發(fā)布時間：2018-05-03 00:32

  本文選題：平遙古城 + 自導(dǎo)式解說系統(tǒng)��； 參考：《山西大學(xué)》2014年碩士論文

【摘要】：隨著自助游的興起,自導(dǎo)式解說系統(tǒng)日漸完善。通過自導(dǎo)式解說系統(tǒng),游客能獲得——服務(wù)、體驗、審美、教育等。然而相對于游客感知教育的重要性,自導(dǎo)式解說系統(tǒng)的專項研究比較欠缺,沒有將游客感知作為一個維度分析自導(dǎo)式解說系統(tǒng)的教育功能。正是基于這一目的,選取歷史文化背景深厚的平遙古城作為實證研究地,以游客在古城游覽時利用自導(dǎo)式解說系統(tǒng)的情況為切入點,調(diào)查目前古城自導(dǎo)式解說系統(tǒng)的發(fā)展現(xiàn)狀——設(shè)置情況及優(yōu)劣勢。通過問卷整理相關(guān)數(shù)據(jù)——游客對自導(dǎo)式解說系統(tǒng)功能感知的分類、受教育游客的差異性——社會經(jīng)濟背景(年齡段、職業(yè)、月收入、受教育程度、家庭結(jié)構(gòu)、游覽次數(shù)、此次游覽目的),受教育游客對古城自導(dǎo)式解說系統(tǒng)的感知度、受教育游客對古城自導(dǎo)式解說系統(tǒng)教育文化的感知度及意見。在此基礎(chǔ)上評價影響游客教育感知的自導(dǎo)式解說系統(tǒng)的相關(guān)因素,運用SPSS16.0軟件對調(diào)查的數(shù)據(jù)進行相關(guān)性分析得到游客差異性與感知自導(dǎo)式解說系統(tǒng)教育功能的相關(guān)性,然后運用逐步回歸方法,分析影響游客對古城自導(dǎo)式解說系統(tǒng)教育感知的相關(guān)因素的影響程度。研究結(jié)論顯示,與文獻中影響游客對解說系統(tǒng)滿意度的因素不同。參觀次數(shù)、受教育程度、家庭結(jié)構(gòu)及游客的職業(yè)與游客感知平遙古城自導(dǎo)式解說系統(tǒng)的教育功能顯著相關(guān),而且游覽次數(shù)對游客感知古城自導(dǎo)式解說系統(tǒng)教育功能的影響最大。游客的游覽次數(shù)和游覽目的與游客對古城自導(dǎo)式解說系統(tǒng)教育功能中文化功能的感知顯著相關(guān),且游覽次數(shù)的影響因素仍然較大。但由于調(diào)查的時間、范圍及問卷的設(shè)置等方面還有缺漏,所以不能證明其他方面就對游客感知古城自導(dǎo)式解說系統(tǒng)的教育功能絕對無關(guān)。最后,根據(jù)相關(guān)影響因素及游客意見,分別從基于古城特點和游客需求兩方面提出優(yōu)化基于教育感知的自導(dǎo)式解說系統(tǒng)的策略。通過基于游客教育感知的自導(dǎo)式解說系統(tǒng)的分析與優(yōu)化,希望能應(yīng)用于平遙古城的自導(dǎo)式解說系統(tǒng),深化游客教育感知,古城未來發(fā)展更好。
[Abstract]:With the rise of self-help travel, the self guided interpretation system is becoming more and more perfect. Through the self guided interpretation system, visitors can get - service, experience, aesthetics, education and so on. However, relative to the importance of tourists' awareness of education, the special study of the self guided interpretation system is relatively short, and does not analyze the tourist perception as a dimension to analyze the self guided explanation department. Based on this purpose, this purpose is to select Pingyao County, which has a profound historical and cultural background as an empirical research area, and to investigate the current development status of the ancient city self guided interpretation system, setting the status and advantages and disadvantages of the ancient city self guided interpretation system. According to the classification of the function perception of the self guided interpretation system, the difference between the educated tourists - the social and economic background (age, occupation, monthly income, education, family structure, tour times, the purpose of the tour), the perception of the educated tourists to the ancient city self guide interpretation system, the educational tourists explain to the ancient city self guidance On the basis of this, this paper evaluates the related factors of the self-directed explanation system which affects the perception of tourist education, and uses the SPSS16.0 software to analyze the data of the survey to obtain the correlation between the tourist difference and the educational function of the perceptual self guide system, and then the stepwise regression method is used to analyze it. The impact of tourists on the related factors of the educational perception of the ancient city self-guided interpretation system. The results show that the factors that affect the satisfaction of the tourists to the interpretation system are different from those in the literature. The number of visitors, the education level, the family structure and the tourists' professional and tourist perception of the Pingyao County self-guided interpretation system have significant educational functions. The number of visitors has the greatest impact on the educational function of the ancient city self-guided interpretation system. The number of visitors and the tourist destination are closely related to the perception of the cultural function in the educational function of the ancient city self guided interpretation system, and the factors that affect the number of visits are still larger. There are still gaps in the setting, so it is impossible to prove that other aspects are absolutely irrelevant to the educational function of the ancient city self guided interpretation system. Finally, according to the related factors and tourists' opinions, the strategy of optimizing the self guided interpretation system based on the characteristics of the ancient city and the tourists' needs is put forward respectively from the two aspects of the characteristics of the ancient city and the tourist needs. After the analysis and optimization of the self guided interpretation system based on tourist education, it is hoped that it can be applied to the self guided interpretation system in Pingyao County, to deepen the perception of tourist education and to develop better in the future of the ancient city.

【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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本文編號：1836168