本文選題：海濱旅游地 + 旅游消費(fèi)行為��； 參考：《曲阜師范大學(xué)》2014年碩士論文

【摘要】：隨著人類社會正在走向海洋時(shí)代，海濱旅游越來越受到游客的青睞，表現(xiàn)出良好的發(fā)展勢頭，為海洋經(jīng)濟(jì)的可持續(xù)發(fā)展提供了一條重要途徑。目前國內(nèi)理論界對于海濱旅游的研究主要集中于海濱旅游的開發(fā)、規(guī)劃及海濱旅游可持續(xù)發(fā)展等方面，，對于海濱旅游地游客消費(fèi)行為的研究涉及較少。然而在市場經(jīng)濟(jì)條件下，市場競爭的焦點(diǎn)之一是對消費(fèi)者的爭奪，因此我們應(yīng)該對海濱旅游地游客消費(fèi)行為進(jìn)行研究，充分掌握客源市場的消費(fèi)行為規(guī)律，從而更有針對性的為海濱旅游的進(jìn)一步發(fā)展提供科學(xué)可行的建議。 日照作為我國新興的海濱城市，依托其豐富的海濱旅游資源，海濱旅游發(fā)展迅速。2012年，日照市抓住山東半島藍(lán)色經(jīng)濟(jì)區(qū)上升為國家戰(zhàn)略的機(jī)遇，依托其豐厚的海濱旅游資源，提出打造國際化海濱休閑度假旅游文化名城的目標(biāo)，昭示著日照市大規(guī)模的大旅游建設(shè)活動(dòng)即將拉開帷幕。此外，日照海濱旅游發(fā)展已形成一定的規(guī)模，但是其旅游收入?yún)s相對較低。綜上，本研究選定日照海濱旅游地作為實(shí)證研究地域。綜合運(yùn)用人口學(xué)、心理學(xué)、統(tǒng)計(jì)學(xué)和旅游學(xué)等相關(guān)學(xué)科理論知識，通過文獻(xiàn)綜述、實(shí)地調(diào)研、數(shù)據(jù)分析等方法，對日照海濱旅游地國內(nèi)游客消費(fèi)行為進(jìn)行相關(guān)研究。 本研究的研究主要主要包括以下幾個(gè)方面： 首先是理論研究。對海濱旅游和旅游消費(fèi)行為進(jìn)行文獻(xiàn)研究綜述，對海濱旅游地、國內(nèi)游客、游客消費(fèi)行為等相關(guān)概念進(jìn)行界定，同時(shí)，闡述了相關(guān)理論基礎(chǔ)知識，主要包括游客消費(fèi)行為模型和旅游心理學(xué)基礎(chǔ)知識等內(nèi)容。 其次是進(jìn)行實(shí)證研究。在對日照海濱旅游地發(fā)展?fàn)顩r進(jìn)行相關(guān)闡述基礎(chǔ)上，進(jìn)行實(shí)地調(diào)研，通過深入訪談和問卷調(diào)研獲得第一手資料，然后對調(diào)研數(shù)據(jù)進(jìn)行分析，總結(jié)出日照海濱旅游地國內(nèi)游客消費(fèi)行為相關(guān)內(nèi)容。 再次是提出建議。結(jié)合日照海濱旅游地游客消費(fèi)行為分析的相關(guān)結(jié)果，為日照海濱旅游地的進(jìn)一步發(fā)展提出相關(guān)建議。 最后是結(jié)論和展望。歸納了本課題的研究結(jié)論與不足，并提出了該課題的進(jìn)一步研究思路。
[Abstract]:With the development of human society, seaside tourism is becoming more and more popular with tourists, showing a good development momentum, which provides an important way for the sustainable development of marine economy. At present, the research on seaside tourism is mainly focused on the exploitation, planning and sustainable development of seaside tourism. However, under the condition of market economy, one of the focal points of market competition is the competition for consumers. Therefore, we should study the consumption behavior of tourists in coastal tourist destinations, and fully grasp the rules of consumer behavior in the tourist market. Thus more targeted for the further development of coastal tourism to provide scientific and feasible advice. As a new seaside city in China, Rizhao has developed rapidly with its abundant seaside tourism resources. In 2012, Rizhao City seized the opportunity of the blue economic zone of Shandong Peninsula to rise to a national strategy and relied on its rich seaside tourism resources. The goal of creating a famous cultural city of international seaside leisure and vacation tourism shows that the large-scale tourism construction activities in Rizhao City are about to begin. In addition, Rizhao seaside tourism has formed a certain scale, but its tourism income is relatively low. In summary, this study selected Rizhao seaside tourist destination as the empirical study area. Through the methods of literature review, field investigation and data analysis, this paper studies the domestic tourists' consumption behavior of Rizhao seaside tourist destination by using the theory knowledge of demography, psychology, statistics and tourism science and so on. The research of this study mainly includes the following aspects: The first is theoretical research. This paper reviews the literature on seaside tourism and tourism consumption behavior, defines the related concepts such as seaside tourist destination, domestic tourists, tourist consumption behavior, etc., and expounds the relevant theoretical basic knowledge. It mainly includes tourist consumption behavior model and basic knowledge of tourism psychology. The second is to carry out empirical research. On the basis of the related exposition on the development of Rizhao seaside tourist destination, the field investigation was carried out, and the first-hand information was obtained through in-depth interviews and questionnaire surveys, and then the survey data were analyzed. Summarize the domestic tourist consumption behavior related to Rizhao seaside tourist destination. Again, make suggestions. Combined with the related results of Rizhao seaside tourist tourist behavior analysis, this paper puts forward some suggestions for the further development of Rizhao seaside tourist destination. Finally, the conclusion and prospect are given. The conclusions and shortcomings of the research are summarized, and the further research ideas are put forward.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;F713.55

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