本文選題：鄉(xiāng)村旅游 + 旅游資源��； 參考：《南京農(nóng)業(yè)大學(xué)》2014年碩士論文

【摘要】：鄉(xiāng)村旅游起源于歐洲,在中國興起于20世紀(jì)80年代,目前仍然還處于初級階段,但發(fā)展十分迅速,越來越成為人們的生活新時尚,鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展也成為農(nóng)村經(jīng)濟發(fā)展的新增長點,為此,國內(nèi)學(xué)者也不乏對鄉(xiāng)村旅游的研究。本文通過理論分析、問卷調(diào)查,總結(jié)出瑞安市鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀和當(dāng)前存在的問題,并運用SWOT分析法分析了瑞安市鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展的現(xiàn)行優(yōu)勢、劣勢、機遇和挑戰(zhàn),最后對瑞安市鄉(xiāng)村旅游發(fā)展提出對策建議。具體研究結(jié)果如下：瑞安鄉(xiāng)村旅游存在鄉(xiāng)村旅游項目規(guī)劃性不強,經(jīng)營者開發(fā)形式單一雷同；旅游項目鄉(xiāng)村性特色不足,沒有深度挖掘出本土特色性；鄉(xiāng)村旅游項目盲目開發(fā),資源保護(hù)監(jiān)管力度不夠；鄉(xiāng)村旅游景點配套設(shè)施條件差,服務(wù)人員素質(zhì)不高；缺乏專業(yè)科學(xué)的管理機制等等問題,這些問題如果不能得到很好的解決,今后鄉(xiāng)村旅游也可能會出現(xiàn)更多的問題。通過SWOT分析,瑞安市鄉(xiāng)村旅游具有資源、經(jīng)濟、區(qū)位客源和地理交通優(yōu)勢；也存在資源開發(fā)形式單一、政策引導(dǎo)性不夠、旅游基礎(chǔ)設(shè)施建設(shè)有待完善、品牌優(yōu)勢不強等劣勢；瑞安市鄉(xiāng)村旅游也面臨生態(tài)式綠色型旅游發(fā)展前景廣闊、區(qū)域間旅游合作機制加強的產(chǎn)業(yè)發(fā)展機會；同時也有著周邊地區(qū)同類旅游市場發(fā)展、旅游帶來的污染問題等威脅挑戰(zhàn)。瑞安市鄉(xiāng)村旅游產(chǎn)業(yè)要發(fā)展壯大,應(yīng)從加大政府政策優(yōu)惠和扶持資金投入、制訂科學(xué)的區(qū)域性鄉(xiāng)村旅游規(guī)劃、建立行業(yè)內(nèi)部規(guī)范體系,成立行業(yè)協(xié)會、加大鄉(xiāng)村旅游基礎(chǔ)設(shè)施和配套設(shè)施建設(shè)、走可持續(xù)發(fā)展的生態(tài)旅游之路,自然資源和生態(tài)資源、打造區(qū)域內(nèi)特色的明星產(chǎn)品品牌、因地制宜地開發(fā)鄉(xiāng)村旅游項目等方面著手,健康有序地發(fā)展。希望筆者的研究結(jié)果能對瑞安市鄉(xiāng)村旅游產(chǎn)業(yè)的發(fā)展起到借鑒指導(dǎo)作用.
[Abstract]:Rural tourism originated in Europe and rose in China in the 1980s. It is still in its infancy, but it has developed rapidly and become a new fashion in people's life. The development of rural tourism industry has also become a new growth point of rural economic development. Through theoretical analysis and questionnaire survey, this paper summarizes the present situation and existing problems of rural tourism industry in Ruian city, and analyzes the current strengths, weaknesses, opportunities and challenges of rural tourism industry development in Ruian city by using SWOT analysis method. Finally, the author puts forward some countermeasures and suggestions for the development of rural tourism in Ruian City. The specific research results are as follows: the rural tourism project planning is not strong, the operator development form is single similar; the rural tourism project has insufficient rural characteristics and does not dig out the local characteristics; the rural tourism project blind development, Resources protection and supervision are not strong enough; the conditions of supporting facilities in rural tourist attractions are poor, the quality of service personnel is not high; the lack of professional and scientific management mechanism, and so on, if these problems cannot be solved very well, Rural tourism in the future may also appear more problems. According to SWOT analysis, rural tourism in Ruian city has the advantages of resources, economy, location and transportation, and there are some disadvantages, such as the single form of resource development, the lack of policy guidance, the construction of tourism infrastructure, the weak brand advantages, and so on. Rural tourism in Ruian city is also faced with the bright prospect of eco-green tourism and the opportunity of industrial development with the strengthening of inter-regional tourism cooperation mechanism. At the same time, there are also threats such as the development of the similar tourism market and the pollution caused by tourism in the surrounding areas. In order to develop and expand the rural tourism industry in Ruian City, it is necessary to increase government policy preferences and support capital investment, formulate scientific regional rural tourism planning, establish an internal normative system for the industry, and set up trade associations. To increase the construction of rural tourism infrastructure and supporting facilities, take the path of sustainable development of eco-tourism, natural resources and ecological resources, create star product brands with regional characteristics, and develop rural tourism projects in accordance with local conditions, etc. Develop in a healthy and orderly manner. I hope that the results of the study can play a guiding role in the development of rural tourism industry in Ruian City.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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