本文選題：“江西風景獨好” + 傳播策略�。� 參考：《南昌大學》2014年碩士論文

【摘要】：回顧人類傳播史，大眾傳播前進的每一步都與媒介的誕生、發(fā)展和融合緊密相隨。技術進步為大眾媒介更廣泛的服務于不同領域創(chuàng)造了條件。運用大眾媒介的基本功能，提高傳播效果，是社會各領域提高效率、實現(xiàn)目標的必然選擇。 本文正是在這樣的背景下，選擇江西省旅游局旅游品牌——“江西風景獨好”2012年旅游推介活動為研究對象，分析江西旅游信息傳播三種不同類型的傳播策略，制作相應的傳播效果調查問卷，研究在特定傳播目標引導下的傳播效果情況，以期對江西旅游推廣活動乃至國內旅游品牌的傳播有所助益。 本文分為四部分： 第一部分為緒論部分，介紹江西旅游產業(yè)發(fā)展情況，概述文章選題的提出，研究的理論和現(xiàn)實意義，，以及主要的研究方法和創(chuàng)新之處。 第二部分為第二章，闡述了旅游推介的定義，介紹了“江西風景獨好”的旅游品牌，為下文展開研究奠定了基礎。 第三部分為三、四、五章，通過分析“博動江西”、城市推介會和旅游宣傳片三種旅游推介方式各自不同的傳播策略，研究不同傳播方式的傳播效果。通過具體數(shù)據(jù)說明活動實現(xiàn)了何種傳播效果。 第四部分為第六章，總結活動實現(xiàn)預期傳播效果的途徑和經驗，分析活動存在的缺陷，使研究結果能為江西旅游推介活動起到借鑒作用。
[Abstract]:Looking back at the history of human communication, every step of mass communication goes hand in hand with the birth, development and integration of media. Technological advances have created conditions for the mass media to serve more widely in different fields. Using the basic function of mass media to improve the communication effect is the inevitable choice to improve the efficiency and achieve the goal in all fields of society. Under this background, this paper chooses Jiangxi Tourism Bureau tourism brand "Jiangxi scenery alone" as the research object, and analyzes three different communication strategies of Jiangxi tourism information dissemination. This paper makes the corresponding questionnaire of communication effect and studies the communication effect under the guidance of specific communication goal in order to help Jiangxi tourism promotion activities and even the dissemination of domestic tourism brands. This paper is divided into four parts: The first part is the introduction, introduces the development of Jiangxi tourism industry, summarizes the topic of the article, the theoretical and practical significance of the study, as well as the main research methods and innovations. The second part is the second chapter, which expounds the definition of tourism promotion, introduces the tourism brand of "Jiangxi scenery alone", and lays a foundation for the following research. The third part is divided into three, four and five chapters, through the analysis of the "Bo to move Jiangxi", city promotion and tourism promotion of the three different modes of communication strategies, to study the spread of different communication methods. Through the specific data to explain what kind of dissemination effect the activity has achieved. The fourth part is the sixth chapter, summing up the ways and experiences of the activities to achieve the expected dissemination effect, analyzing the shortcomings of the activities, so that the results of the study can play a reference role in Jiangxi tourism promotion activities.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

【引證文獻】

相關碩士學位論文 前2條

1 羅玉婷;政府主導型農業(yè)旅游宣傳策略研究[D];南京師范大學;2015年

2 劉子雯;江西旅游傳播策略分析[D];南昌大學;2015年

本文編號：1847896