本文選題：消費(fèi)者憤怒情緒 + 旅游意愿�。� 參考：《旅游科學(xué)》2017年02期

【摘要】：憤怒情緒是指?jìng)�(gè)體在一些特殊的事件刺激后所表現(xiàn)出來的一種強(qiáng)烈不滿或悲痛的負(fù)面情緒。作為"社會(huì)公民"的消費(fèi)者,對(duì)目的地所發(fā)生的"欺客宰客、強(qiáng)迫購物"等非道德事件通常會(huì)表現(xiàn)出憤怒情緒。本文研究了消費(fèi)者憤怒情緒對(duì)旅游意愿和負(fù)面口碑傳播的影響及其內(nèi)在機(jī)制,并構(gòu)建了一個(gè)有調(diào)節(jié)的中介效應(yīng)模型。采用問卷調(diào)查法取樣(N=234),Mplus軟件分析的結(jié)果顯示:(1)消費(fèi)者憤怒情緒顯著地降低了旅游意愿,促進(jìn)了負(fù)面口碑傳播;(2)在消費(fèi)者憤怒情緒對(duì)旅游意愿和負(fù)面口碑傳播的作用過程中,目的地信任的中介效應(yīng)顯著;(3)自我效能感在消費(fèi)者憤怒情緒和目的地信任之間存在調(diào)節(jié)作用;(4)目的地信任在消費(fèi)者憤怒情緒和旅游意愿之間的中介效應(yīng)受到自我效能感的調(diào)節(jié)。
[Abstract]:Anger refers to a negative emotion of strong dissatisfaction or grief that is expressed by an individual after a particular event. As "social citizens," consumers often show anger at unethical events such as "deceiving customers, forcing shopping" to their destinations. In this paper, the influence of consumer anger on travel intention and negative word of mouth transmission and its internal mechanism are studied, and a moderated intermediary effect model is constructed. The results of Mplus software analysis showed that: (1) consumers' anger significantly reduced their travel willingness and promoted the spread of negative word of mouth (P < 0.05) in the process of consumer anger's influence on travel intention and negative word of mouth. The intermediary effect of destination trust is significant (3) Self-efficacy is regulated between consumer anger and destination trust. 4) the intermediary effect of destination trust between consumer anger and travel will is regulated by self-efficacy.
【作者單位】： 福建師范大學(xué)旅游學(xué)院;
【基金】：教育部人文社會(huì)科學(xué)青年基金項(xiàng)目“在線消費(fèi)者渠道轉(zhuǎn)換行為的研究”(13YJC630154) 福建省高校杰出青年科研人才培養(yǎng)項(xiàng)目“消費(fèi)者意見領(lǐng)袖力的研究”(JAS14077)
【分類號(hào)】：F592.7;F713.55
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本文編號(hào)：1863581