本文選題：旅游紀(jì)念品 + 鄭州地域文化　； 參考：《鄭州大學(xué)》2014年碩士論文

【摘要】：本論題致力于提出具有鄭州地域文化的旅游紀(jì)念品設(shè)計(jì)方法。中國(guó)旅游業(yè)的快速發(fā)展使各個(gè)城市的旅游業(yè)在當(dāng)?shù)貒?guó)民經(jīng)濟(jì)發(fā)展中的作用和比重越來(lái)越顯著,作為旅游產(chǎn)業(yè)重要組成部分的旅游紀(jì)念品也成為當(dāng)下最為迫切發(fā)展的問(wèn)題。旅游紀(jì)念品設(shè)計(jì)成為制約發(fā)展的瓶頸。本論題就是針對(duì)目前鄭州當(dāng)?shù)芈糜渭o(jì)念品設(shè)計(jì)出現(xiàn)的問(wèn)題,經(jīng)過(guò)系統(tǒng)的研究方式,總結(jié)出鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)方法。 論題首先從鄭州地域文化背景上,運(yùn)用統(tǒng)計(jì)歸納的方法對(duì)鄭州地域文化資源進(jìn)行了分類匯總,最終挑選出可被利用的地域文化資源,而后對(duì)旅游紀(jì)念品的概念,特征及旅游紀(jì)念品的設(shè)計(jì)現(xiàn)狀進(jìn)行了闡述。其次,在論題的第三部分,分別通過(guò)適合鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)原則和旅游紀(jì)念品可借鑒的設(shè)計(jì)因素對(duì)鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)思路進(jìn)行了詳細(xì)論述。 最后,論題第四部分在前期大量準(zhǔn)備和分析歸納的基礎(chǔ)上,最終確立鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)方法,這也是整個(gè)論題的核心所在。其中,先對(duì)鄭州地域文化旅游紀(jì)念品主題的確立進(jìn)行了論述,再對(duì)旅游紀(jì)念品設(shè)計(jì)的構(gòu)成要素提出具體的改良措施,形成鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)模式,最后,在鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)實(shí)施方面,探究了如何選擇合適的承接載體和如何運(yùn)用視覺(jué)語(yǔ)言設(shè)計(jì)旅游紀(jì)念品的方法。 通過(guò)以上層層遞進(jìn),相互承接的分析探討,最終得出鄭州地域文化旅游紀(jì)念品的設(shè)計(jì)方法。希望能使鄭州的地域文化內(nèi)涵與鄭州的旅游紀(jì)念品設(shè)計(jì)緊密聯(lián)系在一起,使人、設(shè)計(jì)、文化三者關(guān)系達(dá)到和諧統(tǒng)一,更能適合旅游紀(jì)念品的發(fā)展需求。
[Abstract]:This thesis is devoted to the design method of tourist souvenirs with Zhengzhou regional culture. The rapid development of China's tourism industry has made the tourism industry in various cities play a more and more significant role in the development of the local national economy. As an important part of the tourism industry, the tourist commemorative products have also become the most urgent problems. The design of tourist souvenirs has become a bottleneck restricting the development of the local tourism souvenirs in Zhengzhou. This thesis is to summarize the design methods of Zhengzhou regional cultural tourism souvenirs by systematic research.
On the basis of the regional cultural background of Zhengzhou, the thesis firstly classifies and summarizes the regional cultural resources of Zhengzhou by statistical induction, and finally selects the regional cultural resources which can be used, and then expounds the concept, characteristics and the present situation of the tourist souvenirs design. Secondly, the third parts of the thesis are respectively adopted. The design principles which are suitable for Zhengzhou regional cultural tourism souvenirs and the design factors that tourist souvenirs can be used for reference are discussed in detail in the design ideas of Zhengzhou regional cultural tourism souvenirs.
Finally, on the basis of a large number of preparations and analysis and induction in the earlier period, the fourth part of the thesis finally establishes the design method of Zhengzhou regional cultural tourism souvenirs, which is the core of the whole thesis. First, the article discusses the establishment of the theme of Zhengzhou regional cultural tourism souvenirs, and then puts forward the elements of the design of tourist souvenirs. The concrete improvement measures form the design pattern of Zhengzhou regional cultural tourism souvenirs. Finally, in the design and implementation of Zhengzhou regional cultural tourism souvenirs, the method of how to choose the appropriate carrier and how to use visual language to design tourist souvenirs is explored.
Through the analysis of the above layers progressive and mutual acceptance, the design method of Zhengzhou regional cultural tourism souvenirs is finally obtained. It is hoped that the regional cultural connotation of Zhengzhou can be closely linked with the design of Zhengzhou tourist souvenirs, so that the relationship between people, design and culture is harmonious and unified, and it can be more suitable for the development of tourist souvenirs. Ask.

【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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