發(fā)布時(shí)間：2018-04-25 16:32

  本文選題：導(dǎo)游 + 自由執(zhí)業(yè)��； 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：進(jìn)入21世紀(jì),我國社會(huì)經(jīng)濟(jì)迅速發(fā)展,交通工具不斷便捷、住宿設(shè)施越來越完善、互聯(lián)網(wǎng)快速發(fā)展、不受語言地域限制,過去法律規(guī)定的必須通過旅行社才能獲得導(dǎo)游服務(wù)的消費(fèi)方式,已經(jīng)逐漸滿足不了游客日益增多的個(gè)性化或者多元化的旅游需求�，F(xiàn)行導(dǎo)游管理制度已暴露出種種弊端,市場需求促使我國改革現(xiàn)有導(dǎo)游管理制度,放開導(dǎo)游自由執(zhí)業(yè)。該政策實(shí)施后,市場在旅游資源配置中的作用,將會(huì)得到進(jìn)一步強(qiáng)化,同時(shí)會(huì)形成全新的導(dǎo)游服務(wù)交易模式,這就對治理旅游市場亂象、穩(wěn)定導(dǎo)游薪酬、提高導(dǎo)游服務(wù)水平,并最終建立起完善的旅游管理制度具有重要意義。推行導(dǎo)游自由執(zhí)業(yè)試點(diǎn)改革乃是大勢所趨。2016年5月,國家旅游局下發(fā)了《關(guān)于開展導(dǎo)游自由執(zhí)業(yè)試點(diǎn)工作的通知》,全國9個(gè)省市正式啟動(dòng)線上線下相結(jié)合的導(dǎo)游自由執(zhí)業(yè)試點(diǎn)工作[1]。文章重點(diǎn)調(diào)查了其中的四川成都和廣西桂林兩個(gè)城市,通過分析從互聯(lián)網(wǎng)搜集到的數(shù)據(jù),了解導(dǎo)游自由執(zhí)業(yè)試點(diǎn)工作的現(xiàn)狀,分析試點(diǎn)過程中出現(xiàn)的問題,并提出應(yīng)對策略。文章共分六個(gè)部分對建設(shè)導(dǎo)游自由執(zhí)業(yè)制度及其試點(diǎn)推廣情況進(jìn)行闡述:第一部分:即緒論部分,主要介紹文章選題的背景信息,國內(nèi)外的研究綜述、研究導(dǎo)游自由執(zhí)業(yè)制度建設(shè)的目的與意義、研究方法與思路。第二部分:我國未試點(diǎn)地區(qū)導(dǎo)游行業(yè)現(xiàn)狀分析,以安徽為例,首先介紹了安徽省導(dǎo)游人員執(zhí)業(yè)背景,然后從導(dǎo)游人員自身素質(zhì)、教育培訓(xùn)狀況、薪酬待遇、人才流失、社�，F(xiàn)狀等方面分析了安徽省導(dǎo)游行業(yè)現(xiàn)狀。第三部分:介紹了香港旅游業(yè)議會(huì)管理模式、西班牙分地區(qū)嚴(yán)格管理模式、英國類似于我國自由執(zhí)業(yè)政策的藍(lán)章導(dǎo)游管理模式等國內(nèi)外先進(jìn)導(dǎo)游管理模式經(jīng)驗(yàn),同時(shí)也介紹了以律師行業(yè)為代表的其他行業(yè)的先進(jìn)管理模式。最后總結(jié)了這些先進(jìn)的管理經(jīng)驗(yàn)對我國導(dǎo)游自由執(zhí)業(yè)的啟示。第四部分:文章主體部分,提出在我國實(shí)施導(dǎo)游自由執(zhí)業(yè)制度的可行性與必要性,并且研究了構(gòu)建導(dǎo)游自由執(zhí)業(yè)制度需要完善的配套制度體系,其中包括改革導(dǎo)游執(zhí)業(yè)準(zhǔn)入培訓(xùn)制度、健全導(dǎo)游監(jiān)管體系、健全導(dǎo)游執(zhí)業(yè)保障體系、建立強(qiáng)有力的導(dǎo)游協(xié)會(huì)制度等。第五部分:對策建議部分,首先闡述實(shí)施導(dǎo)游自由執(zhí)業(yè)試點(diǎn)地區(qū)試點(diǎn)情況,分析造成試點(diǎn)情況推廣不順利、導(dǎo)游人員積極性不高的原因,并就此從國家、旅行社和導(dǎo)游自身等三方面提出應(yīng)對策略。第六部分:結(jié)語,主要是針對文章所研究的我國導(dǎo)游自由執(zhí)業(yè)制度建設(shè)及其試點(diǎn)情況做出總結(jié),希望未來我國的導(dǎo)游自由執(zhí)業(yè)政策能夠平穩(wěn)落地并取得更好的效果,同時(shí)指出了文章研究的不足之處。
[Abstract]:In the 21st century, with the rapid development of social economy, convenient transportation, more and more perfect accommodation facilities, and the rapid development of the Internet, our country is not restricted by language regions. In the past, the way of consuming tour guide service which must be provided by travel agency has been unable to meet the increasing demand of tourists. The current tour guide management system has exposed all sorts of malpractices, the market demand impels our country to reform the present tour guide management system and to liberalize the tour guide free practice. After the implementation of this policy, the role of the market in the allocation of tourism resources will be further strengthened, and a new model of tour guide service transaction will be formed at the same time. This will deal with the chaos in the tourism market, stabilize the tour guide's salary, and improve the tour guide service level. Finally, it is of great significance to establish a perfect tourism management system. The pilot reform of the free practice of tour guides is a general trend. In May 2016, The National Tourism Administration has issued a notice on the pilot work for the free practice of tour guides, and nine provinces and cities across the country have officially launched the pilot work for the free practice of tour guides on and off line [1]. This paper focuses on the investigation of Chengdu and Guilin cities in Sichuan Province and Guilin Guangxi. By analyzing the data collected from the Internet, the paper finds out the present situation of the pilot work of tour guides' free practice, analyzes the problems in the process of the pilot work, and puts forward some countermeasures. The article is divided into six parts to elaborate the construction of the system of free practice of tour guides and its pilot promotion: the first part: the introduction part, mainly introduces the background information of the selected topic of the article, the domestic and foreign research summary, The purpose and significance of the construction of the free practice system of tour guides, the research methods and ideas are studied. The second part: the present situation of tour guide industry in unpilot area of our country is analyzed. Taking Anhui as an example, the author first introduces the background of tour guide personnel in Anhui Province, and then introduces the tour guide personnel's own quality, education and training situation, salary treatment, talent drain, etc. Social security and other aspects of the analysis of the guide industry in Anhui Province. The third part introduces the management model of Hong Kong tourism council, the strict management model of Spain, the blue chapter guide management model similar to the free practice policy of our country, and the experience of advanced tour guide management mode at home and abroad. At the same time, it also introduces the advanced management mode of other industries represented by the lawyer industry. Finally, the author summarizes the enlightenment of these advanced management experiences to the free practice of tour guides in our country. The fourth part: the main part of the article, put forward the feasibility and necessity of carrying out the system of tour guide free practice in our country, and studied the supporting system which needs to be perfected to construct the system of tour guide free practice. It includes reforming the training system of tour guide practice, perfecting the supervision system of tour guide, perfecting the guarantee system of tour guide practice, establishing a strong guide association system, and so on. The fifth part: countermeasures and suggestions, first of all, the implementation of pilot areas of free practice tour guide pilot situation, analysis of the pilot situation caused by the poor promotion of the pilot, tour guide staff enthusiasm is not high, and from the country, Travel agency and tour guide oneself and so on three aspects puts forward the countermeasure. The sixth part: the conclusion, which is mainly to summarize the construction of the guide free practice system and its pilot project, hoping that the guide free practice policy of our country will fall to the ground smoothly and get better effect in the future. At the same time, it points out the deficiency of the article.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.6

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