本文選題：游客感知 + 長壽旅游環(huán)境��； 參考：《廣西師范學院》2014年碩士論文

【摘要】：長壽旅游地是以完好的長壽環(huán)境為顯性吸引物,以獨特的自然環(huán)境為基礎載體，以當?shù)鼐用竦纳a(chǎn)生活狀態(tài)形成的人文環(huán)境為支撐而構(gòu)成的自然人文景觀和諧并存的原生態(tài)旅游地。因其具有獨特的長壽旅游資源和休閑養(yǎng)生環(huán)境，現(xiàn)代城市群體對長壽旅游有強烈的旅游欲望，其市場發(fā)展前景廣闊。旅游是一種與環(huán)境密切相關(guān)的活動，旅游者與旅游環(huán)境充滿了互動，也相互影響。 本研究從文獻綜述入手，對旅游及長壽旅游環(huán)境等的研究歷程做了分析及相關(guān)概念的界定；并概述了巴馬縣的自然地理特征及社會經(jīng)濟狀況、巴馬縣長壽環(huán)境的影響因素等。在總結(jié)前人對旅游環(huán)境評價的方法基礎上，從游客感知角度出發(fā)，針對長壽旅游環(huán)境的獨特性、層次性和復雜性，根據(jù)旅游者的感知設計調(diào)查問卷，運用方差分析法、SERVQUAL評價方法、因子分析法等，借助Excel、SPSS等統(tǒng)計工具對游客感知的巴馬長壽旅游環(huán)境進行了定量定性評價。運用信度分析確定問卷的可靠性，方差分析對游客感知長壽旅游環(huán)境重要性進行差異分析，得出不同社會屬性的游客對巴馬長壽旅游環(huán)境重要性的感知差異性情況；另外對旅游環(huán)境各項問題的重要性和質(zhì)量數(shù)據(jù)的整理和運算，得到各項指標在游客心理的具體情況；并采用SERVQUAL方法分析，得到游客感知重要性與感知質(zhì)量的差距；最后通過因子分析方法結(jié)合調(diào)查數(shù)據(jù)進行游客感知質(zhì)量綜合評價得到各游客感知長壽旅游環(huán)境質(zhì)量綜合得分及所有被調(diào)查游客的綜合平均分。研究表明：此調(diào)查問卷是具有可靠性的；不同社會屬性的游客對長壽旅游環(huán)境的感知是有顯著性差異的；游客感知長壽旅游環(huán)境重要性較高，均值達4.218；質(zhì)量表現(xiàn)感知一般，均值為3.442；感知重要性與質(zhì)量表現(xiàn)之間的差距較大，總差值為-0.776；游客對長壽旅游環(huán)境質(zhì)量的綜合評價得分為2.399，顯示巴馬長壽旅游環(huán)境總體上在游客心理不太理想。 在對游客感知巴馬長壽旅游環(huán)境進行詳細分析的基礎上，，結(jié)合IPA方法（即重要性-績效表現(xiàn)分析法）進行分析，將量化得出的各評價因子質(zhì)量的優(yōu)劣及其對巴馬長壽旅游發(fā)展的重要程度，最后根據(jù)各項影響長壽旅游環(huán)境的因素在IPA分析圖中的位置提出幾點提升巴馬長壽旅游環(huán)境質(zhì)量的途徑。
[Abstract]:The long - lived tourist destination is a original ecological tourist site with a perfect long life environment as a dominant attraction, a unique natural environment as the base, and a harmonious coexistence of natural and humanistic landscape, supported by the human environment formed by the local residents' living conditions. The city group has a strong tourist desire for long life tourism, and its market has a bright future. Tourism is a kind of activities closely related to the environment. Tourists and tourism environment are full of interaction and mutual influence.
This study, starting with the literature review, analyzes the research process of tourism and long life tourism environment and defines the related concepts, and summarizes the natural geographical features and social and economic conditions of Bama County, and the influencing factors of the longevity environment in Bama County. On the basis of summarizing the predecessors' methods of Tourism environmental evaluation, it is from the perspective of tourists' perception. In view of the uniqueness, hierarchy and complexity of the longevity tourism environment, according to the tourists' perceived design questionnaire, variance analysis, SERVQUAL evaluation method, factor analysis, and other statistical tools, such as Excel, SPSS and other statistical tools, the tourists perceived Bama longevity tourism environment were quantitatively and qualitatively evaluated. Reliability analysis was used to determine the question. The analysis of variance analysis on the importance of tourists' perception of longevity tourism environment is analyzed, and the difference of perceived difference between the tourists with different social attributes on the importance of Bama longevity tourism environment, the importance of various problems in the tourism environment and the adjustment and operation of the quality data are also obtained, and various indexes are obtained in the tourist psychology. The difference between the perceived importance of tourists and the perceived quality is obtained by the SERVQUAL method. Finally, the comprehensive evaluation of the tourists' perceived longevity tourism environment quality and the comprehensive average score of all the tourists are obtained by the factor analysis method combined with the survey data. The questionnaire is reliable; the tourists with different social attributes have significant differences in the perception of long life tourism environment; tourists have higher awareness of longevity tourism environment, the average value is 4.218, the average quality performance is 3.442, the difference between perceived importance and quality performance is larger, the total difference is -0.7 76, the score of tourists' comprehensive evaluation of longevity tourism environmental quality is 2.399, indicating that the longevity tourism environment of Bama is generally not ideal in tourists' psychology.
On the basis of the detailed analysis of the tourists' perception of Bama longevity tourism environment and the analysis of the IPA method (that is, the importance performance analysis method), the quality of the evaluation factors and the importance of the longevity tourism development of Bama are quantified. Finally, the factors affecting the longevity tourism environment are analyzed in the IPA analysis. The location of the map puts forward several ways to improve the quality of longevity tourism environment.

【學位授予單位】：廣西師范學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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