng （ Geography and Planning School, Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China; 2. College of

[1]中山大學(xué)地理科學(xué)與規(guī)劃學(xué)院,旅游發(fā)展與規(guī)劃研究中心,廣州510275; [2]安徽師范大學(xué)國(guó)土資源與旅游學(xué)院,旅游發(fā)展與規(guī)劃研究中心,蕪湖241002

文章摘要：采用參與觀察、深度訪談等定性研究方法，通過(guò)追溯西遞村旅游發(fā)展歷程發(fā)現(xiàn)，企業(yè)家精神、市場(chǎng)需求是旅游小企業(yè)產(chǎn)生的內(nèi)外因素，旅游治理模式的變遷對(duì)內(nèi)外因素均產(chǎn)生了重要影響。根據(jù)政府、社區(qū)和第三部門（遺產(chǎn)保護(hù)組織）的介入程度，將西遞旅游治理劃分為三個(gè)階段，即村民自發(fā)參與的社區(qū)模式，政府、社區(qū)和第三部門共同參與的網(wǎng)絡(luò)模式，，以及政府指揮和控制能力強(qiáng)化的層級(jí)模式。在治理模式變遷過(guò)程中，政府的指揮和控制能力不斷強(qiáng)化，政府的利益訴求引發(fā)了旅游市場(chǎng)的結(jié)構(gòu)性變化，導(dǎo)致旅游小企業(yè)經(jīng)營(yíng)特征和空間結(jié)構(gòu)的演化；同時(shí)，社區(qū)居民的企業(yè)家精神和模仿創(chuàng)新能力受到影響，旅游小企業(yè)的發(fā)展速度和規(guī)模呈現(xiàn)不同的階段特征。研究顯示，治理模式的優(yōu)化是實(shí)現(xiàn)景區(qū)內(nèi)旅游小企業(yè)可持續(xù)發(fā)展的關(guān)鍵所在。

Abstr：Qualitative research methodology is used in this study, such as participant observation and in-depth interview. Based on reviewing the progress of tourism development in Xidi village, it has been found that entrepreneurship and tourism demands are the critical internal and external factors in the development of the small tourism firms （STFs）, and both factors have exerted great influence on the governance model. Three stages of governance model have been identified by the intervention degree of government, community and the third sector （e.g., Heritage Protection Organizations）. The three stages are the community governance model with spontaneous community participation, the network governance model featuring the joint controls by government, community and the third sector, and the hierarchy governance model with government＇s constantly strengthening commands and controls. Along with the changes in governance model, government＇s commands and controls have been strengthened continuously, while government＇s interest demands led to structural changes in the tourism markets, which caused the changes in the operating characteristics and spatial structure of the STFs. Meanwhile, the entrepreneurship and imitative innovation capacity of the residents have been influenced, hence the development pace and scale of the STFs presented different features in different stages. As indicated by the research findings, the optimization of governance model is the key point to the sustainable development of the STFs.

文章關(guān)鍵詞：

Keyword：:small tourism firm tourism governance driving mechanism Xidi village

課題項(xiàng)目：安徽省教育廳人文社科重點(diǎn)研究基地一般項(xiàng)目（SK20128561）;安徽省高校省級(jí)人文社會(huì)科學(xué)研究一般項(xiàng)目（SK2012B208）

作者信息：會(huì)員可見(jiàn)

  本文關(guān)鍵詞：景區(qū)內(nèi)旅游小企業(yè)發(fā)展的驅(qū)動(dòng)機(jī)制——西遞村案例研究，由筆耕文化傳播整理發(fā)布。